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Porsche AG Press releases
Porsche further expands online vehicle sales
94 per cent of global dealers with digital marketplace
. Yet another e-commerce milestone for
At the same time, demand from customers is increasing. In the last year, around 5,800
In Europe, online vehicle sales have been available in all major markets since 2021. Strategic considerations also play a role in the decision to launch in new markets. In the Netherlands, the customer base is for example particularly internet-savvy. Norway, meanwhile, is one of the strongly growing markets in Europe, especially since the introduction of the fully electric
"We continue to develop our online vehicle sales with a clear customer focus,” says Jacqueline Smith-Dubendorfer, Vice President Smart Mobility & Digital Sales. "Our customers can give us feedback directly on the digital marketplace. Furthermore, we are getting a broader picture of the preferences. Within three months, we have collected more than 4,000 customer opinions and are systematically using them to further improve our services."
Omnichannel strategy by the sports car manufacturer
The commitment to e-commerce is part of the company's omnichannel strategy, according to which customers should be able to move seamlessly between the digital marketplace and physical retail sites. "Our goal is to make
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