Craftsmanship and attention to detail have defined Porsche cars for decades. It is a tradition we are pleased to say continues in the all-electric Taycan. The Taycan did more than bring Porsche into the electric world. It set a new bar. For customization. For what it feels like to drive an electric car.
Inspired by the Taycan, Porsche created a silk Taycan driving scarf. More than a garment, the design of the scarf tells a story. The interior pattern is drawn from the steering wheel of the Taycan, while the four bordering colors are actual Taycan paint colors. Frozen Berry Metallic, Gentian Blue Metallic, Carrara White Metallic, and Frozen Blue Metallic. Which, while beautiful, are for more than fashion’s sake. You can fold the scarf a multitude of ways, customizing its color and appearance to fit your taste.
In November 2022, Porsche and REVOLVE partnered with fashion forward influencers to highlight all the different ways the silk scarf can be customized to fit her unique style. Influencers also received the opportunity to get behind the wheel of a Porsche Taycan at the Porsche Experience Center Los Angeles (PECLA) and feel the electric power of the Taycan themselves. To conclude the partnership, Porsche and REVOLVE hosted the influencers and their guests at the PECLA where they received help from a professional stylist to customize the scarf to their look, experience a demo lap with a professional driver and create content for their followers highlighting how she customized the scarf to her style.
Scroll down to watch and learn more about the different ways each REVOLVE influencer customized the Taycan scarf to her look.