Visitors enter our exhibition via a fascinating escalator ride with a view of the
The journey through time continues in chronological order and, when it is not out on the road, takes you past the
The ignition lock is located on the left in most
A black wall shows the product history of prototypes, concept cars and production cars, separated by white areas that illustrate the ideas behind the respective themes. The room is designed in black and white, embedded in spectacular architecture. In the middle, racing cars are lined up on the starting grid, suggesting that they are ready to roar off into the distance at any moment.