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Porsche rolls out online car sales in Europe
Vehicle purchase at any time and from anywhere
. More and more
“The sales figures and positive feedback from customers and dealers are proof that we have paved the right way for digital car sales in the future with our online sales strategy. We will be continuing on the same path in 2021 by launching online sales in additional countries,” says Barbara Frenkel, Vice President Sales Region Europe. Depending on the specific market, car sales will take place as much as possible online, right up to the home delivery of cars to customers.
The dealers in the nine countries offer most of their new and used cars on the platform. These include standard variants of the
New customers and wide range of used vehicles
Initial analyses conducted in the various countries have already identified interesting trends. In Italy, for instance, 40 percent of all online buyers are new customers for
Worldwide expansion of activities
Alongside the rollout in Europe and activities in the U.S., customers in China have also been able to access
“We have a clear omnichannel strategy – our customers can move freely from the digital marketplace to stationary retail formats,” says Martin Urschel, Vice President Smart Mobility and Digital Sales at
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