Extra, not ordinary.
Sir Cecil Walter Hardy Beaton was a style icon of the twentieth century. His fame derived not only from his glamorous portrait photography but also from his extravagance. Invitations to his manor house in Wiltshire, England, were given with preference to beautiful people—or at least to those whose hair color complemented the curtains of Reddish House.
Eccentrics are a minority. You might find only one among ten thousand people. Their defining characteristic is a systematic streak of nonconformism. Eccentrics need courage. Their creativity can move mountains. Their quirks earn them affection. One eccentric individual might live with 7,500 garden gnomes, another “sentences only backward speaks.” Karl Lagerfeld, the fashion czar, had bowls mounted on gimbals in his car—so water for his dogs didn’t slosh onto the floor in curves.
Eccentrics are the rarest type of unconventional human being. But everyone harbors a desire for individuality—for autonomous thoughts and actions. For unique behavior instead of elegant uniformity or impersonal collaboration. For immunity to an epidemic of conformity. At the same time, the act of self-expression fosters an ever greater need to select one’s own form of belonging. Individualists seek to connect with other individuals. Interaction is as important as uniqueness—the preamble to the
Individualization means freedom of choice. Virtually no
Wherever you have come from, wherever you are going, our Christophorus will accompany you.
Christophorus ‒ The
Christophorus is the official magazine for
Named after the patron saint of travelers, the magazine provides interesting information about cars and automotive engineering, and offers an exclusive glimpse behind the scenes of the company.
Christophorus currently appears five times a year in German, English, French, Italian, Spanish, Portuguese, Russian, Chinese, Taiwanese Mandarin, Japanese, Korean, Dutch and Polish.
If you are interested in the