On June 8, 1948, the first Porsche prototype with chassis number 356-001 received its general operating permit. It was the birth of a brand that has produced far more than just automobiles over the past 70 years. To mark the occasion, starting on Tuesday, March 20, 2018, Porsche will be hosting the first “70 years of the Porsche sports car” special anniversary year exhibition in Berlin. The exhibition will run until May 31, 2018 at “Drive. Volkswagen Group Forum” (Unter den Linden) and admission is free of charge.
This special exhibition is divided into ten themed highlights, each offering captivating insights into the history of the brand and bringing to life various elements of the fascination of Porsche. It focuses on the outstanding sports car developments made by Porsche over the last 70 years and on the people behind the brand. Without the legendary pioneering spirit of Porsche’s employees and the enthusiasm of the Porsche community across the world, such a success story would be unthinkable for the sports car manufacturer. “The message of our exhibition is this: The spirit of innovation, which over 70 years has made Porsche into the world’s most profitable automotive manufacturer with the sportiest premium products, will continue to drive a unique brand experience into the future,” reveals Achim Stejskal, Director of the Porsche Museum. Among the prominent guests at the opening were the two-time World Rally Champion Walter Röhrl, and Richy Müller, the actor known for his role as a police inspector in the German crime drama “Tatort”.
The exhibition’s narrative covers the milestones and stories that have shaped the development of Porsche sports cars since 1948 until today, and also looks at ideas for the future. When they first enter the exhibition, visitors are greeted by a Porsche 356 “No.1” Roadster show car representing the “Origin of the sports car”. Next in line is the topic “Sports cars of the future” featuring the Mission E, the series version of which will be launched on the market in 2019 as the first purely electrically powered Porsche. Aspects relating to the 911 are centred around the one-millionth unit of this iconic sports car to be produced – an Irish Green Coupé that rolled off the production line in Zuffenhausen in May 2017.
The “Sports cars, reinvented” section showcases examples of Porsche engineering through numerous pioneering achievements with which the brand introduced innovations into sports car manufacturing. This includes bold entrepreneurial decisions, as demonstrated with the Porsche Boxster: This mid-engine sports car successfully brought Porsche AG, which had been struggling financially, back into the black.
After “The diversity of the sports car” section, which presents Porsche model lines and their contemporary advertisements, visitors move into the “Motor sport” section featuring the legendary 917/20 racing car. The original paintwork on this 600-hp racing car earned it the nickname the “Pink Pig” and, in terms of driving technology and innovation, this car is number one at Porsche.
The range of “Sports cars today” is illustrated with a Panamera Turbo S E-Hybrid Sport Turismo, which, as the flagship of the model line, demonstrates the possibilities of alternative drive technology in a virtual reality scene. “Sports cars across the world” shows how customers and followers around the world characterise and celebrate the brand. Finally, “70 years of passion” is dedicated to the employees who have made Porsche so great. Videos, books and interactive dialogue options round off the exhibition concept in all areas.
The sports car manufacturer is celebrating this anniversary with numerous activities around the world throughout 2018. On June 9, the Porsche Museum will be opening an extensive special exhibition at its Stuttgart-Zuffenhausen site to mark the anniversary. On the same day, Porsche will be inviting fans to its “Sports Car Together Day” at all of its sites around the world. For the weekend of June 16–17, the sports car manufacturer will host employees, residents of the Zuffenhausen district and prospective customers at a public celebration in and around the Porsche Museum in Stuttgart. The “Festival of Speed”, held from July 12–15, at the Goodwood race track in the UK, will also celebrate the anniversary, as will the “Rennsport Reunion” in California from September 27–30. The celebrations will conclude with the “Sound Night” event to be held for the first time in the Porsche Arena in Stuttgart on October 13. The official guide to the anniversary entitled “70 Years Porsche Sportscars” has been published by Delius Klasing.
The “DRIVE. Volkswagen Group Forum” is the communication platform of the Group in Berlin. Since 2015, the Volkswagen Group has had a presence in the very centre of the capital. With exhibitions relating to different brands and topics, DRIVE is the platform for the Group’s mobility topics, and is rounded off by a varied supporting programme. DRIVE is open seven days a week from 10:00 am to 8:00 pm. Admission is free of charge.
From May 4th, 2018
Porsche presents its “70 years of the Porsche sports car” exhibition at the Porsche Pavillon in the Autostadt
Special exhibition devoted to the anniversary in the capital: On June 8, 1948, the first Porsche prototype with chassis number 356-001 received its general operating permit. It was the birth of the brand Porsche. To mark the occasion, starting on Friday, May 4, 2018, the sports car manufacturer will be hosting the first “70 years of the Porsche sports car” special exhibition at the Porsche Pavillon in the Autostadt. As an example of Porsche engineering the exhibition shows a 356 Speedster from 1954 - one of the first four Speedsters ever built.
The sports car manufacturer is celebrating this anniversary with numerous activities around the world throughout 2018, so in the Autostadt. The Porsche Pavillon is open seven days a week from 09:00 am to 6:00 pm. Details are available at www.autostadt.de/en.
From June 9th, 2018
Porsche will be celebrating a special anniversary in 2018: In 1948, Ferry Porsche built the 356 “No.1” Roadster – it was the first sports car to bear the Porsche name and turned his idea of a sports car into a reality. All of the values that define the brand to this day are reflected in his vision from that time. The Porsche Museum will pay tribute to “70 Years Porsche Sportscars” with a special exhibition.
Further information is available at www.drive-volkswagen-group.com.