Andreas Müller is benefitting from the booming beard culture. Together with his brother Christian, he runs the Mühle Rasurkultur stores, now in their third generation. He takes us to his favourite spot in the Ore Mountains in the
This is going to be good thought Andreas Müller, as he caught a first glimpse of his ivory white
Everything checked before setting off.
The entrepreneur has pre-configured the route to his favourite place before leaving his office using the
The snow crunches underfoot. His stride lengthens and his pace quickens as we get closer. He has entered “Viechzig” in the route planner in the
“With the Car Remote Package you can plan a trip right down the last detail before setting off. This saves a lot of stress when on the road.”
Perfection down to the last detail.
His plan for today is to shoot new photos for the Mühle manufactory Instagram account. Müller bends down, grabs two handfuls of snow and spreads it over the wooden table on the viewing platform. He keeps looking towards the sun, trying to find the right position to take photos without too much shadow. “Photographing a wooden-handled brush outdoors – it doesn't get much better than this,” he explains.
The pictures have turned out great. Müller follows the trail back, but this time a lot more slowly. He sways slightly as he walks in silence, looking at his smartphone. He activates the Safety Radar function using the
‘Made in Germany’ is a sign of confidence. At Mühle, the feedback being received from all over the world is being taken on board in the development of the company and shaping the brand. “The ‘Made in Germany’ quality seal is highly valued in Asia, and is a sign of confidence. We were fortunate to hit the wet shave trend in China at the right time.”
A former theology student, Müller would today much rather study industrial design and focus on product design and packaging. “Considering cost versus benefit, perfecting shapes, touching, feeling, trying out materials,” he says, pausing for a moment. He then laughs at his own words. “What am I talking about? I do all of those things anyway.” No matter what he had chosen to study, it was always inevitable that the father-of-three would work in the family business afterwards. “If for no other reason than that all-important word: family.”
The offer described here is for a 2019 model year