We start families. We build houses. We climb mountains. No sooner do we achieve one goal than the next one is already waiting for us. Can’t we just take a break?
No. We can’t. And neither do we want to. For us, something is only good enough when we’ve made it better. Why? Because we’re enthusiasts. Because we love the thrill of accelerating off the starting blocks. And we love creating mind-blowing moments in everyday life.
What does this have to do with cars? Nothing. But it has everything to do with sports cars. You cannot build a sports car without enthusiasm. Neither can you drive one.
What we want above all else is to drive.
With limitless passion. And in a vehicle that handles the daily commute as expertly as it does the Corkscrew at Laguna Seca, enjoys a sprint as well as long distance, and is designed for the whole family—but is also yours to enjoy alone. In short, nothing other than: a
Dynamic performance, five doors, variability and comfort.
In the end, it all comes down to that crucial moment when the key turns in the ignition. And how that makes us feels.