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Grand Opening of the fourth Porsche Centre in the mountain city ChongqingPorsche China continues improving its dealer network in Southwest China

Shanghai/Chongqing. On 25 September 2019, the Porsche Centre Chongqing Yuzhong held its grand opening cer-emony. The Porsche Centre Chongqing Yuzhong is located in the enterprise world of Yu-zhong District, Chongqing with the Tiger Head Rock in the south and the Jialing River in the north. As the fourth authorised Porsche dealership in Chongqing, the Porsche Centre Chong-qing Yuzhong is an important milestone for Porsche China to continue enhancing its presence in the Sichuan-Chongqing region, which further proves that Porsche China attaches great importance to the market in Southwest China. The grand opening of this centre not only pro-vides more convenience for customers from the local and surrounding areas to purchase the full models of Porsche sports cars, but also brings Porsche’s world-renowned service excel-lence and meticulous customer care to Porsche owners in the region. Mr. David Xiao, Chief Operating Officer of Porsche China; Mr. Julian Zhu, Director Region South of Porsche China; Mr. Robby Niermann, Chief Executive Officer Greater China of Wearnes-StarChase; Mr. Speed Guo, General Manager of the Porsche Centre Chongqing Yuzhong gathered together with media members and special guests to celebrate the latest member of Porsche China’s dealer network.

Attending the opening ceremony, Mr. David Xiao, Chief Operating Officer of Porsche China expressed his sincere welcome and heartfelt thanks to dealers, media representatives and customers for their long-term support and passion for Porsche. David said: “On 19 August, 2019, the new Porsche Cayenne Coupé had its national launch and was delivered to custom-ers. At the beginning of this month, the TaycanPorsche’s first fully-electric sports car – had its world premiere and will enter the Chinese market in 2020. Porsche continues to introduce attractive sports cars, enriching the product line-up and better meeting the needs of consum-ers. At the same time, adhering to Porsche’s “customer-oriented” strategy and providing cus-tomers with first-class brand experience and services, Porsche China continues to steadily promote the dealer network layout, and cooperate with professional dealer partners to ensure first-class services with uniform global standards and an unparalleled brand experience for customers.”

With investment from StarChase Group – one of Porsche’s most important partners in China – the Porsche Centre Chongqing Yuzhong has been built to Porsche's global standards and is committed to providing Porsche's unique sports cars and bespoke experiences to its custom-ers. It is designed to foster the integration of car and leisure, integrating brand experience, sales of all models and multi-functional services and is committed to building city showroom facilities with the highest-level of hardware in Chongqing, providing customers with the best products and services. The centre has an exquisite modern hall, a comfortable and luxurious leisure experience area and a powerful personalised area to create an exclusive Porsche dream car for customers. This centre uses a digital service concept, and the dynamic screen repeatedly displays Porsche's full range of models, brand history, classic races and other promotional material. The brand display area has been specially designed with a Porsche rac-ing culture historical wall and a classic historical wall, giving customers a deeper understand-ing of the history of Porsche sports cars and immersing themselves in the brand culture of Porsche.

Chongqing is located in southwest China. It is known colloquially as River City, Fog City, and more famously as Mountain City. As one of the four municipalities directly under the Central Government of China, and being located at the important junction of the “Belt and Road” and the Yangtze River Economic Belt and the inland open highland, Chongqing has become the main economic, financial, scientific, technological, shipping and trade logistics centre in the upper reaches of the Yangtze River. Porsche has been continuously focussing on the devel-opment of Chongqing. Chongqing has also become a very important market for Porsche. With the grand opening of the Porsche Centre Chongqing Yuzhong, Porsche's dealer network in the southwest region has been further improved, sales and service levels have been further enhanced and brand influence in the local market has been further strengthened.

Mr. Speed Guo, General Manager of Porsche Centre Chongqing Yuzhong, said: “As the fourth authorised Porsche dealer in Chongqing, the Porsche Centre Chongqing Yuzhong is fully operational now and fully demonstrates Porsche’s firm confidence in the prosperous de-velopment prospects of Chongqing. As an important partner of Porsche China, we are also confident in the Porsche brand. We will adhere to the core values of ‘Enthusiasm, Difference, Excellence, Team spirit’ and provide comprehensive consultation and the highest quality ser-vice experience for every Porsche customer in Chongqing and the surrounding areas."

Unparalleled products are a core competency of the Porsche brand. Porsche follows a three-pillar product strategy, covering optimized combustion engines, plug-in hybrid models and fully electric sports cars. Following the national launch of the new Cayenne Coupé in August and the world premiere of Porsche’s first fully-electric sports car, the Taycan, in September, the 8th generation of the legendary sports car 911 will also soon be available in China in Octo-ber.


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