Joy. Love. Happiness.
Emotions. Inner turmoil. Excitement projected outward. Brief and intense. Sometimes pleasant, sometimes less so. We experience these states consciously or not so consciously: Joy. Fear. Love. Happiness. Sadness. Are emotions feelings? We don’t really know. At least not with any certainty. Scientists consider them hypothetical constructs, and debates about the subject fill entire libraries. For
We—and not only we—are convinced: victories, tradition, innovations, performance, versatility, design, functionality, exclusivity, and sustainability. By each of these, or rather by all of them combined.
Authentic brands create the space for emotionality. “Mechanical calculations aren’t what lead to good brand creations, but rather the capacity for empathy that arises from educating the self. Creative insight.” So said Hans Domizlaff, the founder of brand management, back in 1937. That was the year Professor Ferdinand
Cars will drive themselves in the future. They’ll run differently. They may not even belong to us anymore. Will cars—or even sports cars—lose their hold on us? Does rationality with respect to cars also mean the absence of emotions? No, says
This issue of Christophorus is once again an encounter with the emotional side of
Wherever you have come from, wherever you are going, our Christophorus will accompany you.
Christophorus ‒ The
Christophorus is the official magazine for
Named after the patron saint of travelers, the magazine provides interesting information about cars and automotive engineering, and offers an exclusive glimpse behind the scenes of the company.
Christophorus currently appears five times a year in German, English, French, Italian, Spanish, Portuguese, Russian, Chinese, Taiwanese Mandarin, Japanese, Korean, Dutch and Polish.
Selected articles will be published online successively every two weeks.
If you are interested in the