Porsche Centre Kuwait celebrates six decades of passion through an eventful year
Porsche Centre Kuwait commemorates another glorious milestone this year as it celebrates its 60th anniversary in Kuwait and long-standing partnership with Behbehani Motors Company. The Porsche journey commenced when the first Porsche 356 was introduced to Kuwait by the late Mr. Morad Behbehani. This first model ignited the passion for sports cars in Kuwait by attracting Porsche enthusiasts, who have shared a successful journey since.
In honoring this celebratory occasion, Porsche Centre Kuwait launched an extensive social media campaign that encompassed a series of videos highlighting the most significant achievements and historical moments across Porsche’s history in Kuwait. The videos also showcased the Porsche passion through the eyes of various Porsche enthusiasts, collectors and ambassadors who spoke at length about their unwavering loyalty and commitment as well as their personal anecdotes with the brand.
Also in conjunction with the 60th anniversary celebrations, was the debut of #MeshaweerPorscheQ8, a one-of-a-kind talk show that was conducted inside the all-new Porsche Panamera 4S. Hosted by Marina FM broadcaster, Ali Najem, the Ramadan-themed talk-show featured renowned celebrities from all walks of life who were also Porsche enthusiasts.
These initiatives were a reminder to all of Porsche’s history in Kuwait and the love of Porsche that transcends through generations. This sentiment was gracefully reflected through a distinctive television and cinematic advertisement as a step to reignite the passion and connect further with Porsche enthusiasts who appreciate the exceptional Porsche journey and experience.
Porsche Centre Kuwait also ensured to celebrate this year by awarding its valued and loyal customers through the launch of the loyalty card programme, BMC Plus. This rewards programme offers customers exclusive benefits inclusive of special reductions on retail invoices and accessories.
The glorious 60th anniversary celebrations reinforce the triumphant spirit of Porsche and set the benchmark for continuous victories for the brand in Kuwait.