Unlike many other museums, the Porsche Museum stands for joie de vivre and variety. It will retain its commitment to the long-established philosophy of the "Museum on Wheels" and will utilise, enhance, and expand the newly designed exhibition in Zuffenhausen.
Instead of a conventional static exhibition, the Porsche Museum is thus a constantly changing feast. The regular re-arrangement and re-combining of exhibits reflect the self-image of a modern company which thrives on the tension between tradition and innovation.
With the "Museum on Wheels" Porsche is taking a route no one else has travelled. Even the classic vehicles of the museum’s collection are serving the purpose for which they were built in the first place: driving!