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Manufacturing an unmistakable trademark: the Porsche Crest

Original Porsche Crest

The Original Porsche Crest as a quality seal

An essential and much-loved detail of the Porsche Classics is now available once more. Following extensive research, the experts at Porsche Classic have reproduced the Original Porsche Crest. The relaunched crest is true to the colours and materials of the original and is, of course, "Made in Germany."

The perfect crest for your classic

A typical feature of these two Porsche Crests: the distinctive red/orange colour. The Porsche logo in the base colour gold uses broad lettering, while ‘Stuttgart’ is in raised letters on a recessed background. The powerful horse has a pronounced shoulder joint and a full tail.

Part No.: 64455921002
Model: 356 (1954–1965).

Part No.: 90155921027
Model: 911 F (1965–1973), 911 G (1974).

The Porsche logo glitters in gold. ‘Stuttgart’ is in raised letters on a recessed background. The colour used on the Porsche Crest is bright translucent red.

Part No.: 90155921026
Model: 911 G (1974–1989), 924 (1976–1988), 928 (1978–1995), 944 (1982–1991), 959 (1987–1988), 964 (1989–1994), 968 (1992–1995).

The Porsche logo features slim letters in black. ‘Stuttgart’ is in recessed letters. The colour on the Porsche Crest is translucent red. The horse looks elegant.

Part No.: 99655921101
Model: 993 (1994–1998), 986 (1997–2004), 996 (1998–2005).
Also available for later model series.

The complex production of the Porsche Crest

This unmistakable and sought-after icon has an unusual history concerning the original and the "fake". To remove all ambiguity, the experts at Porsche Classic delved deep into the history of the crest, which was first suggested as a quality seal for the 356 at a meeting between Ferry Porsche and US importer Max Hoffman back in 1952. In the same year, advertising manager Herrmann Lapper and designer Xaver Reimspieß produced a preliminary design that is still used to this day with just a few minor differences in detail. Reimspieß, who is also said to have designed the Volkswagen logo in 1936, sketched a magnificent crest that symbolised the roots of the company as well as the dynamism and quality of its products. At the centre of the golden plate, the horse of the official Stuttgart coat of arms is depicted along with the name of the city. The composition is surrounded by the red and black state colours and the stylised antlers from the crest of Württemberg-Hohenzollern. The all-encompassing Porsche logo acts as a protective “roof” over all the design elements.

In contrast to the current crest, the Porsche logo on the original crest was only embossed and was not black. In addition, the red elements of the crest were actually more orange in colour to reflect the Württemberg-Hohenzollern state colours. The Classic experts charged with reproducing the crest went a lot further than merely ensuring that the colours were true to the original. The crest is produced using special tools based on original drawings. As with the original, it is gold-plated and the colour and enamelling are meticulously applied by hand.

The traditional Porsche Crest has had to undergo extensive quality testing. This involved an alternating climate test at the Porsche Research and Development Centre in Weissach, for example, and a stone impact simulation carried out at a ballistic firing range. All of these challenging tests were passed with flying colours.

The Porsche Crest passed these challenging tests with flying colours, thus proving its credentials as a genuine quality product, 100 per cent "Made in Germany". This symbol, steeped in history, signals a continued long life for classic Porsche models.

Production of the Porsche Crests

1. Painstaking manual tool production by an engraver

2. Stamping the blanks

3. Soldering the pins

4. Polishing the crest

5. Galvanising (gold-plating)

6. Applying the enamel coating to the crest

7. Quality control

Brochure

Find out more about Original Porsche Crests.

Crest brochure