We, Dr. Ing. h.c. F. Porsche AG (hereinafter "we" or "Porsche AG"), appreciate your interest in our products and services. We take the protection of your personal data very seriously. Your personal data is processed exclusively within the framework of the statutory provisions of data protection law, in particular the General Data Protection Regulation (hereinafter "GDPR"). With this data protection declaration, we inform you about the processing of your personal data and about your rights as a data subject in the context of the initiation, implementation and evaluation of surveys in the area of customer satisfaction and market research (hereinafter "studies"). The studies are conducted in various formats, in particular within the framework of questionnaires, workshops and interviews, depending on the study online or offline. The details on the implementation of the specific study can be found in the accompanying information. For information on the processing of personal data in other areas, in particular regarding the website or other online offering through which a study may be conducted, please refer to the respective specific privacy policy.
Responsible for data processing within the meaning of the data protection laws is:
Lifestyle Motors Ltd.
Corner Bhagoutie Trace & Churchill Roosevelt Highway
111 San Juan Trinidad
Trinidad and Tobago
Tel: +1 868-674-1000
E-mail: info@lifestylemotors.com
If you have any questions or suggestions regarding data protection, please do not hesitate to contact us. You can reach our data protection officer as follows:
Lifestyle Motors Ltd.
Corner Bhagoutie Trace & Churchill Roosevelt Highway
111 San Juan Trinidad
Trinidad and Tobago
Tel: +1 868-674-1000
E-mail: info@lifestylemotors.com
Depending on the study, we may be jointly responsible with other Group companies of Porsche AG or cooperation partners. The individual studies and responsibilities are described in detail in the following sections. You can find out how the study is conducted in the information accompanying the respective study (e.g. the invitation e-mail). In such cases, we determine the purposes and means of processing personal data in relation to the joint processes together with the respective group company or cooperation partner. We have then stipulated in an agreement on joint responsibility pursuant to Article 26 of the GDPR how the respective tasks and responsibilities for the processing of personal data are structured and who fulfils which obligations under data protection law. In particular, we have determined how an appropriate level of security and your data protection rights can be ensured, how we can jointly fulfil data protection information obligations and how we can monitor potential data protection incidents. This also includes ensuring that we can fulfil our reporting and notification obligations. Porsche AG is available to you as a central point of contact. However, you can also assert your rights in relation to the processing operations under joint responsibility against the other joint controllers. Insofar as you contact us, we will coordinate within the meaning of the agreement referred to in Article 26 of the GDPR in order to respond to your request and ensure your data subject rights.
The subject of data protection is the protection of personal data. This is all information that relates to an identified or identifiable natural person (so-called data subject). This includes details such as name, postal address, e-mail address or telephone number, but also other information about your person that arises while conducting the studies. Depending on the study, this may include information in the following areas:
Information about you and your circumstances, including your contact details if applicable;
Information about your preferences, experiences, personal opinions and assessments;
Information about your or used vehicles (including the vehicle identification number (VIN)) and other products.
The specific data to be processed will be determined while conducting the study and, if necessary, from the corre-sponding accompanying information.
Below you will find an overview of the purposes and legal basis of data processing. We process personal data in any case in accordance with the legal requirements, even if in individual cases a different legal basis should be relevant than stated below. The provision of personal data by you is always voluntary. If, in exceptional cases, you are obliged to provide personal data in certain areas, we will inform you of this and of the possible consequences of not providing it.
The processing of your personal data for the purpose of preparing and inviting you to studies is based on your consent to individual customer and prospect care on the basis of Article 6(1)(a) GDPR. You can find the controller for the invitation to the respective study in the invitation letter.
We process your personal data if this is necessary for the implementation and evaluation of a study. This also includes the further processing of the results. The data processing is based on Article 6(1)(f) GDPR. The processing serves to protect legitimate interests and is carried out to generate insights into individual customer satisfaction or general preferences and ideas of (potential) customers. In this sense, the processing of your personal data is generally carried out to protect the following interests:
New and further development of products, services and care services;
Improving product quality, eliminating errors and faults by analyzing customer feedback.
In this respect, please refer to the following descriptions of the individual studies and, if applicable, supplementary accompanying information beyond this data protection declaration.
Participation in our studies is voluntary. As a rule, these are conducted online. We conduct the studies under joint responsibility with the:
Importer Trinidad and Tobago
Corner Bhagoutie Trace & Churchill Roosevelt Highway
111 San Juan Trinidad
Lifestyle Motors Ltd.
Tel: +1 868-674-1000
E-mail: info@lifestylemotors.com
When you participate in our online studies, personal data is processed, such as an individual ID, in order to send you an individualized participation link, to determine the status of your processing (completed/not completed), and, if necessary, to remind you again via e-mail if you do not complete the study. We process this data on the basis of Article 6(1)(f) GDPR. This is done in the interest of enabling the use of the survey website, ensuring its technical functionality on a permanent basis and making participation convenient, including reminding you of surveys that have not been completed. When you call up the online survey, this data is automatically processed. Without this provision, you will not be able to use our online survey.
The survey data collected from you in the context of our studies is generally stored in pseudonymized form, for example, by storing the characteristics of your vehicle such as the vehicle identification number (VIN). If you provide further personal data, such as your name, address and contact details, as part of the survey, we will store these together with your survey data. If you also give separate consent to further processing, such as subsequent contact, you can find the purposes of further processing of your personal data in the respective declaration of consent.
In case you did not give consent to be contacted by Porsche on a previous occasion, in some of our studies we might ask you for separate consent to provide further personal data or contact details so that we can invite you to follow-up surveys if necessary.
Participation in our studies via interviews is voluntary. These can be conducted online or in person.
When you participate in our online interviews, personal data is processed, such as an individual ID, in order to send you an individualized participation link. Some functions of our online interviews require authorization to access your end device (e.g. access to your microphone or camera). The granting of authorization is voluntary. The authorizations remain active as long as you have not reset them in your end device by deactivating the respective setting. We process this data on the basis of Article 6 (1) (f) GDPR. This is done in the interest of enabling the use of the interview software, ensuring its technical functionality on a permanent basis and making participation convenient. When the participation link is called up, this data is automatically processed. You cannot take part in our online interviews without granting the necessary authorizations to access your end device and providing the above-mentioned data. This data and the survey data will not be merged.
During the interviews, written notes and other documents containing information relevant to the study as well as, with your separate consent, image, film and sound recordings, if applicable, will be created ("survey data"). These are to be processed for the evaluation of the results. This includes in particular the preparation of presentations and reports. If necessary, the findings will also be used to compare them with the results of other studies.
The survey data collected from you during our interviews will be stored in a personalized form. If you have given your consent, this also includes image, film and sound recordings. Further processing is carried out - where possible and appropriate - if necessary, in an alienated form, i.e., for example by making personal characteristics unrecognizable in image and film recordings or by distorting sound recordings. The purposes of the storage and further processing of your personal data of the respective interview can be found in the respective declaration of consent.
We process your personal data in order to comply with legal obligations to which we are subject. The data processing is based on Article 6(1)(c) GDPR. The obligations may arise, for example, from commercial, tax, money laundering, financial or criminal law. The purposes of the processing result from the respective legal obligation; the processing usually serves the purpose of complying with state control and information obligations.
We process your personal data beyond the above-mentioned purposes to protect further legitimate interests of us or third parties, unless your interests requiring the protection of your personal data prevail. The data processing is based on Article 6(1)(f) GDPR. Processing for legitimate interests is carried out for the following purposes or to protect the following interests.
Processing of data in a central prospect and customer care platform as well as upstream and downstream systems for customer loyalty and sales purposes;
Needs analysis and customer segmentation, e.g. calculation and evaluation of affinities, preferences as well as customer potentials;
Dealing with non-contractual enquiries and concerns;
Ensuring legally compliant actions, prevention of and protection against legal violations (especially criminal offences), asser-tion of and defense against legal claims, internal and external compliance measures;
Answering and evaluating contact requests and feedback.
We process your personal data on the basis of corresponding consent. The data processing is based on Article 6(1)(a) GDPR. If you give your consent, it is always for a specific purpose; the purposes of the processing are determined by the content of your declaration of consent. We obtain consent in particular to invite you to studies and to collect and analyse your data in the context of conducting such studies (this may be the case in particular if this involves making audio and/or video recordings). You can revoke your consent at any time without affecting the lawfulness of the processing carried out on the basis of the consent until revocation.
Where we process your personal data for a purpose other than that for which it was collected, beyond appropriate consent or a compelling legal basis, we will take into account, in accordance with Article 6(4) of the GDPR, the compatibility of the original purpose and the purpose now pursued, the nature of the personal data, the possible consequences for you of further processing and the safeguards for the protection of the personal data.
We do not carry out automated decision-making or profiling in accordance with Article 22 GDPR. Profiling only takes place to protect our legitimate interests as described above.
Within the scope of an online offer, we use cookies and comparable technologies that serve to communicate with your end device and exchange stored information (hereinafter collectively referred to as "cookies"). These cookies primarily serve to make the functions of the online offer usable. General examples in which the use of cookies is technically necessary in this sense are the storage of a language selection, login data or a shopping or watch list. Accordingly, technically necessary cookies may be used by us to enable the processing described in section 3 and to ensure the proper and secure operation of the online offer. The data processing is then carried out on the basis of Article 6 (1) (b) and (f) GDPR, as it is necessary in order to implement the functions you have selected or to safeguard our legitimate interest in the functionality of the online offer.
If we also use cookies to analyse the use of the online offer and to target it to your interests and, if applicable, to provide you with interest-based content and advertisements, this will be done exclusively on the basis of your voluntary consent in accordance with Article 6 (1) (a) GDPR. You then have the option of making your corresponding settings via the consent management within the scope of the online offer. You can revoke your consent at any time with effect for the future. You can obtain further information on the cookies and their function in detail as well as on setting and revocation options directly in the corresponding areas of the consent management. Please note that we generally only provide the consent management within the scope of the online offer if, in addition to the above-mentioned technically required cookies, consent-based cookies are to be used.
If you do not wish to use cookies altogether, you can also prevent them from being stored by making the appropriate settings on your terminal device. You can delete stored cookies at any time in the system settings of your terminal device. Please note that blocking certain types of cookies may impair the use of our online services.
Within our company, only those persons have access to your personal data who need it for the purposes stated in each case. We only pass on your personal data to external recipients if this is permitted by law or we have your consent. Below you will find an overview of the relevant recipients:
Processors: Group companies or external service providers that we use, for example, for participant recruitment, participant support or the implementation and evaluation of studies. These processors are carefully selected and checked. The processors may only use the data according to our instructions.
Public authorities: Authorities and state institutions, such as tax authorities, public prosecutors or courts, to which we (have to) transfer personal data, e.g. to fulfil legal obligations or to protect legitimate interests.
Private entities: Group companies, Porsche sales companies (incl. companies offering services in the area of Porsche Connect and Smart Mobility), dealerships and service companies, cooperation partners, service providers (not bound by instructions) or commissioned persons such as Porsche Centres and Porsche Service Centres or credit agencies.
In the case of studies with a concrete reference to the customer relationship, concerns communicated within the scope of the study may be taken up in a subsequent process by the responsible sales company or the responsible dealer within the scope of customer care. For this purpose, your corresponding information is managed in a database and made available to the contact persons responsible for customer care.
If data is transferred to bodies whose registered office or place of data processing is not located in a member state of the European Union, another state party to the Agreement on the European Economic Area or a state for which an adequate level of data protection has been established by a decision of the European Commission, we will ensure prior to the transfer that the transfer of data is either covered by a legal authorization, that guarantees exist for an adequate level of data protection with regard to the transfer of data (e.g. by agreement on contractual guarantees or officially recognized regulations or binding internal data protection regulations at the recipient or that you have given your consent to the transfer of data.(e.g. through the agreement of contractual guarantees, officially recognized regulations or binding internal data protection regulations at the recipient) or you have given your consent to the data transfer.
Where the data transfer is based on Article 46, 47 or 49(1), second subparagraph, of the GDPR, you may obtain from us a copy of the safeguards for the existence of an adequate level of data protection in relation to the data transfer or an indication of the availability of a copy of the safeguards. Please use the information under point 1 for this purpose.
We store your personal data, if a legal permission exists for this, only as long as necessary to achieve the purposes pursued or as long as you have not revoked your consent. In the event of an objection to processing, we will delete your personal data unless further processing is still permitted under the legal provisions. We will also delete your personal data if we are obliged to do so for other legal reasons. Applying these general principles, we usually delete your personal data immediately
after the legal basis ceases to apply and provided that no other legal basis (e.g. retention periods under commercial and tax law) applies. If the latter applies, we delete the data after the other legal basis ceases to apply;
if your personal data is no longer required for the purposes pursued by us and no other legal basis (e.g. retention periods under commercial and tax law) applies. If the latter applies, we delete the data after the other legal basis no longer applies.
Furthermore, we anonymize your data if personal processing is not (or no longer) necessary for the purposes pursued by us within the scope of the study and no other legal basis applies in this respect. It is no longer possible to draw conclusions about your person after anonymization. Irrespective of the anonymization, the evaluation of studies and the further development of products as well as other measures for the control of business processes are carried out as far as possible at without creating direct links to your person in the work results based on the studies (presentations, reports, etc.). Directly identifying use only takes place if this is absolutely necessary to achieve the purposes we are pursuing (or under another legal basis).
Right to information: You have the right to receive information about the data we have stored about you.
Right of correction and deletion: You can demand that we correct incorrect data and - insofar as the legal requirements are met - delete your data.
Restriction of processing: You can request us - provided the legal requirements are met - to restrict the processing of your data.
Data portability: If you have provided us with data on the basis of a contract or consent, you may, if the legal requirements are met, request that you receive the data you have provided in a structured, common and machine-readable format or that we transfer it to another responsible party.
Objection: You have the right to object to data processing by us at any time for reasons arising from your particular situation, insofar as this is based on the protection of legitimate interests. If you exercise your right to object, we will stop processing unless we can demonstrate compelling legitimate grounds for further processing that override your rights and interests.
Objection to direct marketing: If we process your personal data for the purpose of direct marketing, you have the right to object to our processing your data for this purpose at any time. If you exercise your right to object, we will stop processing for this purpose.
Revocation of consent: If you have given us consent to process your personal data, you can revoke this consent at any time with effect for the future. The lawfulness of the processing of your data until the revocation remains unaffected.
Right to lodge a complaint with the supervisory authority: You can also lodge a complaint with the competent supervisory authority if you believe that the processing of your data violates applicable law. To do so, you can contact the supervisory authority responsible for your place of residence or country or the supervisory authority responsible for us.
Contacting us and exercising your rights: Furthermore, you can contact us free of charge if you have any questions regarding the processing of your personal data and your data subject rights. Please contact us at https://forms.porsche.com/en/privacy-contact/ or by post at the address given in point 1 above. Please ensure that we are able to clearly identify you. When revoking consent, you can alternatively also choose the contact method you used when giving your consent.
Measures in the area of market research relating to Lifestyle Motors Ltd. may also be carried out by third parties (in particular by service providers in the area of market research such as testing institutes, consulting agencies, etc.), and under certain circumstances this may also be done in our interest or on our instructions. However, insofar as the im-plementation and the associated processing of personal data is carried out under the responsibility of these third par-ties, they are also responsible themselves under data protection law. In this respect, please refer to the respective data protection declarations of the third parties.
The most current version of this privacy policy applies. Status 08.08.2023.