Beyond personal goals and dreams
Sara Nuru is a model and businesswoman known for her drive to step out of her comfort zone. A true polymath, she’s an ambassador for the UN’s Sustainable Development Goals, as well as founding her own businesses nuruWomen and nuruCoffee. Their goal is to help women in Ethiopia gain independence by offering fair microcredits and education through the sale of Fairtrade and organic coffee. As well as giving them a chance for self-employment, it aims to also connect those involved with their African roots, achieving mutual support and having a lasting impact on their lives. As one of The Art of Drive’s trailblazers, Nuru is here to inspire the next generation to achieve their goals.
Dare to explore new paths
Surely stepping into the unknown was a daunting prospect. “Doing something completely different is always scary at first,” Nuru admits. But she leant into it, asking herself, “What motivates me? What drives me? And what do I want to do? It’s very important to ask yourself these questions, especially when you want to venture into something new, when you leave your comfort zone.”
For Nuru, this aspect was largely inspired by her parents, who came to Germany in the mid-1980s to build a better life for their children. “I’m motivated by the fact that I get to give something back,” she says. “I’m driven by Ethiopia, the country of my parents, and the desire to show it from a new perspective. And to enable women in particular to have a self-determined existence.”
Change takes time
Approaching her business as a marathon, not a sprint, she finds that taking time out to reflect is key. She meditates daily, which helps her to check in with how she feels and visualise the bigger picture. “It’s known that founders, those who make things, those that are filled with purpose, suffer from burnout because they are so involved that they often forget to take care of themselves. That’s why it’s so important to find the balance,” she says.
When in doubt, work it out
“My advice to anyone who wants to start their own business is follow your intuition, believe in yourself and keep at it.”