Our exhibition and exhibits

Visitors enter our exhibition via a fascinating escalator ride with a view of the Porscheplatz. At the top, a big surprise awaits, because our history starts with electric power. The first car designed by Ferdinand Porsche was an electric car. Alongside the first functional wheel hub motor, he then designed the world’s first hybrid car.

The journey through time continues in chronological order and, when it is not out on the road, takes you past the Porsche 356 “No. 1” Roadster. This is followed by the first victorious racing cars of the 1950s, the beginning of the Porsche 911 era in the 1960s, the 917 racing cars of the 1970s and a variety of automotive icons from the following decades including the Porsche Carrera GT, Porsche 918 Spyder and Porsche 919 Hybrid.

The concept behind the exhibition Chronological tour

The ignition lock is located on the left in most Porsche cars. We have integrated this part of the brand identity into our exhibition concept. If you walk to the left, you will follow the spiral up in chronological order. At the end, our visitors literally have an overview of the company’s history, because when they look down they have a view from the latest to the oldest cars.

Starting line-up in the museum

A black wall shows the product history of prototypes, concept cars and production cars, separated by white areas that illustrate the ideas behind the respective themes. The room is designed in black and white, embedded in spectacular architecture. In the middle, racing cars are lined up on the starting grid, suggesting that they are ready to roar off into the distance at any moment.