The Art of Drive

In collaboration with our partners Vogue and WIRED, we invite contemporary luminaries to share how they achieved their dreams. Discover their inspirational stories - discover ‘The Art of Drive’.

White logo of the brand Porsche with registered trade mark sign
We see St. Vincent's face in a close-up from the side. She looks content and smiles a little.

A new platform for all dreamers: The Art of Drive by Porsche

In a debut collaboration between Vogue, WIRED and Porsche, we explore what drives the dreamers shaping our future.
The artist St. Vincent sits on a stool in front of a curtain. Three stacked monitors in the foreground show the exact same curtain scene in black and white.

St. Vincent on only being as good as your last creation

The award-winning musician shares unique insights into her creative process.
Karla Welch casually sits on a wooden chair while she looks into the camera.

Vogue Forces of Fashion – 'Taking The Wheel'

Watch the Vogue Forces of Fashion session featuring stylist and entrepreneur, Karla Welch.
St. Vincent lies on a brightly-carpeted floor in a cozy space. She is surrounded by books and reading a novel.

Watch St. Vincent reveal the magic behind her creative process

Paving the way for the next generation of creative leaders.
Hanna Lux Davis sits in a white armchair against a dark green background and smiles

Hannah Lux Davis on doing what it takes

Music video director Hannah Lux Davis on making an impact in pop-culture.
Sara Nuru stands in front of a white background and looks head-on into the camera. She smiles slightly.

Sara Nuru on stepping into the unknown

The model and entrepreneur’s infectious drive to step out of their comfort zone.
Barbara Sika is standing in front of a concrete wall and smiles in the camera.

Barbara Sika on using colour to create emotion

The Colour and Trim Designer on defining success on your own terms.

Watch Sean Wotherspoon on why nature is his shortcut to innovation

The designer brings his transformative perspective to The Art of Drive.
Janeya Griffin

The Art of Drive: Janeya Griffin

The commercial powerhouse on being the change you want to see

Grace Ladoja: Lessons on you

The music manager on shaping the future of culture

Leyla Piedayesh: It starts with you.

The designer and entrepreneur on the courage to jump in at the deep end.

Vogue Business and Porsche event: How to reinvent through innovation

Join Vogue Business executive Americas editor Hilary Milnes for a discussion on innovation with industry leading speakers.
redefining reality one paint stroke at a time

Redefining Reality One Paint Stroke At A Time

WIRED Managing Editor Hemal Jhaveri and Artist Alexa Meade explore how different tools can not only bring a vision to life, but also expand perspectives and inspire others

Dreamers. On.

Great visionaries like Ferry Porsche and their dreams have always moved us forward. Discover their stories.

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A person stands with their back to us and looks from a roof over the skyline of a big city. The sun is shining in the person's face.