The complex production of the Porsche Crest
This unmistakable and sought-after icon has an unusual history concerning the original and the "fake". To remove all ambiguity, the experts at Porsche Classic delved deep into the history of the crest, which was first suggested as a quality seal for the 356 at a meeting between Ferry Porsche and US importer Max Hoffman back in 1952. In the same year, advertising manager Herrmann Lapper and designer Xaver Reimspieß produced a preliminary design that is still used to this day with just a few minor differences in detail. Reimspieß, who is also said to have designed the Volkswagen logo in 1936, sketched a magnificent crest that symbolised the roots of the company as well as the dynamism and quality of its products. At the centre of the golden plate, the horse of the official Stuttgart coat of arms is depicted along with the name of the city. The composition is surrounded by the red and black state colours and the stylised antlers from the crest of Württemberg-Hohenzollern. The all-encompassing Porsche logo acts as a protective “roof” over all the design elements.
In contrast to the current crest, the Porsche logo on the original crest was only embossed and was not black. In addition, the red elements of the crest were actually more orange in colour to reflect the Württemberg-Hohenzollern state colours.
The traditional Porsche Crest has had to undergo extensive quality testing. This involved an alternating climate test at the Porsche Research and Development Centre in Weissach, for example, and a stone impact simulation carried out at a ballistic firing range. All of these challenging tests were passed with flying colours.
The Porsche Crest passed these challenging tests with flying colours, thus proving its credentials as a genuine quality product, 100 per cent "Made in Germany". This symbol, steeped in history, signals a continued long life for classic Porsche models.