50 Years of Porsche Design Until July 17th 2022, visitors can immerse themselves in the most important, interesting and extraordinary products, and find out how Porsche Design became what it is today. Ferdinand Alexander Porsche, the son of Ferry Porsche, founded Porsche Design together with his brother Hans-Peter in Stuttgart in 1972. Porsche Design has long since become an internationally renowned lifestyle brand, known for functional and durable products with a purist aesthetic. Alongside a presentation of the life and work of F.A. Porsche, his design philosophy and his great creative influence, various exhibits from five decades of Porsche Design will also be on display.

The concept behind the exhibition Chronological tour

The ignition lock is located on the left in most Porsche cars. We have integrated this part of the brand identity into our exhibition concept. If you walk to the left, you will follow the spiral up in chronological order. At the end, our visitors literally have an overview of the company’s history, because when they look down they have a view from the latest to the oldest cars.

Starting line-up in the museum

A black wall shows the product history of prototypes, concept cars and production cars, separated by white areas that illustrate the ideas behind the respective themes. The room is designed in black and white, embedded in spectacular architecture. In the middle, racing cars are lined up on the starting grid, suggesting that they are ready to roar off into the distance at any moment.