TAG Heuer

About TAG Heuer
The ultimate reference in luxury chronograph watches, TAG Heuer’s high-precision timing innovations have kept pace with the evolution of sports since 1860. Founded by Edouard Heuer in the Jura Mountains of Switzerland, the luxury watch brand is part of LVMH Moët Hennessy Louis Vuitton SE (“LVMH”), the world’s leading luxury group. Based in La Chaux-de-Fonds, Switzerland, and with four production sites, TAG Heuer has more than 1500 employees and is active in 139 countries.

For 160 years, TAG Heuer has demonstrated pure avant-garde watchmaking spirit and a commitment to innovation with revolutionary technologies that have included the oscillating pinion for mechanical stopwatches in 1887, the Mikrograph in 1916, the first automatic-winding chronograph movement – Calibre 11 – in 1969 and the first luxury smartwatch in 2015.

TAG Heuer’s timepieces make it possible to capture every fraction of a second of a performance. The brand became the official timekeeper for the most famous sports competitions, including motorsports by being the first watchmaking brand to sponsor the Formula 1 World Championship. As a symbol of high performance and precision, the TAG Heuer Porsche Formula E Team is the promise of great success and new advances in technology.

TAG Heuer and Porsche: Two histories – one passion
Fueled by a common history with innovation and motor racing at its core, led by visionary families whose values of entrepreneurship, precision and performance propelled them to the forefront of their respective industries, TAG Heuer and Porsche have joined forces in an extensive partnership.

Beyond the broad-based partnership in motorsports and esports, TAG Heuer and Porsche also share a passion for two other popular activities, golf and tennis.

This authentic alliance forges a holistic and long-term collaboration ranging from competition to product development. The special edition TAG Heuer Carrera Porsche Chronograph is the first celebration of the iconic brands.

TAG Heuer