July - September
Porsche launches campaign accompanying world premiere of the new 911Sophisticated 3D animations and spectacular images communicate Porsche identity
Stuttgart. Right on cue for the world premiere of the new 911
IAA Frankfurt Motor Show, Dr. Ing. h.c. F.
The new TV spot relates what you get when you pack loads of good ideas into a lump of metal. A metal plate acts as a projection screen for the most emotional moments in
The film sequences entailed an odyssey along breathtaking Californian coast roads, through the Redwood National Park with its impressive giant trees, through the Sierra Nevada, the searing midday heat and icy night-time cold of Death Valley. In twelve days, the 75-strong crew covered 2,500 miles and produced 15,000 metres of film material.
The photo shoot for the advertising campaign involved six weeks in New Zealand, where the varied, unspoilt landscapes provided the ideal backdrop for the 911. All the shots depict the 911
The 911 experience is what counts on the Internet and on mobile platforms. A special 360° flight around the vehicle at www.porsche.com shows all the technical details, and the driving dynamics can be experienced at first hand in a virtual test drive at the wheel of the 911.