The exhibition concept

The Porsche Museum covers all the historical and contemporary knowledge relating to the Porsche brand, allowing everyone to experience the fascination of Porsche.

The exhibition guides the visitor through the company’s product history. The "Porsche Idea" has always inspired the company in its quest to find pioneering technical solutions to the fundamental challenges encountered in automotive manufacturing. It is based on characteristic attributes such as "Fast", "Light", "Clever", "Powerful", "Intense" and "Consistent".

The prologue

Find out about the different milestones in the life of Ferdinand Porsche.

From the first construction of Ferdinand Porsche the 1898 „Egger-Lohner electric vehicle, C.2 Phaeton model“ to the electric wheel-hub drive of the Lohner Porsche to the startup of his own automotive manufacturing operations in Gmünd in 1948, the exhibition area „Porsche before 1948“ breaks down the activities of Ferdinand Porsche into individual episodes.

As well as various engines, it covers the "Sascha" Austro-Daimler and Wanderer W22 types. The final word in this prologue is reserved for the model known simply as "Number 1", the first prototype of the Porsche 356 from 1948. The exhibits represent the visions that have shaped the company.

The "Light" idea

Find out more about the core competence of Porsche - lightweight construction.

The power-to-weight ratio has always been the crucial factor in sports car manufacturing. For that reason, Porsche has always been committed to reducing weight and to lightweight construction principles.

The 356 America Roadster was the lightest Porsche of its time. The exhibition of racing cars starts here parallel in chronlogical order to the product history.

The "Clever" idea

Porsche seeks to respond to technological challenges with the best, rather than the quickest, solution.

Since 1971 the sports car manufacturer’s engineers have been developing and optimising technical solutions at the Research and Development Centre in Weissach. The focus is on the tradition of attention to technical detail first nurtured by Ferdinand Porsche. This theme is illustrated with the Porsche 356 B 2000 GS Carrera GT exhibit, which already featured a locking-synchromesh gearbox back in 1960.

The "Fast" idea

The central themes illustrating the "Fast" idea are aerodynamics and vehicle control.

Engine power alone is useless if it cannot be harnessed. From the very outset, Ferry Porsche therefore sought to make his cars both controllable and aerodynamic – and therefore faster.

The key technical exhibit illustrating the "Fast" idea is the Porsche 956, which is suspended spectacularly above the visitors’ heads. It demonstrates that a speed of 321.4 km/h (199.71 mph) is in theory sufficient to take off.

The "Powerful" idea

The thematic focus of this part of the exhibition is on high-performance engines and their design.

Porsche enjoyed unprecedented success in motor racing in the early 1970s. The Zuffenhausen company eclipsed all its challengers. This emboldened its confidence in its technical abilities.

Having long led the way in lightweight construction, Porsche now also started to build the most powerful engines. In motor racing this was the heyday of the Porsche 917, whose power unit is presented to the visitor in depth.

The exhibit is a flat-twelve engine stripped down to its component parts.

The "Intense" idea

The exhibition allows you to experience the fascination of motor sports on an emotional level.

For Porsche, motor sport is the point of origin of new developments and improvements to production models, but it also encapsulates success, victory and emotions. The enthralling appeal of motor sport is impossible to evoke through technical exhibits alone. Emotionally charged symbols such as the historic starting flag for the Le Mans 24-hour race and over 150 coveted trophies are therefore displayed alongside legendary racing cars to help visitors tap into the idea of "Intense".

The "Consistent" idea

Get to know the characteristic features of a Porsche.

No other car in the world can boast such consistent design lineage as the 911. The "Nine Eleven" has enjoyed a distinctive identity stretching back across every generation and model year to 1964.

Taking the current 911 Carrera as the starting point, the idea of "Consistent" homes in on the defining stylistic traits of a Porsche. A Porsche sports car’s styling is fundamentally about concentrating on the essentials. This philosophy was handed down by Ferdinand Porsche to his son Ferry, and then to grandson Ferdinand Alexander.

Porsche Engineering

The trip through the history of Porsche also takes visitors to the thematic area of Porsche Engineering.

Ever since Ferdinand Porsche set up his engineering office in 1931, Porsche has provided an extensive range of technical engineering services to third parties.

Various unusual creations that one would not immediately identify as Porsche technology are also on show.

Visitor information

Porscheplatz 1
70435 Stuttgart-Zuffenhausen


0049 (0)711 - 911 20 911

Factory tours

Combine your visit to the Museum with a factory tour. The factory tour starts in the Museum itself. Factory tours take place from Monday to Friday.

A previous enrollment is necessary.


0049 (0)711 - 911 20 911


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