At Studio F. A.
It’s not always easy to bear the name
Before further confusion ensues, it’s best to go back and tell the story from the start. That’s how Roland Heiler sees it, at any rate. The fifty-eight-year-old managing director of the studio climbs the rooftop terrace of the new building—a structure known internally as “the tower.” “Tower” is perhaps a somewhat overstated term for a building with a mere three stories under its roof. But those three stories are in Zell am See—and there, in the picturesque Pinzgau region, it does stand out.
From the rooftop, Heiler points northward to a group of buildings that almost constitute a small village of their own. “That’s Schüttgut, the Austrian home of the
In 1972, Ferdinand A.
With the Chronograph I,
Officially, the design studio’s name is “Studio F. A.
There are not many product categories that have not been shaped, in some form or another, by the Studio in its forty-five years in business: glasses, writing utensils, furniture—even trams. “We’ve also developed paint spray guns and a capsule-filling machine for a pharmaceutical company,” says Christian Schwamkrug, design director and deputy managing director. When he begins to name some examples of the Studio’s design philosophy, the fifty-nine-year-old can hardly contain himself: he speaks of classics like the interchangeable-lens sunglasses, which are not only visibly striking but also practical and flexible. And he gushes about appliances whose brushed aluminum surfaces defined kitchen design for two decades.
Schwamkrug takes an object from the display case in the showroom. “This pen shows how we think and design.” At first glance: an exquisitely crafted stainless steel pen with fine horizontal grooves. “But of course,” says the design chief with a twinkle in his eye, “the grooves are not just decoration. They are the visible portion of a laser-engraved meander pattern that rings the shaft of the pen. When pressed, it contracts and triggers the mechanism that extends and retracts the tip. Every element has a function, and that function is always paramount. In other words, the reason for the structure is functional rather than decorative. It’s a design driven by the engineering impulse.”
The same applies to new products for entertainment and communication. A typical example is the 911 Soundbar, a sound system for the living room whose resonance body is the rear silencer from the
Among the latest activities of the Studio are projects of a completely different dimension: the
By Jan Van Rossem
Photos by Thorsten Doerk
* Data determined in accordance with the measurement method required by law. Since 1 September 2017 certain new cars have been type approved in accordance with the Worldwide Harmonised Light Vehicles Test Procedure (WLTP), a more realistic test procedure to measure fuel/electricity consumption and CO₂ emissions. As of 1 September 2018 the WLTP replaced the New European Driving Cycle (NEDC). Due to the more realistic test conditions, the fuel/electricity consumption and CO₂ emission values determined in accordance with the WLTP will, in many cases, be higher than those determined in accordance with the NEDC. This may lead to corresponding changes in vehicle taxation from 1 September 2018. You can find more information on the difference between WLTP and NEDC at www.porsche.com/wltp.
Currently, we are still obliged to provide the NEDC values, regardless of the type approval process used. The additional reporting of the WLTP values is voluntary until their obligatory use. As far as new cars (which are type approved in accordance with the WLTP) are concerned, the NEDC values will, therefore, be derived from the WLTP values during the transition period. To the extent that NEDC values are given as ranges, these do not relate to a single, individual car and do not constitute part of the offer. They are intended solely as a means of comparing different types of vehicle. Extra features and accessories (attachments, tyre formats, etc.) can change relevant vehicle parameters such as weight, rolling resistance and aerodynamics and, in addition to weather and traffic conditions, as well as individual handling, can affect the fuel/electricity consumption, CO₂ emissions and performance values of a car.
** Important information about the all-electric