Porsche Asia Pacific
Current Press releases
Porsche shows itself authentic and down-to-earth
Sports car manufacturer aspires to become even more appealing and approachable as an employer
Stuttgart
.
There will be no staged scenes, models or specially selected staff brought to the fore here: instead, reportage-style clips and black-and-white images will highlight the human side of
“We are starting from a position of strength,” says Andreas Haffner, Member of the
The basis of the new campaign is the company’s cultural model, which was further developed by more than 500 employees from every department and the workers council in 2017. The key values behind this model are “passion, courage, performance and one family.” These values embody the self-perception of the team working
Developed by Scholz & Friends Berlin and photographed by Scottish photographer Jane Stockdale, the campaign consists of a range of online activities in addition to print and large-scale adverts, which will appear in cities such as Munich, Berlin, Hamburg, Cologne and Stuttgart. Short ‘making-of’ clips give the various participants the chance to have their say and will accompany the campaign on social media and in the
Image material available in the
11/12/2018
For a complete list of our Press releases, please select the appropriate year.