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Employees Expect More Sustainability
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. Sustainability is a factor for success in the competition for talented new workers on the labor market. This is the result of a representative survey of employees in Germany commissioned by
Sustainability plays an important role in the working lives of more than half of German employees. However, one in three report not having any opportunities to promote sustainability at their own companies. Six out of ten would like the topic to play a greater role in their everyday professional lives. "Companies are missing a major chance to increase loyalty here, and in fact are even risking losing some of their workforce if they fail to adequately address sustainability and enable employees to get involved," says Birgit Engler, a partner at
For sustainability strategies to be successful they need to take not only environmental but also economic and social aspects into account. "In the future the fairest and most sustainable companies will be able to select their employees at will, while other firms will be left wanting," says the consultant. This is confirmed by the results of the survey. One in five employees would no longer apply for their jobs due to insufficient attention to social justice at their companies. One in six would no longer apply due to a lack of equal opportunity. "If companies expect to remain successful and competitive over the long term, it's no longer enough to focus solely on economic aims," adds Engler. "An entire transformation is necessary to meet the rising expectations of customers, employees, and investors, and to meet political and social demands."
But there are positive signs as well. Twenty-two percent of German employees surveyed view their employers as setting good examples in sustainability, and are convinced that their companies are doing their best to ensure environmental and climate protection and to take social responsibility.
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