Porsche always has to be exciting”
In a conversation with Christophorus, Matthias Müller, Chairman of the
Mr. Müller, you took over as Chairman of the
Matthias Müller: I felt right at home at
First and foremost, the fascinating sports cars. Whether you’re just observing one from the outside or sitting behind the wheel and driving it—our sports cars always generate positive emotions. Each and every one of our models reflects the pioneering achievements of Ferdinand and Ferry
Over the past four years,
As long as we plan and secure our growth with due care, flexibly respond to the demands of the market, and dedicate ourselves to maintaining our brand values, I don’t see what should limit our growth—provided, of course, that the global economy continues to develop in a stable manner. Of course we want
Vehicle sales have more than doubled since you took over.
We are growing in a value-generating manner to secure the continued successful growth of the company. The increased unit sales are just a result of our strategy, not the ultimate objective and certainly not a goal in itself. On the other hand, it is always a positive validation of our work when year after year more people decide to buy a sports car from
But doesn’t that jeopardize the brand’s exclusivity from a longer-term perspective?
Exclusivity is a crucial brand value for
Climate change is presenting the automotive industry with enormous challenges. Around the world, ambitious CO2 emission-reduction goals are being introduced. How is
Mobility must be designed to protect the environment and save resources.
What does that mean in concrete terms?
We’re relying on our innovative capabilities and are continuing to expand our technological lead in hybrid systems. With the
What can customers expect from
Bank on the fact that we’ve got a few good ideas up our sleeves. But every concept has to be rigorously tested. What are the market prospects? Does the concept fit with the core values of
Are surprises possible in the product planning process?
Surprises, yes—but not negative ones. We don’t look at market segments that don’t fit with the
Photos Deniz Saylan
From toolmaker to company director
Matthias Müller (61) has been the Chairman of the