Style. Strength. And a big splash of color. This August, car enthusiasts from around the world made the annual pilgrimage to the California coastline for Monterey Car Week, one of the largest and most prestigious auto shows of the country. Amidst nine sprawling days of shows, competitions and commotion, Porsche made its presence known, presenting messages of empowerment and self expression that refused to be ignored.
Attendees got a glimpse into the creative mind of Sean Wotherspoon as he shared his influences and inspiration in an augmented reality activation, along with his personally designed Porsche Taycan 4 Cross Turismo.
Artist Stefan Kunz brought together the dreams and aspirations of not just attendees, but our global network to create the newest Porsche Art Car. The art car was a favorite amongst attendees, garnering widespread online engagement by inviting the global community to share what drives them via social media.
In partnership with Wheels Up, Driven Ambition was a panel discussion with female leaders across the arts and auto industries: Ayesha Coker, Dustyn Kim, Christine Simmons, Soon Hagerty, and moderated by Stephanie Chung. This impactful and inspiring conversation addressed the subjects of success, failure and what it takes to drive your dreams.
Watch the video to see how Porsche made statements with style at Monterey Car Week 2022.