Some Icons withstand the test of time. Others overtake it.
An ultra-modern car with historic details. Do they go hand-in-hand? Can the attitude to life of bygone times experience a revival as we head to the future? And can we bring iconic
Four cars, inspired by four epic eras, with a single vision: to reawaken the emotions of that time in brand-new vehicles. Reshaping the spirit of the times.
The starting flag comes down with the first model, the 911
A particular priority for Ivo van Hulten (Head of Interior Design Style
Looking to the future.
While not losing sight of the past.
“Our aim was to make the lifestyle of bygone times tangible for our customers, and above all the attitude to life that’s associated with our historic cars,” reports Stéphanie Kleiböhmer.
Small, lightweight, agile, competitive.
With an honest, unique design language.
Their sources of inspiration? Old original colour charts, design elements from the 1950s and 60s, historic cars and of course the lifestyle of that time. What was trendy back then. What made people laugh, dance the swing and cheer.
Reduced to the maximum.
“Pure. That was the working title we came up with for the limited edition. And which we still find extremely apt,” explains Ivo van Hulten. Scream and shout? Others do that.
Back to the future.
A complete work of art. Numerous details. There’s much to discover and experience. And much that points to the origins of the 911
Key theme: fabric.
A feature that has played an important role for
“Corduroy, Pepita, Pascha and Tartan. All textiles and patterns from our history that we are reviving in the interior,” reports Volker Müller.
“It was particularly exciting to study and test the old fabrics and patterns – to reinterpret these according to current standards of safety and comfort, and return them to the road,” explains Stéphanie Kleiböhmer. “Because fabric and surfaces are something very special that evoke memories. Maybe of childhood. Of bygone times. Of a
The same. Yet different.
In the 1950s, red cars took to the road in greater numbers. Earthy, puristic and with a light brown tinge. This is how
So it’s no surprise that the 911
In short: everything in the 911