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J.D. Power Study in 2018: Porsche Ranks Highest in IQS and APEAL All-new Cayenne tops the annual “Large-size Luxury SUV” segment
Shanghai. The world’s leading market research company J.D. Power recently released two studies: “2018 China Initial Quality Study (IQS)” and “2018 China Automotive Performance, Execution and Layout Study (APEAL)”.
As an international professional research organization, J.D. Power’s study is known for its independence and objectivity. Its study has high authority and credibility within domestic and international automotive industries, and the IQS study is regarded as a seal of approval regarding the quality of a vehicle. By being awarded both the IQS and APEAL awards,
These two studies were based on real feedback from 33,404 owners of new vehicles purchased from June 2017 to May 2018, covering 21 market segments, including 285 passenger models from 77 brands, and the data collection and analysis was conducted in 71 major cities across China from December 2017 to July 2018. The IQS study aims to measure the number of quality problems of Chinese car owners within 2 to 6 months after purchasing a new car, and the APEAL study is to demonstrate the satisfaction of vehicle design, content, layout and performance. These two studies cover a comprehensive range, including vehicle exterior, seats, driving performance, air conditioning systems, operation systems, vehicle interior, audio / communication / entertainment / avigation, engine / transmission systems, etc. therefore ensuring that the data has a strong reference.
In the China Initial Quality Study (IQS), the overall quality score is expressed by the average problems per 100 vehicles (PP100), with a lower number signifying higher quality. The average number of the luxury vehicle segment is 89 PP100 in 2018, and
As an industry benchmark for a vehicle’s charm and satisfaction, the China Automotive Performance, Execution and Layout Study (APEAL) is measured on a 1000 point scale.
The all-new
“The results of J.D. Power study demonstrate that customers recognize the quality of
11/12/2018
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