As a brand driven by dreams, Porsche partnered with KÖNIG to enable up- and-coming digital artists by offering them a global stage, turning digital advertising spaces across the globe into a gallery – and the artists’ dreams into reality.



Launched October 9, 2021, five cities across the world became their canvas: New York City, Madrid, Berlin, Seoul, and Tokyo.


The outdoor exhibition was accompanied by a KÖNIG X PORSCHE Content Hub on, which included artist features, background stories, plus new ways to experience and collect the artworks digitally. Anyone could purchase the NFTs right off the street via Propelling the artists' eminence and creating a new generation of art collectors.

We want to celebrate these people who pursue their dreams, because a lot of people have dreams, but just a few really follow them.
Marcel NusserPorsche AG
Portrait shot of Andy Piccy with his hands in front of his face.

Andy Picci

Obsessed with the issues of an age dominated by social media.
Auriea Harvey in a room looking into the camera

Auriea Harvey

Combines digital and physical worlds to create sculptures that mix reality.
A man and a woman standing in front of a painted wall

Banz & Bowinkel

Want their art to create gaps in our constant rush of streams and updates.