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Grand Opening of Porsche Centre Zunyi Optimising Retail Format to Offer Premium Experience

Shanghai/Zunyi. Porsche Centre Zunyi, the second Porsche Centre in Guizhou Province, celebrated its grand opening on 1 March, 2019. Located at the Changsha road motor city section A of Huichuan District, Porsche Centre Zunyi is not only an important move for Porsche to extend its dealer network in Zunyi, but also further consolidates Porsche’s developments in southwest China and underlines Porsche's focus in this potential market. The new centre has been fully-equipped to offer customers in Zunyi City and the entire Guizhou Province easier access to Porsche’s services.

Attending the opening ceremony, Mr. David Xiao, Vice President Sales of Porsche China, expressed a sincere welcome and heartfelt thanks to the dealers, media and customers for their long-term support to Porsche. “In the face of an ever changing market environment and increased demand for premium product experiences and services from Chinese customers, Porsche will continue to strengthen its network of dealers and bring excellent facilities and rich functions to more customers, providing them with extraordinary products and the highest levels of service,” said Mr. Xiao.

Officially authorised by Porsche China and built with Porsche’s global CI standards, the new centre is committed to providing fasinating products and customised experiences to its customers. Invested by the TORO Group, Porsche Centre Zunyi is spread across 1,044 square metres and includes a state-of-the-art showroom that is capable of simultaneously displaying 6 Porsche sports cars. The centre is also set up with 3 areas for business negotiation and is equipped with an independent zone for new vehicle delivery. Meanwhile, customers can enjoy personalised services in the showroom to create their customised dream car at the Porsche Tequipment area. Besides providing premium sports cars, Porsche also provides customers with perfect after-sales services with every Porsche car guaranteed by professional technicians and world-class product standards.

Mr. Zang Kan, Vice President and Director of Investment and Development of TORO Group , said at the opening ceremony that, "As a key partner of Porsche China in the southwest region, we have full confidence in Porsche brand as well as to the furture of Zunyi. As an authorized dealer of Porsche, we always hold the customer-oriented principle and take customer satisfaction as our goal. TORO Group is a leading private company of Guizhou Province. We will actively contribute to the local economy and social development in the context of consumption upgrade.

Zunyi is a city of great historical significance to China. Located in the key zone for the comprehensive economic development of the middle and upper reaches of the Yangtze River and central Guizhou Province, Zunyi is an important transportation hub connecting southwest China to the rest of the country. It is also a key region of interest for Porsche’s development strategy. Porsche Centre Zunyi will adhere to the customer centered concept, providing professional technology and high-level services for local customers, and conveying the cultural connotation of Porsche's constant innovation and pursuit of excellence.

Mr. Lin Bo, General Manager of Porsche Centre Zunyi, said Porsche Centre Zunyi will bring tailored and unforgettable experiences to customers in the local region and the entire Guizhou province. “It is an honor to pursue a bright future with this new centre, but also great responsibilities. By focusing on innovation and customer centred offerings, we will continue to satisfy our customers with high-quality products and services,” said Mr. Lin.

Porsche AG delivered 256,255 vehicles worldwide in 2018 – more than ever before. This rep-resents a growth of four percent compared to the existing record figures of the preceding year. Porsche China held on to pole position for deliveries again in 2018. Growth in this market hit twelve percent amounting to 80,108 units in total. The Chinese market has been the largest single market of Porsche for four consecutive years. In the face of increased demand for personalised services, Porsche continues to optimise its product lineup. Among them, the new Macan celebrated its world premiere in Shanghai last July, once again deepening its product positioning as the most stylish and sportiest SUV in its segment. Since the launch of the new Cayenne in China in March 2018, its market demand has continued to grow and its sales have increased by 19% year-on-year. In November, the first plug-in hybrid model of the third-generation of Cayenne, the Cayenne E-Hybrid, premiered at the 16th Guangzhou International Automobile Exhibition, to further satisfy the diverse driving requirements and modern lifestyles of Chinese customers.

Porsche is already in the midst of transformation for digitisation, electrification and interconnection. For the next decade, Porsche will take a product strategy of three pillars, covering optimized combustion engines, plug-in hybrid models and purely electric sports cars, each of which will undoubtedly follow the typical Porsche style. Porsche's first purely electric sports car, the Taycan, will be launched globally in 2019 and into the Chinese market in 2020.


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