Stories from the world of Porsche

Experience

Discover experience stories from the world of Porsche. From track to travel experiences, join us on journeys to places that inspire our curiosity for adventure.

Porsche 963 on racetrack at 24 Hours of Le Mans

A beginner’s guide to the 24 Hours of Le Mans

The 24 Hours of Le Mans is one of the biggest dates in the motorsport calendar. Ahead of its 101st edition, discover its history and what makes it so special for Porsche

Namibian desert scene with sand dunes in background

Offroad desert driving in Africa on the Porsche Travel Experience Namibia

A land of spectacular wildlife and unforgettable desert scenery, lit by a desert sun that inspired the Porsche colour African Queen Metallic. The Colourful Experience heads to the vast sands of Namibia

Blue Porsche Taycan Turbo Cross Turismo on Tokyo street

A 24-hour tour of Tokyo in a Porsche Taycan Cross Turismo

From hidden bookshops to futuristic temples and cake shops shaped like pineapple baskets, join in a perfect Porsche road trip around one of the world’s most exciting cities

Porsche 911 Carrera 4 with roof tent attached at sunset

Camping with a Porsche 911 on a road trip across America

American Jeff Rhoades has travelled more than 140,000 miles across the USA in a 911 Carrera 4 with rooftop tent – and he’s not finished yet

Men with Porsche cars featuring Porsche winter camping equipment

A guide to winter camping essentials for your car from Porsche

Head out on a winter adventure with your car with the Porsche roof tent and a range of equipment and accessories

Porsche Coanda Esports Racing Team driver Josh Rogers at wheel

How to get into sim racing: 7 tips from Esports sim racer Josh Rogers

From learning technical skills to staying fit, top driver Josh Rogers offers expert advice on how to up your sim racing game

View of Nerja in Andalusia, Spain at sunset

Sunsets, food and flamenco on the Porsche Travel Experience Southern Spain

Malaga Red merges with unforgettable light during the Porsche Travel Experience Southern Spain. For our next Colourful Experience, we head to a place where culture burns brightly

Man crossed arms leaning on Porsche in snow, mountain backdrop

What is the F.A.T. Ice Race? Ferdi Porsche reveals all

The story of how Ferdi Porsche revived the tradition of holding motorsport races on a frozen Austrian lake – and all about its new event in Colorado’s Rocky Mountains

Sunlit Norwegian fjord with still waters and blue sky

From Oslo to the Great Atlantic Road on the Porsche Travel Experience Norway

Norway’s capital is the perfect starting point for a Colourful Experience road trip that takes in spectacular coastal scenery, culturally thriving cityscapes and one of the world’s greatest roads

View of snow-capped Alpine peaks from above

The perfect mountain road trip on the Porsche Travel Experience Swiss Alps

Along spectacular mountain passes hemmed in by walls of snow and along some of Europe’s highest – and best – driving roads, this ice cold Colourful Experience is one to remember

Winding mountainous Irish road passes rugged granite rocks

A roadtrip around Ireland with the Porsche Travel Experience

‘A hundred thousand welcomes’ is how the Irish have greeted visitors for centuries. A place whose hospitality, people and roads make you feel at home

River of orange lava flows down from Mount Etna, Sicily

Driving up Mount Etna with the Porsche Travel Experience Sicily

You’ll find inspiration for colour everywhere on a Porsche Travel Experience. In eastern Sicily the looming presence of Mount Etna, and the vivid lava that flows from it, dominates the landscape

Porsche 911 in front of colourful collage of landscapes

Discover a world of Porsche colour

Meet the Porsche car colours inspired by dream destinations – the perfect excuse for inspirational road trips in a Porsche

brown espresso coffee dripping through machine

Seeking car colour inspiration on the Porsche Travel Experience Sicily

Its food, drink, heritage and roads are what makes Sicily such a unique island. And its colours – like that of the humble espresso – can even serve as an inspiration for your next Porsche

Racing driver, wearing helmet, with visor up

How to become a better racing driver with the Porsche Track Experience

Fred Poordad, a world-renowned scientist in the field of liver disease, is also a successful racing driver. But his racing career really sped up when he joined the Porsche Track Experience

Top Porsche road trip ideas and tips

With ROADS by Porsche, you can create your perfect road trip. The creator of the app, Marco Brinkmann, shares his top tips and ideas

An awe-inspiring African adventure

Elephant traffic jams, luxury camping on ‘the moon’ and breakfast tables in the desert – Namibia, Botswana and Zambia will astound you with extraordinary sights

Ipatievsky Monastery in Kostroma, Russia, with golden onion-domed towers

A Russian road trip in a Porsche to a land of beautiful monasteries

On a road trip from Moscow in a thoroughly modern Porsche sports car, we visit a world of beautiful monasteries, pretty roads and encounter outstanding craftmanship and unforgettable hospitality

Porsche Taycan Cross Turismo on ice and in desert

Find out how Johnny FPV filmed a Porsche EV with a drone

It’s one of the most clicked Porsche YouTube videos – one that takes you on a wild ride to the drift side in a Porsche Taycan Cross Turismo electric sports car, from Arctic ice to Arabian desert. Here’s how it was made

A steep learning curve: the Porsche Track Experience

Porsche enthusiasts perfect the ideal racing line and hone their all-round driving skills on the Master GT training course

A hotel room in a contemporary style overlooking Table Mountain

From industrial landmark to style icon

Concrete grain stores were never intended to become an exclusive luxury hotel. But there’s no doubt that The Silo Hotel in Cape Town should be on the bucket list of any discerning visitor

Drivers dressed in race suits, one in helmet, chatting

A Porsche track day at the Nürburgring

If you love driving, nothing beats the freedom of driving a Porsche on a racetrack. We join drivers at the Porsche GT Trackday, part of the Porsche Racing Experience, and find out what makes them so special

Porsche cars driving in convoy along a bridge

25 years of Porsche Travel Experience

In 2021 we invited you to join us on an epic online journey across the globe. This film looks back on our fascinating and illuminating year-long tour

Wine, waves, twists and turns in Tasmania

Just over 16,000km away from Porsche HQ is Tasmania, Australia’s largest island and one of the many fabulous places we’ve visited with Porsche Travel Experience in 25 years

Aerial view of a Porsche Taycan Cross Turismo charging in snowy Finland

Preparing a Taycan Cross Turismo electric car for driving in ice and snow

Working as a Porsche mechanic is exciting enough in normal circumstances, but it’s an entirely new challenge getting a Porsche prepared for filming in the icy cold of a wintry Finnish snowscape

A Porsche Track Experience… on an e-bike

Laurin Heinrich was born to win. He takes an e-bike out onto the Fit on Track event at the Hockenheimring and explains why fast is fun, whether it’s in a Taycan or an e-bike

Man works on Porsche 911 GT3 racecar in pit lane

How to become a better driver with Porsche

The Porsche Track Experience has been helping improve drivers racing skills for nearly five decades. Experts from Porsche and Manthey help explain why its programmes set the benchmark for making you better track drivers

Man in foreground, woman in car roof tent in countryside

Porsche Travel Experience Rheinhessen: a rooftop adventure

With its deep valleys, steep slopes and village vineyards, the wide panoramas of Rheinhessen have all the ingredients for a classic road trip. Just add a Porsche, a roof tent and a desire to leave your comfort zone

Porsche Travel Experience Stuttgart/Leipzig: driven by dreams

We drive from Porsche HQ in Stuttgart to its production facility in eastern Germany and find a city that embraces culture both cool and classical

Numerous cheeses are stored in a metre-high, glass humidor

Porsche Travel Experience Swiss Alps: where cheese is king

There’s nowhere else where tradition and innovation combine so harmoniously in such seriously cool surroundings as The Chedi Andermatt in the Swiss Alps

Three ice swimmers floating in the Arctic Ocean

Porsche stories: ice swimming in the Arctic Ocean

Adventures begin where comfort zones end. The Porsche Travel Experience Arctic allows the brave to jump into the Barents Sea’s icy waters for a heart-warming experience

A colourful mural decorates a wall in Valparaíso, Chile

Porsche guide to a Chile road trip: artistic jewel of a unique country

Chile has an impressively diverse landscape. But in the port city of Valparaíso, time-honoured mobility solutions and a vibrant art scene lift visitors up literally and creatively

Two men at restaurant table beside blue Porsche 911 GT3

How a Porsche racetrack day improves your driving skills

How a personal instructor and race mechanic takes your Porsche track driving skills to the next level – and why the 911 GT3 is the perfect sportscar for all occasions

A sustainable hotel on the coast of New Zealand

Green means go

Inspired by New Zealand’s outstanding sustainable tourism projects, our vision for a unique Porsche Travel Experience to the Land of the Long White Cloud is taking shape

Teepee lit up in snow, Northern Lights in sky

Chasing nature’s finest colours

When you’re looking for the Northern Lights, follow the experts. After a spot of ice fishing, the Porsche Adventure Experience headed out into the great white yonder and looked to the sky

Arctic Porsche adventure with a location scout

A film production north of the Arctic Circle is a complex matter. Especially in winter. It can only go smoothly with the help of local experts like Hessu Tönkyrä and his snowmobile. This is the story behind the film for the Porsche Taycan Cross Turismo

Man climbing an almost sheer wall of ice

For the extreme sport of ice climbing, grip and control is everything

The Finns have more than 40 words for ice. For Tapio Alhonsuo, it is much more than just frozen water. To an expert ice climber like him, it creates challenges that test all your capabilities

Woman in blazer and green gloves at wheel of Porsche

A feeling of control: the Porsche women-only trackday

Head to any motor racing circuit and men usually outnumber women. A special women-only Porsche event in Croatia hopes to fast-track females to experiencing trackdays more frequently

A Porsche adventure to the land of the reindeer

An unshakeable love for their four-hooved friends powers life among the Sami reindeer herders in northern Norway

Bed headboard carved from ice into leaf shape

A Porsche road trip to Norway’s Kirkenes snow hotel

Falling asleep on a frozen bed while tonnes of ice hover over your head makes a night in The Snowhotel Kirkenes unforgettable

A Porsche adventure: dog sledding in Finland

Snow and ice. Power and grip. If this is making you think of Finland and an all-wheel drive Porsche, you’re not wrong. But that’s only part of this adventure story

A Porsche with a roof tent in a beautiful landscape

10 great places to camp with a Porsche roof tent

There’s nothing like sleeping in the great outdoors – and it’s even better if it’s in a roof tent top on a Porsche. Here are few ideas for your next Porsche camping adventure

Hotel with pool in foreground, palms behind

The hotel where art and culture meet

Morocco is a new addition to the list of exciting destinations you can visit with the Porsche Adventure Experience. As well as awe-inspiring routes, you’ll encounter hip, stand-out accommodation like The Fellah Hotel near Marrakech

Central feature of Porsche cars at Goodwood Festival of Speed

What were the best Porsche cars at the 2023 Goodwood Festival of Speed?

As its 75th anniversary celebrations continue, Porsche took over the legendary festival with displays, futuristic new launches and the chance to see star cars past and present take on the famous hillclimb

Porsche cars driving along a canyon road

Conquering Pikes Peak on the Porsche Travel Experience Colorado

As well as spectacular driving roads and breathtaking views, Porsche fans can also enjoy the region’s culinary highlights

Five Porsche cars in a line reflected in water

An Australian road trip on the Porsche Targa Tasmania Tour

A tour of Australia’s island state finds beautiful, wild landscapes, great food and wine and some of the best – and quietest – roads you’ll find anywhere

Silver Porsche 911 Targa 4S on road in Sicily

A Sicily road trip with Targa Florio winner Gijs van Lennep

On the Porsche Experience Sicily, the Dutch motor racing great revisits the scene of one of his greatest triumphs on a tour around a true jewel of the Mediterranean

Film lighting technician on a crane in the evening light

A travel experience in Vancouver – Canada’s sustainable movie city

Vancouver has earned a reputation for being the Hollywood of the North in recent years. Now it’s aiming to stand out by introducing sustainable filmmaking practices

Porsche road trip: Cape Town’s cutting-edge style

If you’ve been driving around the beautiful countryside near Cape Town, treat yourself to a spot of pampering afterwards. Go where the savvy locals go – Yogis Barbershop

Porsche 911 Carrera (type 997) in Californian forest

Follow 997 Panamericana’s guide to creating epic Porsche 911 road trips

Ever since Michael Erbland bought a classic 911 Carrera (type 997) he’s made the most of the ownership experience. From ocean to mountains, San Diego to the Sierra Nevada, he’s proving that there’s no limits to its capabilities

Black Porsche 911 on mountain switchback, on grey, cloudy day

Porsche Travel Experience Austrian Alps: high expectations

Austria’s Großglockner is one of the world’s great passes, thrilling drivers for nearly 90 years. And a road that has influenced the development of every Porsche made

Porsche 911 in blue wrap, man kneeling next to it

The ultimate Porsche 911 US road trip

Brad Danger has been a 911 fan for as long as he can remember. And when he finally bought one, it would prove the catalyst for a fantastic adventure

Woman with white Porsche 718 Cayman GT4 in snow-capped mountains

Can you daily drive a Porsche 718 Cayman GT4? One couple did – across Europe

The inspiring story of how Swiss newlyweds bought a Porsche sportscar and went on an epic driving holiday for their honeymoon

Porsche professional athlete Liam Whaley kitesurfing, glacier behind him

Extreme kitesurfing on a Porsche road trip in Alaska

The high thrills sport of kitesurfing is usually practiced in warm and sunny conditions. Find out what happened when some of the world’s best kiters took their sport to the limit in glacial waters on an epic road trip

Porsche Boxster Spyder driving on a mountain road

A New York road trip in a classic Porsche Boxster Spyder

Beyond the skyscrapers of New York City, you’ll find some incredible driving roads

A muddy quest into the dark heart of Vietnam

In the pitch black Hang Toi Cave you’ll encounter an unforgettable adventure full of zipline thrills and muddy spills

A mythical venue where legends are made

The Porsche Track Experience’s annual trip to Spa is a highlight of the annual training calendar. Just be courageous. Especially through corners

North slide: going sideways in Lapland

There’s fewer more fun things to do in a Porsche than spend all day driving and drifting on ice. Just ask the Australians we met at the Ice Experience in Lapland

Two Japanese women in traditional dress with a young girl

A Japanese foodie road trip in a Porsche

Exquisite flavours, artistic presentation and refined cutlery underline the unique nature of Japanese dining culture. A road trip through the Land of the Rising Sun

Woman outside café, Porsche Taycan 4S Cross Turismo in foreground

A long-distance Australian roadtrip with the Porsche Taycan Cross Turismo

Embarking on an epic 1,800km roadtrip from Melbourne to her newest bakery in Brisbane, Kate Reid couldn’t have chosen better companions – her best friend, Bianca… and an all-electric Porsche

Porsche 911 (Type 991) at Porsche Experience Center Atlanta

Where are the Porsche Experience Centers?

With handling tracks, off-road courses, e-racing simulators and more plus expert professionals on hand to guide you, you’ll become a better driver after a visit to any of the nine Porsche Experience Centers around the world

Python Green Porsche 911 Carrera T driving on mountain road

Ideas for 8 surprising Porsche roadtrips

An open road is an invitation – especially when you’re at the wheel of the new Porsche 911 Carrera T. Discover these hidden gem roadtrips from ROADS by Porsche

Winegrowers in South Tyrol removing leaves from vines

A Porsche roadtrip to the South Tyrol vineyards

In the majority German-speaking region of South Tyrol you will find great Alpine driving roads, a land of unique culture and vineyards where history and modern winemaking go hand in hand

Image of Porsche Simulator car overlooking three large screens

Real vs reality: how VR and racing simulators improve driving skills

Ordinary simulators do not look like a real Porsche 935 or 911 GT3 Cup – but they do if you’re a participant at the Porsche Racing Experience. Along with VR headsets, they can really help improve real-life track skills

Snow-covered reindeer, with antlers, in foreground, with trees beyond

Icons from the Ice Age

Reindeer are symbolic of the harshness of life in the Arctic, but they also provide the Sami people with their livelihood. We encounter them on the Porsche Adventure Experience Arctic

The journey is the reward

Immerse yourself in the captivating world of the Porsche Travel Experience. Come with us on dream journeys around the world, in search of pure driving pleasure

In search of coffee heaven

Melbourne is not only Australia’s hippest city and host of a Formula 1 race. It’s also the place to go for the ultimate caffeine hit, as we discovered on a Porsche Travel Experience

Porsche heaven and the Green Hell

Pure speed isn’t the aim at the Nürburgring – aka the ‘Green Hell’ – for those who choose classic cars training as part of the Porsche Track Experience. It’s unlimited driving pleasure

The apple of South Tyrol’s eye

In the valleys of Italy’s South Tyrol region, you’ll find a special, historic fruit that’s cultivated with care and meticulous detail

The land of welcomes, whisky and winding roads

The jaw-dropping scenery, inviting, deserted roads and bountiful hospitality of Edinburgh and the Scottish Highlands makes it a tour you won’t forget in a hurry

The greatest corner in motorsport

What’s it really like to drive Spa-Francorchamps’ celebrated Raidillon de l’Eau Rouge combination? Intimidating. Thrilling. And breathtaking

Tuscany. A joy for all the senses

Delicious food, exquisite wine, picturesque landscapes and romantic roads. Join us on an adventure to the land of the renaissance and experience la dolce vita, Porsche-style

Where conquering the wind requires ice in your veins

Snowkiting is the energy-charged battle with the elements. Where wind, icy snow and skis take you up to speeds of Olympian proportions

An enchanting drive beside the Blue Danube and beyond

Take one majestic Porsche. Add glorious riverside roads, verdant forest and sprawling vineyards. And embark on a trip that winds through sleepy villages and past grand, royal residences

A spark of inspiration

Our senses were working overtime as we took the new all-electric Porsche Taycan to southern Spain for some winter sun. It’s a car to warm both heart and soul

Large line-up of classic Porsche sportscars at show, urban location

The best Porsche events and shows in 2022

Flicking through images of great Porsche cars on Instagram is one of life’s little pleasures. But nothing beats seeing them in the metal – and there’s no better place than one of the many Porsche events that are held across the globe each year. Here are some of the best ones

Sustainable building in Alps, made with large quantities of timber

Alpine Porsche Travel Experience: where sustainable building thrives

Spectacular mountain roads, passes and panoramas: Porsche Travel Experience journeys in the Alps feature sharp bends, endorphin rushes and unconventional, sustainable Alpine architecture

People bathing in a blue lagoon in Iceland

Porsche Travel Experience Iceland: in search of the perfect blue

When black basalt meets bright blue water it creates a beautiful contrast. This is just one of many stunning features of this amazing island

Black Porsche Cayenne in a pristine mountain landscape

Porsche Travel Experience future: truly remarkable Georgia

Straddling rugged peaks, a land of wild terrain, hilltop monasteries and rustic villages. We discover that Georgia deserves a place on your bucket list for a future Porsche Travel Experience

Aerial view of snaking road across mountainous desert

The hottest cars on earth: driving in Dubai

Dubai is about more than just elite hotels and outstanding shopping. It’s also home to spectacular off-roading on sand and mountain roads. Driving experiences don’t get much more special than this

Bar tables inside an old, ivy-covered building, from above

Porsche Travel Experience: the buzzing bars of Budapest

There are many reasons to visit Hungary’s elegant capital, Budapest. Among them are its ‘ruin bars’. Part of its lively creative scene, and housed in derelict buildings, they showcase a different side to the city

Red Porsche 911 parked in a meadow in modern wooden buildings

Sustainable architecture on a Porsche Experience road trip in the Alps

Participants in a Porsche Travel Experience in the Alps don’t just engage with the awesome surroundings and incredibly rewarding driving roads, they also encounter memorable architecture that blends effortlessly with its environment

Many Porsche Club Mexico members and their cars waving

How to join a Porsche Club

When you own a Porsche, a bond is formed. But, as any member will tell you, there’s nothing quite like the relationships you form and experiences you encounter when you join a Porsche Club. As they celebrate 70 years serving the Porsche community, we find out why

Man tees off at Porsche Golf Cup World Final

What is the Porsche Golf Cup World Final?

We all know that Porsche and golf have a close relationship at a professional level, but the annual competition for talented amateur customers is both fiercely competitive and also a place to make new friends

A couple on a trip of discoveries in the Alps

Porsche Travel Experience: an Alpine food revolution

Helli Gufler’s Alpine delicacies attract food lovers from all over the world. We take a detour to a very special mountain hut in the South Tyrolean Alps that is a beautiful assault on the senses

The ultimate Porsche road trips

The open road and a Porsche. A match made in heaven. We asked a few members of the community to share their most memorable road trips

How to race: a beginner’s guide to track days

The Porsche Track Experience performance training is for everyone and getting started is super straightforward. We accompanied newcomer Sigurd on his journey to track driving

A long, winding bridge over a fjord in Norway

Why Norway is an electric road trip dream

How a legendary skier and renowned photographer used the electric Taycan to showcase unparalleled Norwegian splendour with the Porsche Travel Experience

Porsche 917K racing cars at Monza 1000km race in 1971

A Porsche guide to driving at Monza, F1’s fastest racetrack

Porsche racing teams have celebrated extraordinary successes at Monza. Gianmaria Bruni explains what awaits participants in the Porsche Track Experience there

Porsche 996 driving in front of rocky Utah scenery

How to go camping with a Porsche

To Brock Keen, the world is one giant camping spot. Thanks to his Porsche 911 and roof tent combo, he’s always guaranteed the ultimate room with a view

Red Porsche Taycan Turbo S corners on a racetrack

Trust the thrust: how to drive fast in a Taycan

On the E-Warm-up course at the Hockenheimring, drivers hit the track to explore the outer limits of the extraordinary Porsche electric sports car

Sun breaking through cloudy sky over Nürburgring racetrack

Porsche Track Experience: the Nürburgring’s greatest corners

21km. 87 corners. Over 300m of elevation change. Two Porsche Experience Master training course participants at the Nürburgring reveal their favourite Nordschleife corners

A hot air balloon flies over a snowy Finnish landscape

How to film a Porsche... from a hot air balloon

A flight in a hot air balloon is a memorable for anyone taking part. But when making a film with the Porsche Taycan Cross Turismo at a snowy Porsche Ice Experience in Finland, it becomes a truly amazing one

Chinese temple by a lake, mountain massif in the background

4000m into the clouds: a Porsche adventure to Shangri-La

Once a place accessible only to daring adventurers, participants in the Porsche Travel Experience can get there more comfortably, but no less spectacularly

Woman leaving Porsche Taycan on Los Angeles street at night

How to spend 48 hours in Los Angeles with an electric car

Los Angeles resident and influencer Grace Mattei takes us on a tour of the city’s coolest hangouts, hottest food spots and trendiest clothing joints in a Porsche Taycan electric car

7500km around the ice-covered Baltic in a 924

Meet David Zu Elfe, a modern-day Odysseus who took his trusty Porsche daily driver on a mammoth adventure trip into the beautiful snow-covered wilderness of northern Europe

Unique Porsche ice tracks inside the Arctic Circle

Masters of ice: how to make a Porsche race track in the Arctic

Over 350,000m2 of expertly prepared ice, the Porsche Driving Area Levi in Finland welcomes adrenaline-seeking enthusiasts 170km north of the Arctic Circle

Inca ruins in Moray, Andean peaks in the background

Remarkable food fusion on a Porsche road trip to Peru

The country and its new Andean cuisine should definitely be on your travel bucket list on a Porsche road trip to star chef Gastón Acurio’s homeland

Close-up of a man in a wetsuit surfing a wave

A Porsche adventure with big wave surfer Andrew Cotton

In conversation with Sidetracked magazine for Porsche, surfer Andrew Cotton tells us what it takes to ride the world’s largest waves, fighting back from serious injury and finding peace and happiness on the ocean

Ice cross downhill racers wearing skates in snowy scene

A Porsche guide to the adrenaline-fuelled extreme sport of ice cross

The Finns are crazy for ice and snow but even more when it’s combined with action and adrenaline. One of its fastest growing sports is ice cross

Woman carries fruit on head in front of orange wall

Colombia road trip: the colonial beauty that inspired a literary giant

Neoclassical bourgeois houses in all the colours of tropical fruits, Cartagena is the charming, brightly coloured queen of South America’s colonial cities

Road sign for Route 40 through Argentina

A road trip along Argentina's legendary Route 40 in a Porsche

Route 40 is to Argentina what Route 66 is to the USA. It meanders across deserts, mountains and lowlands, ending at sea level in Patagonia

Bird’s-eye view of Iguazu Falls waterfall in Brazil

A Porsche SUV adventure to the Iguazu Falls

A vast spectacle in the middle of dense rainforest that makes an upcoming Porsche Travel Experience to South America unforgettable

The rocky shoreline of Lake Ladoga in Karelia

A Porsche road trip through Russia’s vast wilderness

Everything about the Russian region of Karelia feels big. It’s a place that provides a unique road trip in a Porsche SUV

Man in suit juggles large white truffles

The singular aroma of culinary success

Visit an idyllic corner of Croatia’s beautiful Istrian peninsula and you enter a foodie’s paradise. One where the white truffle is king and some special four-legged friends are revered

Renaissance-style courtyard with a seating area and statue in centre

Porsche Travel Experience Tuscany: a journey to the Renaissance

With its beautiful Renaissance architecture and a private park, a stay at the Four Seasons Hotel Florence is a highlight of the Porsche Travel Experience Tuscany

Orange-coloured round cheese on grease-proof paper

A Porsche Travel Experience through the Vosges/Black Forest: just follow your nose

The Vosges region of eastern France is the Black Forest’s little sister, but it’s also the home to a special cheese

Whitewashed hilltop village next to turquoise blue waters

Porsche Travel Experience: Spain’s white jewels

The Romans and Moors have left a colourful footprint in southern Spain. We follow their paths on a tour through Los Pueblos Blancos of Andalucía

Red 911 passes through southern villages

Porsche Travel Experience Southern France: route of legends

Glorious climate, imposing mountains, blue waters, pretty villages and challenging roads. The Côte d’Azur is a paradise for Porsche enthusiasts

The mountain that makes memorable moments: a China Porsche adventure

The 99 sharp bends of the Tianmen Shan Big Gate put most of the world’s mountain roads in the shade

Brock Keen at wheel of his Porsche 911 (996)

A classic Porsche adventure. Just add tent

When Brock Keen decided to leave the corporate life behind, little did he realise that his love of Porsche cars and the great outdoors would combine in such spectacular fashion

Man carrying kitesurfing kite, sea behind, green Porsche in shot

High fliers: Rita Arnaus and Liam Whaley x Porsche

As two of kitesurfing’s brightest stars, Porsche kitesurfing athletes Rita and Liam travel the world pursuing their dreams… and chasing the wind. They explain all about their exciting adventure sport and why it’s riding the crest of a wave

Tapas dishes being served on wooden tray

Seville’s tapas revolution: discover great food on the Porsche Travel Experience

Unusual creations, made using fine ingredients, are attracting traditionalists, newcomers and Porsche Travel Experience participants alike

Woman attached to guide ropes climbs up a rock face

How climbers are driven to new heights

According to world-class alpine climbers like Tom Livingstone, their sport is “exciting, dangerous and exhausting”. But what inspires mountain climbers to carry on going to extremes in order to achieve what often look like impossible goals?

Winding roads in the remote green mountains of Nan, Thailand

Porsche experience stories: welcome to Thailand’s ‘Green Hell’

Driving jungle-hugging roads is just one of the joys be had in the The Land of Smiles. Get ready for Nürburgring-style bends on a dramatic scale

Whale-watching at sunset with whale tail poking out of water

A Porsche adventure trip to a bay beyond compare

The Porsche Travel Experience Nova Scotia/New Brunswick heads to Canada’s Bay of Fundy on a Porsche adventure trip of natural wonder and sustainability

Driver in race helmet adjusts gloves outside pit garage

Porsche Track Experience masterclass with Timo Bernhard

Who better to mentor aspiring racing drivers and push them to the limit on the Porsche Track Experience – Learn from the Best course than a two-time world champ?

Three Porsche 911s driving through beautiful autumn forest

Exploring New England on the Porsche Travel Experience

Join us on a road trip from New York to Vermont on the Porsche Travel Experience Northeast Tour

A coastal road between sandstone cliffs and surf-ready ocean

Porsche Travel Experience California: From LA to the Bay

California’s breathtakingly cinematic Pacific Coast Highway takes us from the City of Angels and Tinseltown to San Francisco, the city of the Summer of Love and the digital boom

Porsche 911 turbo s driving in front of a mountain range

Porsche Travel Experience Alpine Performance: head east for Eden

The mountain ranges are imposing, the passes are legendary and life is sweet. Enjoy the South Tyrol’s breathtaking landscapes and challenging routes in a Porsche 911 Turbo S

Man standing outside of Porsche looking into sunset

Porsche Travel Experience: Black Forest spirit

The Black Forest’s roads are a car lover’s delight. Explore a little further, however, and you find a region with a growing reputation for making the finest spirits

Irish wolfhound from the site, sitting on the shore of a lake

Porsche Travel Experience Ireland: the hunt for a near-mythical giant

Join us on the Porsche Travel Experience Ireland to discover the story of one particularly special animal

Town on a cove with mountain range in background

An adventure trip to memorable Montenegro

When it comes to natural beauty, very few places along the Mediterranean coastline can compare to the Bay of Kotor. Just one more reason why we need to plan a Porsche Travel Experience in Montenegro

Snowy cliff at North Cape under grey skies

Ice cool: a road trip to Norway’s North Cape

The North Cape is a place of myth and raw beauty. To get there in winter means fighting against icy squalls along roads lined with thick walls of snow

Modern architecture in a mediaeval village

Porsche Travel Experience Northern Spain

Spain’s Rioja region is not only a place to enjoy the finest Spanish wines, but also its spectacular bodegas, designed by world-class architects

Rear view of yellow 911 drifting on wet track

Slide rules: how to drift a car

For the drivers taking part in the Porsche Track Experience, perfect car control is key. Achieving the perfect drift, they learn, is all about keeping cool, calm and connected

View overlooking Edinburgh, grey clouds in the sky

World of myth and beauty: Porsche Travel Experience Scotland

Stunning lochs, breath-taking mountains, and challenging roads –there’s nothing better than exploring the remote, rugged beauty of the Highlands in a new Porsche

A voyage of happiness

Lava fields, steaming hot springs and geysers as high as houses. A thousand kilometres in a 911 across Iceland, one of earth’s happiest and most spectacular places

A Transylvanian travel experience: why Romania is a driver’s delight

In the awe-inspiring Carpathian mountains, discover bend after bend of pure driving pleasure on the Transfăgărășan pass

Man exits door of Porsche 911 Cabriolet with monastery behind

Porsche Travel Experience Greece: guided by a photographer’s eye

Photographer Costas Spathis shows some of the unexpected scenic attractions that his country has to offer

High mountains and heightened senses

1,104km of exhilarating corners and views over four days and through four countries, the Porsche Travel Experience Central Alps is a sensory overload

Window on a wild and wonderful world

A helicopter ride over Zambia’s imperious Victoria Falls, and look down on the trail of migratory elephants heading along the Lower Zambezi river

Driving through Namibian desert, large rock formation in middle ground

Driving through the sands of time

The sunrise bathes the famous Sossusvlei dune landscape in a sea of red. Having breakfast at the world’s highest dunes is part of the Porsche Adventure Experience Namibia

The late starter

Dean Neuls will soon have completed all three levels of the Porsche Racing Experience. This is the story of one of the original participants and his entry into the world of motorsport

More Experience

Mobility

Discover stories about Porsche mobility, from classic sports cars to innovative electric cars, and experience a passion for Porsche that has endured for decades.

New Porsche 911 Targa 4 GTS (992.2) on twisty road

13 things you need to know about the new Porsche 911 (992.2)

Discover how the new 911 – the 992.2 – draws on unparalleled Porsche sportscar innovation and technology to raise the standards of performance, design and personalisation to even greater heights

Porsche Taycan Turbo GT Purple Sky Metallic static on racetrack

Everything you need to know about the new Porsche Taycan Turbo GT

With astonishing performance, incredible dynamics and head-turning looks, the record-breaking Taycan Turbo GT is the fastest all-electric production car that Porsche has ever built

Three Taycan cars with owners in a variety of landscapes

8 things you need to know about living with a Porsche Taycan

From a smooth driving experience to easy charging to performance, three Taycan owners explain what they love most about their cars

Classic 1964 Porsche 911 and 911 Carrera 4S (type 992)

How much is a Porsche 911?

The Porsche 911 is one of the greatest sportscars ever made. Find out how much the 911 costs and other important facts

Man next to green Porsche 911 Targa, ocean in background

Why Hollywood stuntman Riley Harper loves his classic Porsche 911 Targa

Los Angeles-based stuntman and photographer Riley Harper on his classic 911, the joy of family road trips and California’s vibrant Porsche community

Who owns Porsche?

Most people know that Porsche is named after its founder, Ferdinand A. Porsche. But who owns one of the best-known carmakers in the world today?

Does cold weather affect electric car performance?

Winter driving can be a challenge – but is it more so in an electric vehicle? We debunk common myths about driving EVs in winter and show you how to get the most out of your car

White electric Porsche Macan Turbo driving across road junction

How much is the new Porsche Macan?

The second generation of the Porsche SUV takes things to a completely new level with all-electric powertrains, timeless design and sportscar performance

Two women with classic brown Porsche 911 Targa at dusk

A Porsche 911 love story that spans generations

Yoko, a Porsche owner in LA, and Kyoko, a young neighbour who grew up admiring her 911 Targa, with a tale of memories and friendship, dedication and community

Porsche Panamera Turbo E-Hybrid driving along coastal scene

The new 2024 Porsche Panamera: your questions answered

From speed to size, we answer the internet’s most common questions about the new 2024 Porsche Panamera

Green Porsche Taycan driving on snowy mountain road towards town

How to prepare your car for winter driving

Whether you’re driving a classic or a newer model, here’s a handy guide to help you get your Porsche ready for icy and snowy conditions

Track weapon: what is the Porsche 911 GT3 R rennsport?

Based on the 911 GT3 R, Porsche has created a phenomenal track car that combines a design-led approach with the technical benefits gained from not having to follow standard competition rules. A car that celebrates the pure joy of racing

Silver Porsche 918 Spyder driving down a mountain road

Speed list: meet the 10 fastest-accelerating Porsche sportscars ever

911, Panamera, Taycan, 918 Spyder? From naturally aspirated to hybrid to all-electric, here are the 10 fastest road cars in Porsche history

Three Porsche hypercars lined up on cobbled square, noses showing

Five of the greatest Porsche hypercars

The hypercar is the very zenith of automotive high performance. From the legendary 959 to the all-new Mission X concept, these dynamic Porsche hypercar models have helped redefine what’s possible when it comes to fast cars

Porsche 911 S/T in Shore Blue Metallic outside house

What is the Porsche 911 S/T?

Limited to just 1963 units, the Porsche 911 S/T combines the strengths of the 911 GT3 with Touring Package and the 911 GT3 RS for outstanding agility and driving dynamics

Man standing in front of Porsche 911 in Guards Red

My first Porsche: New York barber’s Guards Red 911

When Richard Mendoza was a boy growing up in New York City, he’d watch his grandfather fixing cars. After forging a successful career cutting hair, he tells us how it led him to buying his own classic 911

Man wearing glasses sitting on bonnet of classic Porsche 911

The New Yorker who saved for 22 years to buy a classic Porsche 911

Hector Espinal spent 22 years in the US Navy. His retiring gift to himself? A classic Porsche 911, which he lovingly restored

Couple in front of Porsche Cayenne with tent

Camping with a Porsche Cayenne on a California road trip

Leaving Los Angeles on a California road trip with a classic Cayenne equipped with a Porsche roof-top tent and a PCCM

White 1969 Porsche 911T parked up, sunset sky behind

How one man is living the dream by restoring classic Porsche sportscars

In a workshop in northern Germany, Stefan Bräutigam breathes new life into classic Porsche cars, turning his automotive passion into reality

Green Porsche 911 GT3 (type 992) exits hairpin bend

Your ultimate guide to the Porsche 911 GT3

Since it was first launched in 1999, the 911 GT3 has become a highly visible – and audible – symbol of how Porsche motorsport technology feeds into the company’s legendary sportscar

Rear of two Porsche 550 Spyder cars on Großglockner Pass

A history of the iconic Porsche Spyder name

For Porsche, the Spyder name is special. From debuting with the ground-breaking Porsche 550 racecar that won the Carrera Panamericana and Targa Florio to today’s record-breaking 718 Spyder RS, let’s go for a spin through Porsche history

Man cycling up mountain with Porsche Taycan Turbo Cross Turismo

Rick Zabel rides the Grossglockner on a Taycan road trip to Austria’s highest charging station

Rick Zabel drives a Taycan Cross Turismo to Austria’s highest mountain for a cycling training session

Woman walks past garage doors revealing several Porsche 911 sportscars

Is this the world’s best private Porsche collection?

Californian Lisa Taylor has built up an impressive collections of new and classic Porsche cars – racing them, showing them and sharing her love for them

Film director Tenn Xoomsai with green Porsche 911 ST

How one 911 fan started his own Porsche community

Tenn Xoomsai fell in love with the 911 after driving one as a teen. His love for the brand has led him to hosting events that bring Porsche fans together from across south-east Asia and beyond

Woman walking towards white Porsche 911 with aeroplane in hangar

What’s it like to own a classic Porsche 997 Turbo?

Iiris Vuorma used her engineering skills to rebuild her blisteringly quick Porsche 911 Turbo – a car that’s as fun to commute in as it is out on the track

Two Porsche sportscars overtaking in front of yellow fields

Light, powerful, fast: how the 911 GT3 is inspired by the Carrera RS 2.7

The wonder of the Porsche 911 GT3 cannot be considered in isolation. Nearly five decades before, the 911 Carrera RS 2.7 was a Porsche sportscar equally at home on both road and racetrack

Porsche TAG Heuer Supercup car doing doughnuts on the track

How to be a better sim racer, with Porsche racing driver Laurin Heinrich

Laurin Heinrich, is an accomplished Esports racer, using simulators to help hone his all-round driving ability. Heed his advice, and you’ll help improve your racing skills whether virtual or real life

How to wrap a Porsche race car

At Manthey-Racing, Porsche Racing Experience's Porsche 911 RSR is transformed into a true visual masterpiece

Porsche Taycan electric sportscars hooked up to a charging trailer

How does a mobile charging trailer for EVs work?

At major driving events with lots of participants, fast, concentrated charging power is needed. With the Porsche Turbo Charging trailer, ten Porsche Taycan electric sportscar at the same time, no matter where

Arctic Grey Porsche 718 Spyder RS on an open road

Six things you need to know about the Porsche 718 Spyder RS

A high-revving, extremely powerful engine, shared with the GT3 Cup racecar. Roof down roadster excitement. Dynamic chassis. And a sporty, focused interior. This is a Porsche two-seater sportscar like no other

Harry Metcalfe with his Guards Red 930 Turbo S

Automotive journalist Harry Metcalfe on how to become a Porsche collector

How the car magazine publisher and automotive YouTuber went from running a farm to turning his love for fast cars into a career

Six things you need to know about the Porsche 911 (type 997)

The 997 is now a classic Porsche. Time for a walk down memory lane to discover what a legend this 911 was

six-20things-20you-20need-20to-20know-20about-20the-20964-20porsche-20911

Six things you need to know about the 964 Porsche 911

When the 911 (type 964) appeared at the end of the 1980s, it introduced advanced driving and aerodynamic technology that paved the way for all future models. Today it’s one of the most loved of all 911 models

Front view of Porsche 911 (type 993) driving on track

Seven things you need to know about the Porsche 911 (type 993)

The type 993 was the last hurrah for the air-cooled era of the 911 – but also a big leap forward for the legendary sportscar

Man exits cockpit of dark green Porsche 911 (type 997.1)

How to buy your first Porsche 911

When you grow up in California, seeing a Porsche on the road is a common sight. Add in a 911-owning uncle and it’s no wonder that Shadon Hamedani became so fixated that he’s now got one of his very own

Minerva Blue classic Porsche 911 with woodland behind

Meet Pixar’s Sally Carrera co-creator Jay Ward and his classic Porsche 911 S

Often found driving his classic G series Porsche 911 S around the Bay Area of northern California, Jay’s encyclopaedic knowledge of vintage automobiles has helped informed the Cars animated film franchise for over 15 years

New 2023 Porsche Cayenne parked up on rocky terrain

Seven things you need to know about the new 2023 Porsche Cayenne

Ever since it was launched in 2002, the Cayenne has reimagined what an SUV can be. From flexibility to comfort, off-road ability to the sporty performance that you associate with Porsche, it continues to evolve – as the new Cayenne proves

Stripped-down Porsche 959 with doors removed in a photo studio

How to restore a classic Porsche 959 Paris-Dakar rally car

Nearly four decades after three unique Porsche race cars shocked the world of motorsport with its rallying success, discover how one of them has been fully recommissioned by Porsche engineers

Cars outside garage: Porsche 911 Carrera Panamericana Special and 356 S Cabriolet

Discover the one-off Porsche 911 inspired by the legendary Panamericana road race

With the one-of-a-kind 911 Carrera Panamericana Special, Porsche pays homage to the 356 S Cabriolet that marked the company’s debut in an infamous Mexican road race that would write its name in history

Porsche 911 Carrera Cabriolet (type 996) driving through fallen leaves

How to look after a classic Porsche 911 daily driver

To these classic Porsche 911 owners, their cars are to be driven and not locked away. Whether your car is used for racing or road trips, choosing a Porsche Classic Partner to maintain it – and using official Porsche Classic parts – is key

Green Porsche Taycan Cross Turismo on dusty road

Six reasons why the Porsche Taycan is a game changing electric vehicle

Discover more about the record-breaking, award-winning, versatile all-electric sports car that has helped change what we think an EV can achieve

Red leather seats inside a Porsche Panamera 4S E-Hybrid

How many seats are there in a Porsche?

From the iconic 911 sportscar to the spacious five-seat Cayenne SUV, here’s your comprehensive guide to how many seats are in each Porsche model

Three Porsche Taycan models parked next to modern building

Porsche Taycan model range: your questions answered

Since its launch in 2019, the all-electric Porsche sportscar has won many awards and plenty of admirers with its combination of innovative technology, standout design and dynamic performance

Carmine Red Porsche 911 Carrera 4 GTS by fishing nets

How one fan exported a Porsche 911 from New York to Germany

When John Pressman and his partner moved from the United States to Germany, it meant leaving behind his beloved 911 Carrera 4 GTS. But as he recounts, it was merely a case of we’ll meet again

Green and blue 718 Cayman GT4, couple standing in between

Porsche love stories for Valentine’s Day

Are you a 911 fan in a romantic mood this 14 February? Do you go weak at the knees when a 718 Cayman drives past you? We’ve gathered stories of people who found their true love in a Porsche place

Porsche Taycan 4 Cross Turismo parked on a bridge

What is the Porsche Taycan Cross Turismo?

The Taycan Cross Turismo is the car that can help you do more. A stunning all-electric sportscar that’s fun to drive, spacious and adventurous

Why the 997 is set to be a modern Porsche classic

Belgium-based 911 fan LEM – aka Maxime Lecluse – and his father own three 911 sportscars between them – and two more Porsche SUVs besides, including a classic Cayenne S. He tells of a love for Porsche that burned slowly and then exploded, leading to a life of roadtrips and racetracks

NFL player Eric Kendricks and his Porsche 911 GT3 RS

On a Porsche Californian roadtrip with American Football stars

As three top professional sports stars, Byron Jones, Eric Kendricks and Danielle Hunter know what it takes to be the best at what you do. To them, owning and driving a Porsche is a shared experience in more ways than one

Shawny Sander looking out of silver Porsche window at camera

A beginner’s guide to restoring a classic Porsche

With a lifelong love for Porsche, but with only a fixed budget to play with, the German musician decided to take on a rebuild project that meant transforming a 911 S into her ultimate car

Nick Heidfeld standing behind white Porsche 959 S

Nick Heidfeld’s glorious and rare Porsche 959 S restoration

This Porsche 959 S is one of only 29 ever made. Giving it the new lease of life it deserved, Porsche Classic jumped onboard to restore the gamechanging car back to factory condition

Interior of car, woman driving Porsche 911 cabriolet on road

The history of Porsche two-door sportscars

From the 356, the first-ever Porsche, to the latest 911, every two-door Porsche sportscar has been underpinned by a desire to deliver excitement and a passion for driving

Red Porsche 911 Turbo speeding around bend of racetrack

25 years of 996: 7 facts about the iconic Porsche 911 model

At the time of its release in 1997, the fifth generation of the Porsche 911 reset how the iconic sportscar looked. Today, the 996 is highly sought after. Here is its story

Dog leaning out of car window, reflected in door mirror

How to take your dog on a Porsche road trip

We asked dog-owning Porsche drivers for their top tips on how to travel with your four-legged friends on long journeys

The Porsche x Michelin guide to tyres – with Mr JWW

Porsche owner and automotive content creator Mr JWW visits Michelin’s development facility in France to discover why it’s crucial to use Porsche-recommended tyres

Power couple: Aksel Lund Svindal and the new Taycan

With its power, speed and grace, the new Porsche Taycan is an icon in the making. So who better to take it into the mountains than an alpine skiing legend?

Building a new classic: the people behind the Taycan

From the vehicle acoustics to its specially selected leather, the Taycan is a truly ground-breaking car. This is its story, by the people who made it

Eau Rouge at Spa-Francorchamps race track during a 24-hour race

7 of the greatest race track corners

The best race tracks are like great drivers – iconic, challenging and incredibly exciting. But ask a driver what makes a circuit really stand out and they’ll say its corners. We list some of the very best

Dancing on ice through an Arctic night

Drifting snow and a drifting Porsche Taycan, lit by LED light on an Arctic night. What more could you ask for? How about a three-times Le Mans winner to pilot it?

Driver stands in front of white Taycan indoors, hall behind

Beyond limits: the record-breaking Taycan

From endurance to drifting to acceleration, the Porsche Taycan has racked up performance record after record for electric vehicles in no time at all. And it hasn’t stopped yet

View of Porsche 911 (Type 996) through café window

Fitting Fuchs® wheels to a classic Porsche 911

After spending years driving Porsche sportscars in computer games, being driven around in his dad’s Boxster as a teen, and dreaming constantly about owning a 911 (type 996) like the one he saw on his walk to school, Matt Page has achieved his childhood dream, having just fitted Porsche Classic Fuchs® wheels to his very own 996.

Woman enters Porsche 996, green sunlit meadows behind her

Porsche 996 buyer’s guide

The type 996 tore up the 911 script. Bigger, quicker and more accessible than any Porsche sportscar that had gone before, some 25 years after launch, we discover why it’s now a brilliant first step into 911 ownership

Porsche under yellow umbrellas on decking next to swimming pool

The origins of the Porsche 911 Sport Classic

Porsche recognises the importance of acknowledging the past while embracing the new. Here’s how the pioneering ’60s and early ’70s design of 911 sportscars resulted in the second collector´s piece of the Heritage Design strategy, limited to 1,250 units

Close-up of man reading classic Porsche car repair manual

What is a Porsche Classic Factory Restoration?

When it comes to a restoration, no one does it quite like Porsche Classic Factory Restoration, says its manager, Uwe Makrutzki. With its team of highly qualified craftspeople, you’re in the very best of hands, he tells us

Porsche 963 LMDh racecar on start line before Goodwood Hillclimb

Porsche highlights from the 2022 Goodwood Festival of Speed

Home of the famous Goodwood Hillclimb, it’s one of the automotive events of the year as thousands of fans, a legion of incredible cars and stars of the track head to the English countryside for a weekend to remember. Porsche was there in force with some special cars

The joys of restoring a classic Porsche

As a child, Vince Perraud would worship Porsche 911 sportscars. Today, he makes a living by taking pictures of them… and is even restoring a classic Porsche in his spare time

A man and a woman lean against a Porsche racing car

How to become a racecar driver through the Porsche Track Experience

The Porsche Track Experience has brought one father and daughter closer – leading them to their own Porsche customer racing encounters. Find out how Sydney and Bruce win and lose together

Black Porsche Taycan 4S saloon, snowy mountains behind

Your questions answered: what you need to know about the Porsche Taycan

When it launched in 2019, the Taycan was the first-ever fully electric car by Porsche – a car with innovative technology throughout. Here’s what makes it so special

What is the 911 Classic Club Coupe?

The ducktail spoiler of the 911 Carrera RS 2.7. The double bubble roof of the Carrera GT. The iconic look of the 911 Sport Classic. The 911 Classic Club Coupe is an exclusive Porsche sportscar and unique collaboration

A dark green Porsche 911 (964) parked beside a field

Car photographer Richard Pardon: “I’ll never sell my Porsche 911”

Ex-Porsche Formula E official photographer Richard Pardon fulfilled a childhood dream when he bought a Porsche 911 (964)

Arena Red Porsche 993 Carrera 4S on Parisian bridge in autumn

How to buy a classic Porsche 911

Teaming up with a friend, Porsche fan Calvin Courjon became the proud owner of a stunning Porsche 993 Carrera 4S in Arena Red

First-generation Cayenne with bike rack next to stack of logs

Off-roading in a Porsche SUV: why it makes a great lifestyle car

Cyclist Sebastian Bentzin powered a winter training session when he got the chance to spend the day with a classic Cayenne. He tells us how the Porsche SUV was not just a cool way to take him to his two-wheeled adventure, but introduced him to the fun of off-roading too

Black 911 (996) GT3 on gravel, mountains behind

“My Porsche 996 GT3 has rapidly become a favourite”

When Loren Beggs was 13, he wandered past the first ever Porsche car dealership in the US. A place where road cars were displayed next to their racecar siblings. No surprise, then, that it caused him to fall head over heels for Porsche

Zinmetallic Porsche 911 SC with headlights on

How owning a classic Porsche is a lifetime obsession for one fan

Like many, Mark Koense’s love of Porsche began with a toy model as a child. He would graduate to buying the real thing – several, in fact. But none, he says, made quite as lasting an impression as a 1982 911 SC

Laurin Heinrich in racing suit in front of Porsche racecar

Meet the Porsche Supercup star using sim racing to improve his driving skills

The worlds of track racing and sim racing are increasingly merging. Just ask Laurin Heinrich. A rising star of Porsche Mobil 1 Supercup, he’s also an accomplished sim racer. In fact, virtual driving is essential to improving track skills, he says

Porsche Taycan Cross Turismo, lights on, at night on snow

Can you drive a Porsche electric car in winter?

Does cold weather affect electric car performance? To find out, we spoke to a Porsche electric vehicle engineer who explains all you need to know about how the Taycan works in winter

Man stands next to red Porsche Taycan in snowy scene

How to drive a Porsche in winter

Snow and ice are among the biggest challenges for any driver. But, says Porsche driving expert, Jukka Honkavuori, a combination of basic physics and keeping your cool goes a long way to conquering your fears and keeping you safe

Man lounging on leather sofa in stylish Porsche garage

How to give your garage a Porsche makeover

Transform your garage or favourite room and display your Porsche passion. The Soul Garage is full of essential products and it’s open for business now

Taycan Cross Turismo and man in silhouette against dark sky

Hunting for the Northern Lights in an electric Porsche

Photographer Marcus Valeur sets out to find the perfect Northern Lights picture on a road trip through Norway in a Taycan Cross Turismo

Silver Porsche Taycan Cross Turismo at beach with paragliders

Six reasons why the Taycan Cross Turismo rewrites the EV rule book

The new all-electric Cross Turismo builds on the success of the Taycan saloon with a striking, sporty profile, increased ride height and increased load space. A car designed with your active lifestyle in mind

Woman leaning on 911 Turbo, ocean and lifeguard post behind

“It’s not just a drive, it’s an experience”

For International Women’s Day, five Porsche drivers tell us about their love of driving, their passion for their cars and what owning a Porsche means to them

Man outside Porsche Delivery Centre with grey 911 Carrera GTS

Delivering a 911 sports car the special way

When Californian Yoon Lee collected his new 911 from Porsche’s Leipzig factory, he set out on an unforgettable adventure

Racing driver André Lotterer behind the wheel of a Porsche Taycan Cross Turismo

What’s the Taycan Cross Turismo like to drive?

Porsche racing driver André Lotterer takes the new Taycan Cross Turismo on a roadtrip into the hills above Monaco to find out what it’s like to drive

Person looking at Porsche configurator on Apple MacBook screen

How to configure a new Porsche Taycan

Which colour? What wheels are going to look best? And does that contrasting seat insert look good? Deciding what your new Porsche looks like is fun, but there are big decisions to make when doing so. Fortunately, we have people who can put your mind at ease

Side view of blue first-generation Porsche Cayenne with body decals

Why the first-generation Porsche Cayenne is a true gamechanger

The first-generation Cayenne is reshaping our vision of a classic Porsche. Learn how it rewrote the rule books and the ways in which Porsche Classic is now helping owners individualise this groundbreaking SUV

White 1983 911 being tucked under a Porsche car cover

How to protect a classic Porsche in winter

On a scenic autumn drive from Milan to Lake Como, furniture and interior designer, Tommaso Spinzi, explains the joy of owning a classic Porsche 911 and shares his tips on laying it down for the winter

Porsche 356 pulling into garage next to stack of tyres

Porsche passion: talking restorations and classic cars with expert Tom Gädtke

Marking the launch of the latest Porsche Classic catalogue, ORIGINALE 07, Tom Gädtke lifts his garage door to talk vehicle restoration and the joy of cherishing tangible objects

Man leans against bright yellow classic Porsche 911 RSR

What’s it like to live with a classic Porsche?

A classic Porsche inspires devotion like little else. Just ask Frank Cassidy. His company provides a location for Porsche restorers, enthusiasts and events, attracting fans from the UK and beyond. He explains why owning one is such a rewarding experience

Rear half of Carrera GT peeking out from behind buildings

The Porsche Carrera GT: a classic sports car, inspired by Le Mans

Timeless qualities and cutting-edge technology make this carbon-fibre, mid-engined super car a true gamechanger

Woman sits in green Porsche 911 with palm trees behind

How I fell in love with a classic 911

For Lara, aka @thatporschegirl, a classic Porsche means many things. She tells us how she keeps hers fit for the road and why owning one is changing perceptions about Porsche drivers

Porsche 911 GT3 with Touring Package from side rear

Explore the 911 GT3 with Touring Package: the ultimate Porsche sports car

There are few cars that combine muscular grace with powerful, sports car dynamics quite like the new Porsche 911 GT3 with Touring Package. We lift the lid on its unique combination of subtle styling and astounding performance

André Lotterer in TAG Heuer Porsche Formula E car

Green means go: a beginner’s guide to Formula E

With its fast and furious new season now underway, here’s six things you need to know about the ground-breaking, all-electric motorsport series

View of twisting Transfăgărășan highway from above with Porsche 911

A 911 road trip to one of the world’s great driving experiences

Take one French 911 fan, called Christophe. Add one incredible road as a destination. And ensure that you get there driving across Europe in your dream car. Could there be anything better?

Man looking at mountains besides black Porsche 911 Cabriolet

Dreams come true: how to hire a Porsche

Today, following your dreams is a true luxury experience. Like hiring a 911 or Taycan for a day – or more – perhaps. Porsche Drive Rental helps you achieve that… and it couldn’t be simpler

Burgundy Red Porsche 912 (F model) by water

Buying a classic Porsche: the 912 that found me

There’s something about growing up with a Porsche in your family that forges an unbreakable link. For one classic Porsche 912 owner, it even had the power to be part of the healing process after a serious family illness

Rusted, old-timer Porsche 718 replica in silver

Old love never rusts: an everlasting classic Porsche story

Sometimes, things we thought we’d lost can have a funny way of finding their way back to us. Just ask 911 owner Matthew Kanniah, who found that a blast from the past became quite the Porsche reunion

Porsche 911 Carrera GTS in Carmine Red rear view

Porsche guide: how to film a car with a drone

When you need to film a powerful Porsche sports car and track its every move, there’s only one option open to you – a high-speed racing drone. It also helps if you get Phil Freybott, one of the world’s best drone pilots, to fly it

E-mobility at Porsche: the sustainable Mission R racing car

With the Taycan and its involvement in Formula E, Porsche has already declared its commitment to an electrified future. Now, with the Mission R concept study, it reveals its vision for customer racing

Blue Porsche 911 991 on a rickety wooden bridge

A Route 66 road trip in a Porsche 911

Porsche 911. Route 66. Two of the most famous numbers in motoring. When Robert Layne bought his first 911, he couldn’t think of a better way to get to know it than drive the original route of this legendary road

Man driving a Porsche, close-up of hands on steering wheel

Anatomy of a GTS

With a focus on performance, design and comfort, every GTS model is an exploration in delicious detail that’s designed to entertain you

Blue Porsche 911 GT3 on track in late evening sunlight

The devil’s in the detail: the new 911 GT3

From a stunning new rear wing to a game-changing front suspension set-up, find out why the Porsche icon is now even better than ever

Porsche 911 GT3 RS at Magny-Cours with man in wheelchair

The Porsche driver proving disability doesn’t get in the way of racing experience

Being a wheelchair user doesn’t prevent Thierry Genetier, aka @spynergie, from taking the fast-track in life. In fact, it’s been the catalyst to unleashing an adrenaline-filled lifestyle

Close-up of Lars Kern Porsche test driver in helmet

Nürburgring race track: Lars Kern on the perfect lap

Lars Kern is one of the fastest people to lap the Nürburgring race track in a production car. Now the Porsche test driver has added to his growing collection with the record for fastest SUV in the new Cayenne

Porsche racing driver Jeff Zwart with collection of Porsche cars

Porsche racing experience: training for Pikes Peak

Ahead of this year’s Pikes Peak International Hill Climb, legendary racer Jeff Zwart has been sharing his racing experience with a new wave of Porsche drivers eager to be crowned King of the Mountain

Red Macan GTS on cobbled road, cloudy sunlit mountain behind

Porsche Macan GTS roadtrip: from high Alps to majestic Adriatic

On an 800km odyssey taking in epic mountain switchbacks and Baroque cities, turquoise coastal waters and imposing medieval walled old towns, in a car that’s ready for everything

How the electric Taycan slid its way to success

The full story of how a rear-wheel drive Porsche Taycan broke the world-best time for the longest recorded permanent drift for an electric vehicle

More Mobility

Design

Discover stories of iconic Porsche design. Experience design that's classic and contemporary, timeless and forward-thinking.

Classic Porsche 911 behind Porsche Pepita Edition by Vitra chairs

What is the Porsche Pepita Edition by Vitra?

Vitra for Porsche. Two brands passionate about design, craftsmanship and innovation – and now bringing a new dimension to classic designs

Close-up of Porsche Pepita fabric on car seat

The story of the famous Porsche Pepita fabric

It’s not just a celebrated Porsche design classic, it’s also one of the most famous patterns in the automotive world, with many decades of history. This is the story of the legendary Pepita fabric

The history of the Porsche logo and crest

The Porsche logo is one of the world’s most recognisable brand identities. But did you know that the striking coat of arms first adorned a Porsche in 1952? This is its story

Colour pencil design sketch of rear view of Porsche Boxster

It started with a sketch

When Grant Larson first put pen to paper on the Porsche Boxster, he couldn’t have envisaged the impact it would have. Here, he and Porsche designers past and present tell the story of a car that 25 years ago set the company on a glorious new adventure

Man in multicoloured jacket sits in front of multicoloured Porsche

How Sean Wotherspoon designed a Porsche Taycan art car

The designer on how he translated his instantly recognisable footwear design to a fully electric Porsche to create a multicoloured masterpiece – his Taycan 4 Cross Turismo art car

Porsche 911 RSR in pits at 8 Hours of Bahrain

Andy Werner’s guide to racecar livery design

Discover how one man went from designing online virtual motorsport designs for fun to becoming one of the most in-demand livery and helmet designers, including Porsche Le Mans cars and racing helmets for many well-known names

Kitesurfer on Alaskan waters, snowy mountains in background

How Duotone designed a Porsche-inspired kite

Drawing upon the iconic shape of Porsche sportscars and reflecting them in the design of a new kite, Duotone creative director, Florian Panther, explains how a dream collaboration resulted in a very special piece of kitesurfing equipment

Pastel colour-blocked electric Porsche art car inside white studio

The greatest ever Porsche art cars

From a psychedelic rock star 356 to a beautifully fragrant Taycan, we’ve gathered together the finest Porsche art cars from across the years in order to pay homage to the talented creatives that made them a tangible reality

The Porsche 911 turbo from Cyberpunk 2077

Porsche design and Cyberpunk 2077: turbo unlocked

How the Porsche 911 Turbo became the name of the game for one of the world’s most hyped releases

Artist Vexx sitting next to Porsche painted with colourful cartoons

How artist Vexx painted the Porsche Vision Gran Turismo

The exciting artist Vexx hand-painted the Porsche Vision GT live at the Gamescom gaming convention in his signature style. Now, this very special art car is available to digitally race in Gran Turismo 7

911 S 2.4 Targa and 911 Porsche Design 50th Anniversary Edition

7 Porsche Design products that stunned the world

What is Porsche Design? Explore seven of the brand's standout products – spanning custom-built watches to real estate – from half a century of design magic

Aerial image Porsche Taycan car surrounded by trees headlights on

The highest form of art

Drones are now being deployed on an ever-growing range of tasks. For Yura Borschev, they are an incredibly creative tool – one that is quite literally changing our perspective on life

Exploring the intersection between cars and art

Creative director of the new Type 7 book, Thomas Walk, believes that you’ll find the same qualities that attract you to a Porsche in beautiful art, photography and buildings

Design and light in concert

In the land of fire and ice, a colourful concert hall has found itself fast-tracked to landmark status

Building la dolce vita

Built from the ruins of an abandoned Tuscan village, the hilltop Monteverdi hotel is unique – a place where history and modernity fuse

Glittering prizes

Innovative Czech crystal manufacturer Preciosa, glass designer Rony Plesl, and Porsche share philosophies – attention to detail and creativity with passion

Six blue and red Porsche illustrations on light blue background

10 Porsche artists to watch

These skilled artists and illustrators use their passion for Porsche to create wondrous works of automotive art from the surreal to pop art, photorealistic to traditional

8 of the most iconic Porsche car colours

From Guards Red to Racing Yellow, Irish Green to Miami Blue, journey to the end of the rainbow to find out about famed Porsche exterior colours

Designer sprays racing helmet with airbrush paint

The Porsche guide to motorsport’s most iconic racing helmets

Every bit as much as racing style and personality, the helmet designs of motorsport’s top drivers become their signatures. Find out the stories behind a selection of the greatest racing helmets in history

Metal RIMOWA suitcase with Porsche badging leaning on 911

The exclusive 911-inspired suitcase by RIMOWA and Porsche

Two brands with a shared heritage, RIMOWA and Porsche have joined together on a limited-edition suitcase that reflects their commitment to technical innovation, high performance and functional yet beautiful design

Rear view of the Porsche Vision Gran Turismo concept car

How to design a Porsche concept car

You dream it. You drive it. The design minds behind the exclusive in-game Porsche explain the process of creating the CGI wonder that became a full-sized model

Artist marks reflective lines on white 964 Porsche with tape

How I created a Porsche art car

From art cars to art walls, the world is Hanna Schönwald’s canvas. Discover what inspires the industrial designer and artist to use classic cars like a Porsche 911 (964) as her mediums

CGI Porsche 996 with swan head floating on water

Porsche art: 10 trailblazing digital artists

From vibrant cars bursting with colours to the humorous and surreal, we showcase the new breed of exciting digital Porsche artists and their incredible artwork

Racetrack designer Hermann Tilke at work in his office

Hermann Tilke: how to design a racetrack

Over 40 years, Hermann Tilke has designed many of today’s great F1 circuits as well as six Porsche Experience Centre tracks. He tells us that it's about combining landscape and physics, digital tech and humancentric engineering

Olivier Rousteing x Porsche: Drive Defined

Driven by an insatiable desire to succeed, Olivier Rousteing defied the odds to climb to the top in fashion at an incredibly young age.

View of the Shanghai Tower skyscraper’s roof

Road trips in China: the Shanghai Tower signals a green future

As the country make leaps towards constructing a sustainable future, the Porsche Travel Experience takes a road trip in China to see its impressive new landmark – the Shanghai Tower

Exposed concrete building with bright, expressive modern wall art

Iconic planned city at the heart of an Indian travel experience

Chandigarh is an architectural trailblazer and ideal candidate for future Porsche Travel Experience trips. Find out more about India's ‘City Beautiful’

People gathered around a redesigned green Porsche 968

Timeless car design: L’Art de L’Automobile x Porsche

Taking inspiration from the past, informed by the world today and with a bold vision for the future, Arthur Kar presents a lesson in evocative, timeless car design with the Porsche 968 L’ART

visionary-20design-20from-20the-20new-20south-20africa

Visionary design from the new South Africa

There are few destinations that are quite as visually and culturally exciting as South Africa. It’s in the middle of forging a progressive and exciting new identity, particularly in the field of fashion design

Making waves: the boat inspired by timeless Porsche design

The definition of timeless design is one that endures, decade after decade. In the case of one Porsche model, it led one Greek boat maker to build a head-turning, sea-faring homage to the iconic 356

Ornamental Conifer: turning Porsche into art

Nico Sclater's typography adorns everything from jackets to crockery. But when it comes to incredible canvases to paint on, nothing beats the beauty of a Porsche.

More Design

Dreams

We have seen first-hand that dreamers have the power to change the world. Here are their stories, their passions, their drive. Let's celebrate their successes and inspire a new generation of dreamers. Dreamers. On.

Women sat in boot of Porsche Cayenne with kitesurfing equipment

Kitesurfer Rita Arnaus x Porsche

For kitesurfing and Porsche athlete Rita Arnaus, the sea determines where she will be every day of the year. This is the story of how she followed her dream – and why she’s become an inspiration for women in her sport

Porsche race drivers Kévin Estre, Thomas Preining and Michael Christensen

Three top Porsche Motorsport drivers on their road to success

What do you need to become a top racing driver? How do you get there? And what attracts you in the first place? A trio of Porsche race stars explain

Ballet dancer Isaac Hernández x Porsche

The Mexican ballet star is one of the world’s leading male dancers. For him, life is music, dreams in constant motion and full of colour, providing an inspiration for dreamers in his homeland and beyond

Upgrading a 911 GT3 with the Manthey Kit

Zhanna Tam has loved fast cars all her life. Today she owns a GT3 that she’s made sure gives her the very best performance on road and track

Man leans down and touches Porsche 911 model car

PTSRS – the Instagram channel inspired by Porsche Paint to Sample colours

There are thousands of different colours available when you buy a new Porsche. Find out how Will Lee interacts with them and the stories behind them

Man sits in a Porsche Panamera with door wide open

Football star Sami Khedira takes a new Porsche Panamera on a Stuttgart road trip

Join the former international footballer as he drives the new Panamera Turbo E-Hybrid around his home town to visit three locations that helped shape his career

Dua Lipa sitting on bonnet of Porsche Taycan Turbo

Discovering Porsche with Dua Lipa

The story starts here. Join chart-topping, Grammy Award-winning British singer-songwriter Dua Lipa as she visits the Porsche Experience Center in Los Angeles

Jeremy Lin leans against Riviera Blue Porsche 718 Boxster GTS

Inspired by Porsche colours: basketball star Jeremy Lin

From college basketball to the professional game, challenging stereotypes have been part of Jeremy’s sporting life. We found out why Riviera Blue is his favourite Porsche colour and how it’s been a metaphor for his dreams

Woman in lamé suit with electric Porsche Taycan art car

The colourful electric Porsche Taycan art car inspired by gaming and virtual worlds

A designer of extreme experiences, Dr Nelly Ben Hayoun-Stépanian has not only created a spectacular electric Porsche art car but worked with 3D software experts on designing an alternative universe in which to drive it

Three men posing in front of a lake and mountains

Father & son and their shared passion for Porsche and NFTs

One father and son explain how immersing themselves in the world of Porsche NFTs by minting and collecting virtual 911 cars has brought them even closer together by attending PORSCHΞ PIONΞERS CIRCLE events.

Porsche Mission X concept with Le Mans-style doors

What is the Porsche Mission X?

The Porsche Mission X hypercar aims to be the fastest road-legal vehicle around the Nürburgring Nordschleife

Hans Mezger is standing next to one of the TAG Turbo Porsche engines that he designed.

A life full of powerful dreams

Mezger's passion for Porsche was second to none. His timeless designs led to the creation of truly iconic engines for the racetrack and the streets.

A person stands with their back to us and looks from a roof over the skyline of a big city. The sun is shining in the person's face.

To the courageous minds behind big dreams

Here's to those with the courage, passion and desire to pursue their dreams, whose stories provide inspiration for those willing to dream on.

Dare to be driven by dreams

Discover the power of pursuing a dream, as we hope to inspire those passionate about turning their dreams into reality.

How to Achieve the Impossible with Richard Browning

Jeremy White joins Richard Browning to talk about achieving the impossible, working to improve the mobility of paramedics and more.

A close-up of Simona De Silvestro’s face, she looks straight into the camera.

Not even flames can stop Simona De Silvestro on her way forward

Discover how Simona's childhood dream of racing sports cars led to a career pushing electric cars to their limits on the racetrack.

We see Sophie de Oliveira's face in a close-up from the front. She looks reflective.

Sophie de Oliveira Barata's healing touch with artistic flair

Sophie turned her passion for special effects into crafting innovative, timeless designs to inspire creativity within the medical prosthetics world.

St. Vincent lies on a brightly-carpeted floor in a cozy space. She is surrounded by books and reading a novel.

Watch St. Vincent reveal the magic behind her creative process

The artist talks about how she uses music to tell stories, her admiration for those before her and how new experiences have altered her perspective.

Jacky Ickx sits in a racing car and points to something outside of the car which cannot be seen in the picture.

The man of Le Mans: Jacky Ickx

What makes a successful sports car racer? After dominating racetracks for a living, Jacky Ickx might know a thing or two.

Karla Welch casually sits on a wooden chair while she looks into the camera.

Vogue Forces of Fashion: taking the wheel

Watch the Vogue Forces of Fashion session as Janelle Okwodu sits down with stylist and entrepreneur Karla Welch to talk mentorship, reinvention and dreams.

Watch Sean Wotherspoon on why nature is his shortcut to innovation

The designer talks about his passion for nature, his desire to maintain the heritage of his subjects of innovation, and the power of self-expression.

Julien works a soldering iron intently in his workshop.

Creating Rock'n'Roll dreams

From the French countryside to touring with some of the world's biggest rockstars, Roure and his guitars have been on quite the adventure.

Barbara Sika is standing in front of a concrete wall and smiles in the camera.

Barbara Sika: A passion for telling stories through timeless designs

The Colour and Trim Designer talks about drifting through life, being open to inspiration and new experiences, and how passion leads to success.

Paul Casey is standing in front of clouds while he looks up into the sky. We see him frontal from a low angle.

Paul Casey masters high concentration and high speeds

A tale of handicaps and horsepower. How passion and perseverance can overcome setbacks and make dreams come true.

Sharmadean Reid on creating your own path

The tech founder talks about writing your own story, surrounding yourself with inspiration, and having a positive vision for the future.

Karla Welch leans against a stool with her arms crossed in a white studio.

Karla Welch: a masterclass in using style and clothes to enact change

The stylist and entrepreneur talks about learning from every experience, how collaborative spirit fuels the fashion industry, and being open to inspiration.

Leyla Piedayesh: it starts with you

The fashion designer and entrepreneur talks about jumping in at the deep end, how passion inspires her more than objectives, and learning to let go.

Hanna Lux Davis sits in a white armchair against a dark green background and smiles

Hanna Lux Davis on doing what it takes

The music video director talks about the importance of passion, influencing future generations through fashion, and helping artists to tell stories.

The artist St. Vincent sits on a stool in front of a curtain. Three stacked monitors in the foreground show the exact same curtain scene in black and white.

A platform for dreamers: The Art of Drive

Conceived in collaboration with Vogue and WIRED, The Art of Drive exists to educate and inspire the innovators of the future.

Redefining reality one paint stroke at a time

Hemal Jhaveri joins Alexa Meade to explore how different tools can not only bring a vision to life, but also expand perspectives and inspire others.

Grace Ladoja: Lessons on you

The music manager talks about celebrating little moments of success, the importance of passion in creativity and what she wants the future to hold.

Sara Nuru on moving the needle forward

The fashion model and entrepreneur talks about supporting women and selling sustainable products, living in the moment and her hopes for the future.

The Journey of the Entrepreneur with Sharmadean Reid

Greg Williams sits down with Sharmadean Reid to discuss her true passion of unlocking the potential of female entrepreneurship.

Sean Wotherspoon: determined to inspire

The designer talks about his belief that anyone can innovate, his initial experiences working for big brands, and going out to find moments of peace.

Vogue Business and Porsche event: How to reinvent through innovation

Join Vogue's Hilary Milnes and a host of industry leading speakers to discover how passion, teamwork and sustainability are integral to innovation.

Building communities of the future: healthy food for all

Gideon Lichfield sits down with Ghetto Gastro cofounder Jon Gray to discuss shedding light on the underestimated and using food as a vehicle for story.

Janeya Griffin: How to harness your own potential

Janeya talks about her passion for establishing connections, the importance of switching things up, and understanding the impact you have on the world.

Ferry Porsche is leaning against the front of a red Porsche 356 “No 1” Roadster.

How Ferry Porsche's dream started rolling

Inspired by his father’s work, Ferry Porsche built the sports car of his dreams.

Angelique Kerber: You can't control life

The sports star talks about how discipline and passion drives her, drawing strength from the hardest moments, and a desire to inspire future generations.

René Metge is standing at the finish line and celebrating with his hands in the air.

René Metge's dusty road to success

Drifting through the 1984 Paris-Dakar Rally in what's now revered as a timeless Porsche classic car, Metge defied the odds to fulfil his dream.

More Dreams

Innovation

Discover stories about Porsche innovation, a quality that has defined us ever since the beginning. A passion and drive to make better cars.

The story of the 959: the brilliant classic Porsche supercar that’s still a benchmark

The 959 was a car bursting with innovative technology that rewrote the rulebooks. A car capable of a top speed of just shy of 320km/h. In 1986. This is the tale of a bona fide legend

TAG Heuer Porsche Formula E 99X Electric cars on track

How fast do Formula E cars go?

Formula E has a growing reputation for being one of motorsport’s most entertaining series. With Porsche entering works and customer teams in the all-electric championship, find out all about its hi-tech racecars

Sport Classic Grey Porsche Taycan with PIONΞERS CIRCLE decal

Wrapping a Porsche to celebrate the PIONΞERS CIRCLE NFT community

Christian Dindorf, an ambassador for Porsche PIONΞERS CIRCLE, tells us about his specially wrapped Taycan Sport Turismo

Porsche 917/20 in Pink Pig livery at Le Mans

What is the Porsche Pink Pig?

The Pink Pig racing livery started life as a bit of an in-joke – but the car itself was a serious competitor. Today, it lives on in Le Mans-winning cars and even a kitesurf sail design

Man in roll neck jumper sat in black leather chair

My dream Porsche: with Michael Mauer, chief designer, Porsche

With the Porsche Car Configurator, you can personalise a Porsche to your desired specifications. Michael Mauer, Vice President Style Porsche, inspires you with his perfect Taycan build

Porsche eBike leaning against brick wall next to Porsche Taycan

Does Porsche make bikes?

We answer the important questions about the Porsche eBike range – including what colours you can choose, how far can you cycle using the battery and how to look after them

Porsche facing three roads, each leading to a different digital world

How to buy a Porsche NFT

The journey begins. Join Porsche as it enters into the world of Web3. Taking dreams to the next level, the bold project that’s dedicated to co-creation and community will blend together physical and digital worlds

Everything you ever wanted to know about the Porsche 944

With its pop-up headlights, exciting curves and hatchback design, the 944 made headlines in the 1980s and is now a highly attractive entry into classic Porsche ownership

Hip rooftop bar decorated with garlands of white lightbulbs

High-tech and high life: Tel Aviv

In smart mobility and cyber security, Israel is one of the countries leading the charge. And, in Tel Aviv, you’ll find a gregarious city that combines it with having plenty of fun

Porsche 911 Dakar driving across rugged terrain

8 legendary off-road and 4x4 Porsche cars

When asked to name an off-road Porsche, most people will say the Cayenne – but the company has experience making 4x4 vehicles for decades. Here’s eight standouts from 75 years of Porsche in 2023

Orange Porsche, black grill peeling off onto floor

How to create a Porsche NFT

Blending together physical and virtual worlds, the Porsche Web3 journey began with an innovative NFT collection dedicated to co-creation and community. Meet the masterminds behind this groundbreaking project

Close-up of gold Porsche 911 numbers on car dashboard

The most iconic Porsche numbers

From the launch of is first-ever sportscar in 1948, numbers have been important to Porsche. From landmark years to the names of models, record-breaking lap times and more, here are some of the most notable ones

Two men in vintage Porsche hybrid car and Cayenne S Hybrid

Gamechanger: how Ferdinand Porsche designed the first-ever hybrid car

Hybrid and all-electric cars may feel like a thoroughly modern mobility solution, but the man who founded Porsche was designing battery-powered cars at the turn of the 20th Century

Porsche Cayenne with Android Auto in central touchscreen display

What is Android Auto and can you get it in a Porsche?

Android Auto enables you to access all the functions of a compatible smartphone via your Porsche infotainment display, helping you to stay safe and connected on every journey

A brief history of the Porsche 911

It’s a big year for the 911 – in 2023, it’s 60 years old. Dive into our guide on a sportscar that continues to define pure driving enjoyment

Dashboard of Porsche Cayenne with Apple CarPlay on centre display

What is Apple CarPlay and can you get it in a Porsche?

No matter where you are, Apple CarPlay allows you to access your iPhone applications through your Porsche touchscreen, making it easier and safer to stay connected when you’re on the road

Man standing in front of a vintage yellow Porsche 911

My perfect Porsche: creating the ultimate 911 Turbo S

The creative chief behind the cult Instagram channel talks through his dream car build using the Porsche Car Configurator

View of line of Porsche 911 sportscars and rear wings

The greatest Porsche spoilers and rear wings

Spoiler alert: Porsche rear wings add much more than just drama – their many innovative designs have helped to boost the performance of Porsche cars on both road and track. Discover some of the all-time greats

Porsche 911 Classic Club Coupe in dark, industrial warehouse

Creating custom Porsche cars with the Sonderwunsch (special request) programme

You dream it. They build it. The Porsche Sonderwunsch (special request) arm of the Porsche Exclusive Manufaktur and Porsche Classic departments take personalisation to the highest level. Almost anything is possible when it comes to creating a custom Porsche

Rear three-quarters view of Porsche 918 on a racetrack

How much is a Porsche 918 Spyder?

Porsche has made many outstanding sportscars – but few, if any, can match, this hybrid-powered supercar. With its lightweight construction, innovative power unit and mind-blowing performance, it left the world reaching for superlatives. We explore its history and legacy

The most significant Porsche RS cars

Just two letters, but so much meaning. Let’s take a look at the most significant RS cars Porsche has ever produced

White with red Porsche 911 Carrera RS 2.7 with ducktail

What is the Porsche 911 ducktail?

Fifty years ago, a new, lightweight 911 with a unique aerodynamic rear wing was unleashed. It was a decision that would determine how many of the fastest Porsche sportscars would look to this day. This is the story of the Porsche 911 ducktail

The Porsche 917 – the greatest racing car of all time?

From securing Porsche its debut Le Mans win to incredible speed records and North American victories, this is the story of the 917. One that conquered the world, made history and been an inspiration for Porsche motorsport ever since – including today’s Porsche 963 race car

Orange classic Porsche on Swiss Alpine road, mountains in background

Planning a road trip: what is ROADS by Porsche?

ROADS is a free app that’s home to the ultimate online community for those that love road trips. Unite with other passionate drivers as you uncover – and drive – the finest scenic routes in the world

1967 Porsche 911 S 2.0 Coupe beside aeroplane

What are Porsche Fuchs wheels?

In 1965, a brand-new wheel was presented for the 911 S, the sportiest version of the soon-to-be iconic car. The five-spoke design would eventually achieve legendary status of its own – and to this day remains one of the go-to wheels for classic Porsche 911 owners everywhere

Porsche 911 Carrera 3.2 4x4 Paris Dakar (953) on course

The story of how a Porsche 911 won the 1984 Paris-Dakar rally

For its new 911 Dakar, Porsche was inspired by a car that nearly four decades ago shocked motorsport by winning the world’s greatest long-distance off-road event. We pay tribute to a truly remarkable vehicle

Red, white and black Porsche 963 racecar driving Goodwood Hillclimb

What is the Porsche 963 racecar?

The Porsche 963 is what racecars dream to be when they grow up. Making its race debut at the 24 Hours of Daytona, the 2023 motorsport season welcomes a new star of the track

Restored Porsche 911 S 2.4 Targa parked outside modern house

How Porsche Classic restored a 50-year-old 911 Targa

Signed by F.A. Porsche, finished in his preferred colour of black, and two years in the making, this unique restoration project pays homage to the 50th anniversary of Porsche Design

Porsche 956 speeding along racetrack, background blurred

How the Porsche 956 became an endurance racing legend

From Nürburgring records to Le Mans victory, the 956 dominated the racing world for more than a decade. This is the story of how engineering innovation way ahead of its time helped create one of the world’s most successful racing cars

Grand Prix White and Green Porsche 911 Carrera RS 2.7

The remarkable story of the Porsche 911 Carrera RS 2.7

The ducktail spoiler. Those iconic wide wheel arches. The debut of the Carrera nameplate. Germany’s fastest production car. Fifty years ago, a genre-defining Porsche legend was born in the shape of the Carrera RS 2.7

Off-road Porsche 911 driving along rocky terrain, snow-capped volcano behind

Meet the off-road Porsche 911 that climbed the world’s highest volcano

Learning by exploring – at high altitude. Driving a Porsche 911 converted for extreme off-road use to its limits, this is the story of how one intrepid crew reached new heights for a car, with endurance racer and adventurer Romain Dumas as their expedition leader

Woman looks at computer showing Porsche Car Configurator

My perfect Porsche: an elegant 911 GT3 Touring

When it comes to colour and materials, Daniela Milošević spends her days devising what the Porsche cars of the future will look like. Here's what happened when she configured her dream Porsche

7 things you might not know about the Porsche Cayenne

Two decades ago, Porsche stunned the world with its first-ever SUV. Let’s look back at the fascinating stories behind this gamechanging car

Woman with classic Porsche 911 Targa in a workshop

What is the best engine oil for my classic Porsche?

Prevention is always better than a cure – and that’s certainly true when it comes to looking after your engine. Choose the right engine oil for your classic Porsche car and it’ll help prolong its lifespan for more happy motoring

From capital of art to capital of Artificial Intelligence

Amsterdam, the city of bikes, boats and laid-back bars, is blooming. Here’s how an open-minded, pioneering spirit has led to it becoming a leading light in the development of AI

Boston: aiming for the neutral zone

Lower air pollution, safer streets, higher productivity. The US city of Boston is aiming to achieve all of these by 2050 with the help of electric vehicles

Building a new future that’s out of this world

With a mission to the moon on the near horizon, we look at how rapid advancements in 3D printing is helping change the course of history both today and beyond

Porsche 911 with rust-like patina on its bodywork

Porsche unveils Patina Paint To Sample

Patina – the way a vehicle’s paintwork ages – is huge in classic car circles. Now, a hi-tech Porsche innovation means that new car owners can achieve it too

Side view of Porsche 911 GT3 RS on starting grid

Your questions answered: 8 things you need to know about the new Porsche 911 GT3 RS

Lighter than before and featuring increased downforce, the performance of the new 911 GT3 RS has been raised to levels that make it an aerodynamic wonder

Side view of yellow Porsche with sun hitting off windscreen

How I found my air-cooled classic Porsche 911

Stuck in traffic one day, Sydney-based creative director, Thomas Walk, spotted the tell-tale shape of his favourite car. It set in motion a chain of events that involved restoring a beautiful classic 911, embarking on a special road trip, and proposing to his partner

Rear view of Porsche 718 Cayman GT4 RS driving in a tunnel

Your questions answered: 7 things you need to know about the Porsche 718 Cayman GT4 RS

This is the 718 Cayman GT4 RS – the fastest street-legal Cayman that Porsche has ever produced. Let’s dive into the details of this spectacular sportscar

2022 24 Hours of Le Mans Porsche 911 RSR racecar

The Le Mans-winning Porsche RSR: 12 things you need to know

The Porsche 911 RSR racecar has just grabbed a stunning victory in its last-ever outing in the GTE-Pro class category at the 24 Hours of Le Mans. Nearly 50 years after the debut of the first ever Porsche RSR racecar, we pay tribute to the RSR with a dozen roaring facts

Blue Porsche Vision GT concept car on the streets

Five Porsche concept cars you might not have heard of

The new Porsche Vision GT is, perhaps, one of the brand’s best-known concept cars, but here are five you might not be so familiar with

Two assembly workers work on a Taycan a Porsche Zuffenhausen

Where are Porsche cars made?

From Zuffenhausen to Malaysia, we dive into the wide world of Porsche to find out which production car is made where, taking in plenty of automotive history along the way

A man ordering parts from the Porsche ORIGINALE catalogue

Why genuine classic car parts from Porsche matter: an expert’s guide

Care for your classic Porsche? This is why it’s important you use genuine parts

Red and white Porsche prototype racecar on track

A peek into the future Porsche racing experience

Mission R is a new, all-electric concept racecar. But what mission is it trying to accomplish? In this case, the clue is in the name. ‘R’ is for racing. And the Mission R is here to set out Porsche’s vision for the future of customer motorsport

Colour samples lined up at Porsche Exclusive Manufaktur’s paint shop

A Porsche innovation powered by your imagination

With Paint To Sample, personalising how your car looks reaches new heights. We find out how Porsche achieves the colour of your dreams

The hi-tech city with lofty ambitions

Right now, Tel Aviv is one of the most exciting cities on earth. Here, start-up scouts and Porsche are seeking the people and ideas driving our mobility of the future

En route to the new reality

We head to the spiritual home of Augmented and Virtual Reality in California’s Silicon Valley, drinking in the beauty of Highway 1 on the way

More Innovation

Culture

Discover stories about Porsche inspiration. Of how we help inspire, and are inspired by, a passion for art and design, music and cuisine, fashion and contemporary luxury.

Smiling woman posing with purple Taycan Turbo GT in driveway

A day in the new Porsche Taycan Turbo GT

Passionate car lover Liv went from car posters on her bedroom wall to a successful career as an automotive content creator. She tells us her story – and how driving a Porsche makes her feel

Porsche 911 Turbo S at Bad Boys premiere, Hollywood

The Porsche 911 in Bad Boys: Ride or Die

With the Bad Boys: Ride or Die movie being released, discover more about the Porsche 911 that's appearing in theatres near you

Porsche Taycan script nameplate on rear of car

How to pronounce Taycan

Tai-ken? Tie-kahn? Or maybe it’s something else entirely? With this handy guide, you can learn how to say Taycan the Porsche way

Man standing with camera and mic attachment

How to make a YouTube car video: by Benjamin Ortega

From equipment to editing, learn how to make your car videos stand out with help from a top car film-maker and vlogger

Iron Dames with pink 911 RSR at night on track

Who are the all-female Iron Dames motor racing team?

Since forming in 2018, the Iron Dames racing team has been tearing up the track in their Porsche racecars, winning races and changing the perception of women in motorsport

Porsche 908/01 K Coupé at the Luftgekühlt show

Top Porsche events not to miss in 2024

From adrenaline-fueled racing to vibrant festivals, there’s a Porsche event for everyone to look forward to this year

Collage of some top Porsche social media moments of 2023

The top Porsche social moments of 2023

Our creative community captures the essence of Porsche via beautiful, awe-inspiring cars and breathtaking landscapes

Technicians work on Porsche 718 W-RS Spyder at Porsche Museum

911 road trip: Willem Verbeeck tours the Porsche Museum and factory

Join the photographer as he gets up close and personal with cars classic and new before heading out on a memorable 911 road trip

Porsche gifts including socks, mug, car keys and Porsche Christmas jumper

The best Christmas gifts for Porsche lovers in 2023

The holiday season is approaching quicker than a Taycan Turbo S in Launch Mode. From gaming chairs to sweaters, our ultimate gift guide has the perfect gift for Porsche fans, young and old

Woman standing next to a red classic Porsche 911

Caring for a classic Porsche car

Meet Stacey Chandler, a technical trainer teaching the next generation of Porsche Classic technicians, who tells us about ORIGINALE magazine and her tips to keep a Porsche in top condition

People and Porsche cars outside F.A.T. Mankei, Grossglockner Pass, Austria

What is F.A.T. Mankei?

Over 2200m up Austria’s highest mountain is an all-new version of a venue that’s been serving motorists driving up one of the world’s great roads for years

Community of Porsche: what does Porsche mean to you?

We asked some members of our community from around the globe what Porsche means to them as it celebrates 75 years of Porsche sportscars

Mirage and Optimus Prime in Transformers: Rise of the Beasts

What Porsche is in the Transformers: Rise of the Beasts movie?

Transformers: Rise of the Beasts, the latest in the Transformers franchise, features the Autobot Mirage – a 911 Carrera RS 3.8 (type 964). Here’s how a classic Porsche sportscar was turned into a movie star

Close-up of rear of black Porsche Taycan 4S

How to pronounce Porsche

One syllable or two? Check out our guide on how to precisely say the Porsche name, and soon you will be pronouncing it like a seasoned pro

Six Porsche models in front of skyscraper skyline by day

The complete A-Z guide to Porsche terminology

Why go from A to B when you can explore Porsche from A to Z – or should we say air-cooled to Zuffenhausen? Brush up on your Porsche facts with our alphabetical rundown

991 GTS RS and Cayman GT4 Clubsport in motion on virtual racetrack

The complete list of Porsche cars in Gran Turismo 7

Which Porsche cars can you drive in the new edition of Gran Turismo? Here’s a comprehensive checklist to get you off the starting grid and on your way to unlocking iconic vehicles

YouTuber Mr JWW’s stunning Porsche 911 collection

He’s famous for his popular YouTube cars channel, but Mr JWW – aka James Walker – is a serial supercar buyer, too. And there’s one model that’s particularly special to him – the 911 GT3

Man lies on floor besides Porsche Cayman GT4 RS

Fast cars, epic roads: how to be a YouTuber by Cars With Luke

His immersive driving videos, especially of his 911 GT3 and 718 Cayman GT4, attract hundreds of thousands of views. So, who better to tell us about the best places to enjoy the thrills of driving and what it takes to be an automotive YouTuber than Cars With Luke?

Porsche 917 in Salzburg livery on rooftop in Santorini, Greece

Car photography – 10 Porsche photographers to inspire you

From muted tones and a stripped back approach, to striking images created through editing software and extreme lighting, meet the car photographers who use Porsche as their muse

Porsche GT2 RS speeding past crowds at Goodwood track

Porsche events in 2023: what to look forward to

Get ready for another fun, adrenaline-fuelled Porsche year. Here’s the key Porsche events, anniversaries, festivals and moments to get excited about over the next 12 months

Chris Labrooy sculpture of yellow racing driver and Porsche 911

The inspiration behind the Porsche art: why Chris Labrooy dreams big

Fresh from creating his stunning Dream Big. installation during Miami Art Week, the leading digital artist explains how he brought his virtual designs to life, his appreciation for Porsche cars and how he sees NFTs as a gateway to great new art

Porsche cars lined up at event, Dubai evening skyline behind

Porsche in 2022: end of year review

From Sean Wotherspoon’s Taycan Cross Turismo art car to gatherings of beautiful classic Porsche vehicles, an IPO to breaking lots of records, we’ve rounded up all the action from a brilliant year in one exciting fun film

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The top Porsche social moments of 2022

Where can you see superheroes chowing down on burgers, scintillating Porsche cars and unforgettable locations? You’ll find them all here in this selection of some of the best Porsche moments from our community and featured on the Porsche Instagram channel

Red Porsche 911 Speedster in Forza Horizon 5 game

Forza Horizon 5: the complete list of Porsche cars

Race through Mexico in a spectacular range of Porsche cars. This is the complete list of cars available in Forza Horizon 5

Red baby Porsche 911 next to teddy dressed as a racing driver

10 great Christmas gifts for car lovers

From eBikes to skis, sweaters to soundbars, discover the latest Porsche tech, fashion and accessories. The perfect present inspiration for the Porsche lover in your life – even if that person is you!

Line-up of Porsche model cars on display

Is this the world’s best Porsche model car collection?

Kiwi Zhou, a PR manager at Porsche China, has gathered together one of the biggest stock of model Porsche cars you’ll ever see. He tells us how he got started – and how you can start your own

Digitally ehanced image of Porsche 904 on rainy racetrack

How to edit your Porsche car photography

A top automotive digital creator shows us how, with a little time and effort, you can take a standard car photo and edit it into something special

Sneaker culture meets the cult of the 911 Turbo

With the launch of this year’s new 911 Turbo, Type 992, Porsche Cars North America reached out to potential future owners – and sneaker fans – in an innovative way

Analogue never dies

To Johannes Huwe, ‘throwaway’ culture is nonsensical and obscene. From classic cars to cameras to clothing, he celebrates the enduring attraction and practicality of time-honoured craftsmanship

Capturing timeless minimalism

One man’s passion for photography and affection for Porsche has led to a labour of love becoming a beautiful, elegant celebration of the 911 in print

A passion for Porsche

Holidays spent in the family 911 ignited Catharina Allaert’s love for Porsche. It’s one that endures

“I just want to have fun”

When you undertake Classic cars training at the Porsche Track Experience, you’ll encounter extraordinary vehicles and passionate owners

Pushing boundaries. Breaking glass ceilings

For film stunt driver Sera Trimble there are neither limits nor limitations, just a mighty inner drive – something she shares with the timeless 911

Porsche 911 Sally Special and Cars’ Sally Carrera at night

Porsche x Pixar: meet the real-life Sally Carrera

Inspired by the fun-loving Porsche from the Cars animated film franchise, a unique and fun 911 has been brought to fruition by the movie’s creative design team and the experts at Porsche Exclusive Manufaktur and Style Porsche to help raise funds for charity

Man looking out of car window, woman leaning against car

Why a road trip in a Porsche electric car is the perfect test for new music

The car test is the ideal way to gauge how music really sounds. Singer-songwriter Ashe and mix magician Manny Marroquin head off on a Taycan road trip to do just that

7 of the best Porsche books you can buy

Whether you are a lover of Porsche history, enjoy hearing stories about how the cars were developed and made or just want to look at beautifully-shot Porsche cars – often in extraordinary locations – there’s a Porsche book for you here

Realising a childhood dream. The photographer with a passion for Porsche and TAG Heuer

Exploring the interplay between cars and watches – a classic combination

Emma Raducanu in locker room in front of white Porsche 911 GT3

Emma Raducanu’s passion for Porsche

A superlative ace, on the court and off it, Emma Raducanu wrote tennis history at the US Open when she became the first ever qualifier to win a Grand Slam tournament. Now she brings that incredible drive to Porsche as brand ambassador

Porsche 356, headlights on, driving up underground car park ramp

The world’s most spectacular garages for Porsche cars

These dream homes have something that little bit extra. Not only have they designed their garage as a feature in itself, but they also have a Porsche to put into them. Here are five homes for sportscars that make a real statement

Sunset view of Porsche models next to the sea

What do Porsche model names mean?

From miniature crocs to epic South American races – as well as more down-to-earth reasons – discover the stories behind the names given to each of the current Porsche models

Person in racesuit throws popcorn, Porsche Vision Gran Turismo behind

Bringing the Porsche Vision Gran Turismo to life

A unique concept car like the Porsche Vision Gran Turismo deserves a visionary storyteller to tell its tale. Photographer Teresa Freitas explains how she used a real-life car model and colourful, cinematic approach to fire our imaginations

Man leans on electric Porsche Taycan parked on sandy ground

Porsche Taycan long-term review: what I’ve learned living with an electric Porsche

Swapping his tattoo gun for the driving seat of a Taycan, Dr. Woo talks Porsche, LA and artistic dedication

Multiple Taycan cars in front of brightly coloured containers

A 3,000km journey towards an electric car future

For photographer Tomek Makolski, the future’s bright – Frozen Berry bright – when it comes to envisioning a purely Taycan world

Man entering green 718 Boxster GTS 4.0, pine trees behind

Porsche heritage: the story of the iconic 718

718 is more than a number. It stands for winning, excellence and performance. And the name of a game-changing race car that’s inspired two acclaimed modern Porsche sports cars. This is its story

Woman in hijab sat in light aircraft, lifting its canopy

Bridging the Gulf

From Saudi Arabia to the United Arab Emirates and Kuwait, Porsche discovers the female leaders and entrepreneurs breaking down barriers and giving thrilling inspiration to women across the region

Porsche guide: everything you need to know about the Porsche Vision Gran Turismo

A guide to the new Porsche Vision Gran Turismo concept car

Bearded man in red hat looks out towards light

Festival of colour: the vivid Porsche race car art of Jake Yorath

Manufacturers like Porsche, race series, racing teams and global brands flock to this British automotive artist for his inspiring artwork that’s dynamic and instantly recognisable

Person whittling stick in the snow with a puukko knife

The simple tool and cultural icon that’s part of a Finnish Arctic experience

The puukko knife has been a fundamental tool for life in the Arctic for thousands of years. Today, it’s even more than that – it’s a symbol of Finnish pride

Twice as nice: the tale of two classic Porsche 911 sports cars

When Markus, a long-time Porsche owner from Mannheim, Germany wanted to treat himself to a birthday present, he began hunting for a classic 911 from the year of his birth. And then he wanted another…

David Gandy peers through open window into car

A model example: David Gandy’s lifelong love of classic cars

He is one of the world’s most recognisable models. But David Gandy also has a love for cars that can be traced back to his early childhood

Man in white T-shirt leans against Porsche 964 Carrera

For the love of the 911: a passion ignited

The connection between a father and son is always special. But to Philipp M Hohenthanner, that bond went beyond that. He tells us how his dad’s love of Porsche has led Philipp to a life that celebrates the magic of the 911

Sustainability at Porsche: tackling the climate issue head on

Porsche and South Pole are improving lives and the environment through people-first sustainability projects that strike at the heart of the problem

Man with camera shoots Porsche as it exits a bend

How to photograph a Porsche

Whether it’s to post on Instagram, share with friends or as a hobby, photographing cars is a popular pastime. But it’s never as easy as it looks. Porsche photographer Sebastian Kubatz shares his valuable tips to get the most out of your car shots

Hans Herrmann drives his Porsche 550 Spyder at Carrera Panamericana

The wild event that shaped Porsche and TAG Heuer’s racing experience

As the two luxury brands launch a new watch together, we find out how a notorious Mexican road race inspired them both

Earth Day 2021: seven ways Porsche is leading the sustainability charge

As we look to the future, Porsche has ambitious plans that are already in motion

LEGO Porsche 911 Targa rear three-quarters view

LEGO and Porsche: the art of selling desire

The 1960s to 1980s were a golden age for print advertising – including Porsche. With LEGO recreating a number of standout Porsche ads from yesteryear for its new LEGO 911 model, we shine a light on their original incarnations

Black and white shot of Benji B sat in studio

Benji B: the sound of style

As musical director for Louis Vuitton Men, Benji B knows all about luxury and the joy of detail. The forward-thinking DJ and producer takes a Taycan onto the streets of London and discusses his creative vision

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