We want to make the past fit for the future today. This is why we are enriching the here and now with important insights from our history and embedding our heritage sustainably in our company strategy. We do not see origins as having one single dimension; they are always affected by other defining social, cultural and societal influences too. This is also part of our identity.
Besides showcasing historical content in the museum, it is important for us also to present the
By using historical cars from our collection, we are not only showcasing the functionality of
Driving events include historical formats, specially created events such as the "
One of the best bits of 2019 was our
For us, heritage is not a product, or an item to be ticked off a list, but is rather the practical expression of
The most recent example is the roadshow celebrating
The aim of the creative concept team is to use