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Porsche continues expansion in central China with the Grand Opening of the first Porsche Centre in Huai'an Porsche China continues to enhance dealer network

• The first Porsche Centre in Huai'an, with investment from Shanghai BD Company Limited, held its grand opening on 16 November, bringing the world-renowned Porsche experience to Huai’an and surrounding areas.

• The Huai'an Porsche Centre embodies Porsche's new retail concept, “Destination Porsche”, offering an enhanced customer experience and an exciting digital lifestyle, while providing a space for Porsche owners, fans and enthusiasts to connect.

• Huai'an Porsche Centre covers a floor area of 7,530 square meters, The showroom can display six Porsche sports cars at the same time, while the after-sales service area has three work bays and one direct dialogue bay.

Huai'an /Shanghai. Huai’an welcomed the grand opening of its first Porsche Centre on 16 November 2022, which was opened under the innovative “Destination Porsche” retail concept. Located in NO.52 Feiyao Road, Qingjiang Pu District, Porsche Centre Huai'an not only provides convenience for owners and enthusiasts in Huai’an and the surrounding areas by offering the full range of Porsche sports cars, but also further demonstrates the importance Porsche attaches to the central market with the brand’s growing network of Porsche dealers. On the opening day, Mr. David Xiao, Vice President and Chief Operating Officer of Porsche China; Ms. Grace Xi, Director Region Central of Porsche China; Mr. David Szu, Vice President of Porsche brand of the investor, Shanghai BD Company Limited; and Ms. Qiqi Chen General Manger of Porsche Centre Huai’an were onsite along with many other guests and members of the media to witness this memorable moment and catch a glimpse of the latest state-of-the-art technology on offer.

Porsche Centre Huai’an, with investment from Shanghai BD Company Limited covers a floor area of 7,530 square meters. The modern, spacious showroom can display six Porsche sports cars at the same time. The comfortable and luxurious lounge, discussion and video areas ensure that every Porsche enthusiast can enjoy top-notch customer service. The after sales service area has three work bays and one direct dialogue bay. A broad selection of extra services and products are provided for customers, including Porsche Exclusive Manufaktur, Tequipment and Porsche Driver’s Selection. In addition, Porsche Centre Huai’an is equipped with Porsche’s global standard testing instruments and maintenance equipment. While a professional service team is on hand to provide each customer with a full range of consultation options and the world-renowned Porsche service.

Huai’an, located in the middle of Jiangsu Province, is a famous cultural city with a rich history. Located in the Yangtze River Delta region, it is an important central city in northern Jiangsu and a modern central city in the northern Yangtze River Delta. It is also the first city in the Huaihe River Ecological Economic Belt. At the same time, it is also at the intersection point of the ancient Huaihe River and the Beijing-Hangzhou Grand Canal. In recent years, with the steady development of Huai’an's comprehensive economic strength, the citizens of Huai’an have gained a deeper understanding of the Porsche brand and its unique culture, and developed a growing desire for the sports car lifestyle it promotes, laying solid foundations for the Huai’an Porsche Centre. On the opening day, Mr. David Xiao, Vice President and Chief Operating Officer of Porsche China, expressed his heartfelt appreciation to the investor, “The successful completion of Porsche Centre Huai’an would not have been possible without the dedication and hard work of our investor, Shanghai BD Company Limited, who have been long-term partners of Porsche over the years and have provided us with comprehensive support in the deployment of our dealer network and the operational management of our business.” Mr. David Szu, representative of the investor, also said, “We look forward to working with Porsche on the road to success and hope to continue to contribute to the economic development of Huai’an.”

Although the Chinese market was still impacted by the lingering effects of the epidemic in the first few months of the year, its new vehicle deliveries in the country reached 68,766 units in the first three quarters, maintaining China’s position as Porsche’s largest single global market. Now, as the electrification era accelerates, Porsche will also bring more pure electric models to meet Chinese consumers' expectations for the ultimate sports car with a unique driving experience, while continuing to promote the development of sports car culture in China.

11/16/2022

Further information and pictures for journalists and media representatives can be found on the Porsche press database at http://presse.porsche.de/.