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Porsche workforce raises 200,000 euros for the Make-A-Wish FoundationSports car manufacturer makes children’s wishes come true around the globe

Calling on employees to run for charity, Porsche held a worldwide Virtual Run and offered donations of 3 euros per kilometre to help raise funds for children all across the world with serious illnesses. 
The run attracted more than 2,300 Porsche employees around the world, who ran 67,559 kilometres in total and successfully raised 200,000 euros.
70 Porsche China employees actively participated by contributing more than 792 kilometres for charity.

Shanghai/Stuttgart. The first Porsche Virtual Run has raised 200,000 euros for the Make-A-Wish Foundation. More than 2,300 Porsche people worldwide laced up their running shoes from 17 September to 3 October 2021 and covered a total of 67,559 kilometres for a good cause. Porsche AG offered a prize of 50 cents for every kilometre run. However, in view of people’s great willingness to run and the large number of wishes, the company decided to up the donation amount to three euros per kilometre. The aim is to enable the international Make-A-Wish Foundation to fulfil the dreams of as many seriously ill children, teenagers and young adults as possible. In just a few days, the first of them will experience their own personal and special moment of happiness.

A James Bond adventure day, a house on stilts with a slide for the garden or a winter weekend with a friend – the young people’s wishes are as varied as the illnesses they and their families have to deal with in everyday life. What they all have in common is the will not to let the difficult circumstances of their lives get them down. With the fulfilment of their most desired wishes comes the hope that this positive experience will mobilise unimagined strength in the fight against the disease.

“We are a sporty company and social commitment is one of our core values. With the Virtual Run, we wanted to cover as many metres as possible for young people who are not doing so well in life. We succeeded, and very impressively too,” says Oliver Blume, Chairman of the Executive Board of Porsche. “Whether in China, Switzerland or Australia – in more than 35 countries, our colleagues have drawn motivation from the numerous wishes. Many have gone the famous extra mile. True sportsmanship in the spirit of social responsibility.”

In 2021, the Porsche Virtual Run will replace the traditional six-hour run at the company’s headquarters in Zuffenhausen, Stuttgart, which was not able to take place due to coronavirus restrictions. With Le Mans (13.626 kilometres), the Nürburgring-Nordschleife (20.83 kilometres) and the Targa Florio (72 kilometres), there was the opportunity to take on three legendary race tracks as a personal challenge. Many participants shared their joy of running on social media, in some cases with spectacular landscape shots. The Porsche team in Australia was particularly active and made use of the local lockdown for a comprehensive running programme.

Porsche China enthusiastically took part in this event, with 53 employees gathering in Shanghai Century Park on 28 September to complete a total distance of over 300 kilometres. A further 17 employees joined in the charity effort by contributing their personal race mileage. Throughout the Virtual Run, Porsche China ran a commulative total of more than 792 kilometres for charity.


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