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Porsche signs MOU with Tongji University A further cooperation between sportscar manufacture and acdemic institution

Shanghai/Stuttgart. Porsche AG signed a five-year-long cooperation Memorandum of Understanding (MOU) with Tongji University in Shanghai on 17 April, 2019. The MOU continues and further strengthens the strategic partnership of both parties in several significant areas, including academic cooperation in intelligent driving vehicles, academic and personnel exchanges in automotive technology, internship opportunities for Tongji students at Porsche AG and its subsidiaries, as well as sponsorship to the selected Student Formula teams of Tongji University.

"Promoting high-end engineering and technical excellence in a wide variety of markets has been very successful for us. It is therefore important to us to intensify our relationships with institutions that are as established and prestigious as Tongji University", said Oliver Blume, Chairman of the Excutive Board of Porsche AG, on signing the memorandum. "By doing so we are boosting the involvement of Porsche in China and expanding the existing cooperation."

"The University of Tongji sees an opportunity to strengthen education at the technical faculties through close co-operation with Porsche AG and intensify ties to industry," said Professor Zhang Lijun, Dean of the School of Automotive Studies at Tongji University.

Porsche and Tongji: A Perfect Partnership

Porsche first entered the Chinese market in 2001, and in the intervening years has not only developed an impressive network of sales sites, motrosports culture and a true sense of community; but has also invested heavily in the future of China’s automotive sector by developing a relationship with Tongji University. Porsche Engineering, a 100% subsidiary of Porsch AG, first established the cooperation with Tongji University in June, 2014. Inspired by a successful partnership Porsche had previously entered into with the Czech Technical University in Prague, the collaboration with Tongji was aimed at striving for fruitful exchanges in terms of science, research, teaching, testing facilities and practical experience. After first launching this initiative in 2014, Porsche and Tongji developed their relationship in September 2018 by jointly launching the Brand Academy at the Porsche Experience Centre Shanghai, to help professionals establish a clear mindset about brand management and brand stretegy.

Alumni from Tongji University have found themselves increasingly sought after by Porsche, with many of them joining Porsche China over the past several years. Further cooperation between Porsche Engineering and Tongji University can be found via joint research into China’s urbanization trends, parking solutions for mega cities, local in-vehicle HMI trends, Porsche navigation system benchmarking and many more endeavours.

4/18/2019

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