Panamera Gran Turismo Makes its First AppearanceStart of Advertising Campaign for Fourth Porsche Model Series
Stuttgart. Dr. Ing. h.c. F. Porsche AG, Stuttgart, is rolling the new Panamera Gran Turismo into the public limelight for the first time. Starting on 15 September, the Panamera Online Magazine is offering a wide range of information all about the latest member of the Porsche family at www.porsche.com/panamera - including videos of disguised prototypes on test drives. This is accompanied at the same time by an elaborate mailing campaign directly addressing potential customers.
The next highlight starting on 20 October is an advertising campaign
with double-page ads in leading news and business magazines, again offering a sneak preview of Porsche's latest model. Indeed, even this limited view of the dynamic front end clearly proves that the four-door Panamera is a genuine Porsche all the way, the Panamera naturally benefiting from Porsche's 60 years of sports car know-how in Zuffen-
hausen and the driving dynamics so typical of the brand. Precisely this know-how and driving dynamics are combined in the Panamera with superior driving comfort and the Panamera's very special space concept for four adults, making the new Panamera the ideal family-friendly Gran Turismo without the slightest compromise.
GO
Note: A photo of the Porsche Panamera ad artwork is available to accredited journalists in the Porsche Press Database at http://presse.porsche.de/.
15.09.2008