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Current Press releases

Porsche Centre Xiamen Xiang’an celebrates its grand reopening as Fujian’s first Porsche Centre under the “Destination Porsche” Porsche China continues to enhance dealer network

• The Porsche Centre Xiamen Xiang'an, invested by C&D Auto (Group), celebrated its reopening on 5 January, as the first Porsche Centre under the “Destination Porsche”.

• “Destination Porsche” represents a new design concept, enhanced customer experience and an exciting digital lifestyle. The new “Community Experience” aims to make the Porsche Centre a space for Porsche owners, fans and enthusiasts to connect.

• Porsche Centre Xiamen Xiang'an, under the “Destination Porsche” theme, covers a floor area of nearly 10,000 square meters. The modern and spacious centre can display 10 Porsche sports cars simultaneously, while the after-sales service area has 10 work bays and one direct dialogue bay.

Xiamen/Shanghai. 5 January 2023 saw the reopening of Porsche Centre Xiamen Xiang'an as the first Porsche Centre under the “Destination Porsche” theme in Fujian province. With this reopening, the Centre has been completely upgraded in terms of its functional positioning and in all of its services, to ensure a comprehensive new retail experience for customers. Porsche Centre Xiamen Xiang’an not only provides convenience for owners and enthusiasts in Xiamen and the surrounding areas by offering the full range of Porsche sports cars, but also further demonstrates the importance Porsche attaches to the south market with the brand’s growing network of Porsche dealers. On the reopening day, Mr. Michael Kirsch, President and CEO of Porsche China; Mr. David Xiao, Vice President and Chief Operating Officer of Porsche China; Mr. Julian Zhu, Director Region South of Porsche China; Mr. Mao Lin, General Manager of Xiamen C&D Inc. ; Mr. William Huang, General Manager of C&D Auto (Group); Mr.Albert Xie, Vehicle Department General Manager of C&D Auto(Group); and Mr. Tony Chen, General Manager of Porsche Centre Xiamen Xiang'an; were onsite along with many other guests and members of the media to witness this memorable moment and catch a first glimpse of the latest state-of-the-art technology on offer.

Porsche Centre Xiamen Xiang'an, with investment from C&D Auto (Group), is located at 2815 Min 'an Avenue, Xiang'an District, Xiamen City, Xiamen and covers a floor area of 10,000 square metres. The modern and spacious showroom is capable of displaying 10 Porsche cars simultaneously. Additionally, the Centre has added an “Electric Car Exhibition Area” and “Porsche Approved Pre-Owned Exhibition Area”, aiming to showcase the fascinating flow of technology and provide a space for customers to realise their Porsche driving dreams. In addition, the after-sales service centre has been upgraded with a “Destination Porsche” modular portfolio, that can swiftly and conveniently switch between “Library”, “Motorsport”, “Kidsland”, and “Xiamen To-Go Spot” areas, while the advanced service area features 10 work bays and one direct dialogue bay. The Centre also offers exclusive Porsche accessories and an owner's boutique collection. Porsche Centre Xiamen Xiang'an is also equipped with Porsche’s global standard testing instruments and maintenance equipment. The professional service team will provide each customer with the full range of consultation options and the world-renowned Porsche service.

Xiamen is a central city on the southeast coast and a focal point for Minnan culture and the Hokkien language, a special economic zone of China and an important central city, port and scenic tourist city on the southeast coast, as determined by the approval of the State Council，the economy has developed strongly, and the unique geographical advantages and steady increase in comprehensive strength have led to the citizens of Xiamen have gained a deeper understanding of the Porsche brand and its unique culture, and developed a growing desire for the sports car lifestyle it promotes, laying solid foundations for the Xiamen Xiang’an Porsche Centre. On the day of the reopening, Michael Kirsch, President and CEO of Porsche China, expressed his gratitude to the investor, C&D Auto (Group), "The opening of the new Porsche Centre Xiamen Xiang'an would not have been possible without the hard work of our investors. As a long-standing partner of Porsche, C&D Auto (Group), has been providing full support in the deployment of our dealer network and the management of our business operations for many years." Mr. William Huang, General Manager of C&D Auto (Group), added, "We look forward to working with Porsche in the future to continue our legendary journey to success, and hope to continue to make a modest contribution to the economic development of Xiamen."

Since entering the Chinese market in 2001, Porsche has been committed to bringing the sports car experience and innovative spirit advocated by the brand to every Chinese customer who desires challenge and pursues perfection. Meanwhile, from the perspective of the Chinese auto market, Porsche also actively engages in localised research and development, and is launching an ever growing number of electrified sports car products to keep pace with the electrification era. Porsche is committed to meeting Chinese consumers' expectations for extreme sports cars with its unique driving experiences, and promote the development of Chinese sports car culture.

1/5/2023

Further information and pictures for journalists and media representatives can be found on the Porsche press database at http://presse.porsche.de/.