. Discover the universe from the back seat of a
The aim of the joint project between
“We are grateful to Startup Autobahn for the many opportunities and contacts it has made possible for us. This has given our projects a major boost in recent weeks, enabling us to realise a prototype in just 100 days,” explains Nils Wollny, CEO of “holoride”. He founded the entertainment tech startup at the end of 2018 in Munich, together with Marcus Kühne and Daniel Profendiner. Using the Startup Autobahn platform, the up-and-coming company has now shown that their “holoride” software works seamlessly with manufacturers’ vehicle data for motion-synchronised, real-time generation of virtual reality (VR) and cross-reality (XR) content.
The “holoride” software makes it possible to offer elastic content: a new form of media especially designed for use in vehicles, in which the content adapts to driving time, motion and context. The startup’s business model uses an open platform approach, allowing other car manufacturers and content producers to benefit from this technology.
Experience “holoride” in a
"A new dimension for in-car entertainment is opened up by "holoride". The manufacturer-independent approach convinced us from the start and, over the past few weeks, the team has proven what this technology can do. We look forward to taking the next steps together,” says Anja Mertens, Project Manager for Smart Mobility at
“holoride” aims to bring this new form of entertainment using commercially available VR headsets in the rear seats of the car to market in the next three years. With further development of Car-to-X infrastructure, traffic events can also become part of the experience in the long term. Traffic light stops could then be unexpected obstacles in the plot or interrupt a learning programme with a short quiz.
Under the motto “Next Visions. Change the Game – Create tomorrow”,
About Startup Autobahn
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* Data determined in accordance with the measurement method required by law. Since September 01, 2017 certain new cars have been type approved in accordance with the Worldwide Harmonized Light Vehicles Test Procedure (WLTP), a more realistic test procedure to measure fuel consumption and CO2 emissions. From September 01, 2018 the WLTP will replace the New European Driving Cycle (NEDC). Due to the more realistic test conditions, the fuel consumption and CO2 emission values determined in accordance with the WLTP will, in many cases, be higher than those determined in accordance with the NEDC. This may lead to corresponding changes in vehicle taxation from September 01, 2018. You can find more information on the difference between WLTP and NEDC at www.porsche.com/wltp.
Currently, we are still obliged to provide the NEDC values, irrespective of the testing method used. The additional reporting of the WLTP values is voluntary until their obligatory use. As far as new cars, (which are type approved in accordance with the WLTP) are concerned, the NEDC values will therefore be derived from the WLTP values during the transition period. To the extent that NEDC values are given as ranges, these do not relate to a single, individual car and do not constitute part of the offer. They are intended solely as a means of comparing different types of vehicle. Extra features and accessories (attachments, tyre formats etc.) can change relevant vehicle parameters such as weight, rolling resistance and aerodynamics. Additionally, weather and traffic conditions, as well as individual handling, can affect the fuel consumption, electricity consumption, CO₂ emissions and performance values of a car.