Porsche Panamera S Hybrid Launch Event2nd Hybrid Model in the Porsche Model Range
On 2nd September 2011, Eurocars (Pvt) Ltd, a subsidiary of the IWS Holdings Group and the official Porsche importer in Sri Lanka, launched the 2nd hybrid model in the Porsche model range – the Panamera S Hybrid.
The night event took place outdoors at the Hilton Colombo Pool side in order to reference nature and the environmentally-friendliness of the hybrid drive. And with over 220 guests in attendance, including Porsche owners and prospects, the hybrid technology took centre-stage at the launch of the Panamera S Hybrid.
From the outdoor setting, green “Hybrid” Welcome drinks, to the strategically placed tents cards containing fun facts on Porsche and Hybrid technology, guests were treated to all things Hybrid! To further ignite interest in the brand and to showcase Porsche’s developments into Hybrid technology the “The Next Spark” video opened the event to create awareness and excitement regarding the 911 GT3 R Hybrid and the Porsche 918 RSR.
The Panamera S Hybrid was introduced by the Chairman of Eurocars (Pvt) Ltd, Mr. Arthur Senanayake and the PR Manager of Porsche Asia Pacific, Ms. Calista Tambajong with the help of a spectacular projection mapping light show to reveal three Panamera S Hybrid vehicles to showcase a Porsche Hybrid sportscar that could be driven on Sri Lankan roads.