Press releases

Current Press releases

The new Porsche 911 Targa world premiered at the 2020 Guangdong-Hong Kong-Macao Greater Bay Area Auto ShowUnprecedented 4-hour live stream presents a visual feast of Porsche sports cars

Shanghai/Shenzhen. From 20 to 28 June 2020, Porsche presents its full model line-up at the Guangdong-Hong Kong-Macao Greater Bay Area Auto Show (previously known as the Shenzhen-Hong Kong-Macao International Auto Show) with the centerpiece of the show being the world premiere of the new 911 Targa 4 – the third body variant of the eighth generation of the 911, following on from the Coupé and Cabriolet variants. It features a characteristic wide roll hoop, a movable roof section above the front seats and a wraparound rear window, combining the advantages of “open-top” driving in a cabriolet with the comfort and safety of an all-wheel drive coupé. The 911 Targa 4 has been available for order since May at the manufacturer’s suggested retail price (MSRP) of RMB 1,499,000.

“The two-door sports car market in China has been growing rapidly. Since its national launch late last year, the latest generation of the 911 has received an incredibly positive response,” said Dr. -Ing. Jens Puttfarcken, President and CEO of Porsche China. “Sales of the new 911 models climbed up 49% in the first five months of 2020, and its Customer Specified Vehicle ratio is the highest among all Porsche model lines. The new variant is a unique embodiment of the eighth generation of the 911, which provides customers with a new perspective to understand and appreciate the timeless design of the 911.”

The new 911 Targa: a style icon beyond handling control

Originally marketed as a "safety cabriolet with anti-roll bar", the Targa, with its detachable roof, make a breakthrough of public’s conception of what a sports car should be, and soon established itself as an independent concept and later a style icon. It has long been a favourite of sports car culture enthusiasts who have elegant, extravagant and unique tastes.

The new 911 Targa inherits all the advanced technologies of the new generation of the 911 with its innovative, fully automatic roof system that can be comfortably opened and closed in just 19 seconds. Two integrated flat magnesium elements ensure that the soft top is always perfectly taut while also serving as both noise and thermal protection. The heated glass rear window is manufactured from weight-optimised laminated safety glass. In order to prevent damage, the standard Park Assist monitors the area behind the vehicle when the roof is opened or closed. The rear window swivels out beyond the rear of the vehicle during this operation.

Like the 911 Carrera models, the new 911 Targa is powered by a turbocharged three-litre six-cylinder boxer engines. The engine in the 911 Targa 4 produces 283 kW (385 PS) with maximum torque of 450 Nm; the 911 Targa 4S delivers 331 kW (450 PS) with maximum torque of 530 Nm. The electronically controlled variable damping system PASM (Porsche Active Suspension Management) is part of the standard equipment on the new 911 Targa models. This system automatically adjusts the damping characteristics in terms of driving comfort and handling, adapting to each driving situation. Like the other eighth generation Porsche 911 variants, the Targa models are also equipped with Porsche Wet mode as standard which guarantees maximum stability by activating Wet mode on both wet and snow-covered roads.

What’s more, Porsche also presented the 911 Targa 4S Heritage Design edition based on the new 911 Targa with design elements from the 1950s and early 1960s, establishing a new product line which represents the “lifestyle” dimension in our product strategy. The edition is limited to 992 models at the manufacturer’s suggested retail price (MSRP) of 2,161,000 RMB.

Soul electrified, the Taycan is ready for the future

With the fully-electric Taycan making its debut, it is emphasized that Taycan is a true Porsche first and foremost. The Taycan is the pinnacle of Porsche’s electrification efforts to date, carrying forward Porsche's vision for the future. The future is now: the new Taycan Turbo S and Taycan Turbo were delivered to Chinese customers in late April as planned. A whole range of technical features guarantees the impressive race track performance of the Taycan: maximum pleasure created by the 2.8 second, zero to 100 km/h acceleration; the strong repeat performance record, enabling 26 consecutive 0-200 km/h accelerations without a loss of performance. All these highlights thrill sports car enthusiasts just like every other legendary Porsche sports car.

As Porsche extends its electric sports car model range, it is also fully prepared in terms of smart mobility services. Porsche facilitates simple charging that is integrated into everyday life. Porsche not only provides exclusive and secure “Home Charging”, but also strives to build an all-round public charging network, including “Porsche Public Charging”, “Destination Charging” and “3rd Party Charging”.

Sincerely cultivating sports car culture, the Porsche community steadily expands

In addition to appealing car models, Porsche is also committed to the promotion of sports car culture in China. Founded in April 2017, Porsche Club China has been growing rapidly and in just a few short years became the fourth largest club of Porsche owners in the world, with regional boards in Shanghai, Shenzhen, Changzhou, Beijing, Nanjing and Hangzhou. As sports car culture and the unique brand value of Porsche gradually becomes more widely known and acknowledged by the public, the second Porsche Club in South China and the seventh Porsche Club in China – Porsche Club China Guangzhou Region Board – will soon celebrate its inauguration early next month.

“Since Porsche entered China in 2001, we have been fully cultivating in terms of brands, products, dealer networks, customer services and corporate social responsibility, and have grown together with the Chinese automotive market.” said Dr. -Ing. Jens Puttfarcken, President and CEO of Porsche China. “In the face of the impact caused by the pandemic, Porsche remains responsible and optimistic by taking decisive measures. Production capacity in Germany has recovered to the level it was at before the pandemic, and our business in China was able to get back on track as early as March. In April and May, our steady sales growth in China continued. We are cautiously optimistic about the performance of the year while up against uncertainties in the future.”

Porsche exhibition at 2020 Guangdong-Hong Kong-Macao Greater Bay Area Auto Show (Hall 9):

Display models:
• 911 Targa 4 (World Premiere)
Taycan Turbo S
Taycan 4S (Asia Premiere)
• 718 Boxster T
Macan GTS
Panamera 10 Years Edition (Autoshow Premiere)
Cayenne Coupé
Cayenne E-Hybrid


Further information and pictures for journalists and media representatives can be found on the Porsche press database at