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Mr. Lars Buchwald Appointed Vice President Strategy and Business Development of Porsche ChinaChange of Management at Porsche China

Shanghai. Porsche is pleased to announce that Mr. Lars Buchwald has been appointed Vice President Strategy and Business Development of Porsche China, effective 17 November, 2020. He will be taking over from Mr. Carsten Hess, who has held the position since it was first established in 2018. Vice President Strategy and Business Development of Porsche China was created to set up new functions that are better placed to serve Chinese customers, with the commitment being rooted in the future of the Chinese market and achieving the goals of Porsche Strategy 2025.

“I am delighted to have Mr. Buchwald take charge of Strategy and Business Development of Porsche China. With 18 years of rich and interprofessional work experience, Mr. Buchwald is undoubtedly a valuable asset for Porsche’s Strategy and Business Development,” said Dr. -Ing. Jens Puttfarcken, President and CEO of Porsche China. “Meanwhile, I would like to express my sincere gratitude to Mr. Hess, for the outstanding contributions he has made for this all new department for Porsche China during his 2-year tenure.”

In the future, Mr. Buchwald will be responsible for organizational development, innovation management, as well as exploring new business opportunities within smart mobility and digital transformation.

Mr. Buchwald has devoted more than 13 years of his professional career to Porsche and has been with the brand since 2007. During this period, he focused on the combination of technology and management, including purchasing, sales & marketing, IT-Systems, business development as well as leadership. Before coming to Porsche, he served as Account Manager technical Sales of Robert Bosch GmbH.

Mr. Buchwald holds an International Masters of Business Administration degree from University of Cooperative Education, Germany.


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