April - June
Porsche sets new quality standardsInternational experts’ conference at Leipzig plant deliberates on future programme
Stuttgart/Leipzig. Dr. Ing. h.c. F.
“The degree of transparency of our customised lean production processes is one of the primary guarantors of our sporty vehicles’ extraordinary product quality”, said Wolfgang Leimgruber,
The Stuttgart-based sports car manufacturer does however depend on reliable partners. “The only way in which we can reliably achieve our objectives is if we and our suppliers adhere to the same jointly determined rigorous principles. That is why we believe in long-term partners we can cultivate and develop close ties with. At the end of the day quality does not stop at the factory gate”, explains Mr Leimgruber.
Dr. Stefan Knirsch, Director of the Corporate Quality department is pursuing a holistic approach with his strategy: “For us a perfect and fascinating product goes without saying. But that is far from being the whole story. Of all people, customers who purchase a high value vehicle expect premium quality in all aspects. Only if each customer care experience is perfect; before, during and very long after purchase as well, can brand quality achieve its full credibility.”
This is why Knirsch rigorously ties all parts of the company into a quality concept with uniform standards and objectives. He does though value individual solutions when it comes to delivery: “We engage with our customers’ different cultural needs with an empathy that rivals the precision with which, for example, we tailor our sports cars to extreme climatic differences in our more than 110 markets around the world. That too is quality.”
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