We build sports cars. Always have done. It's in our genes to advance. To never stand still, unless it's to enjoy a brief moment of pleasure.
A single ingredient doesn't constitute a recipe. The same applies to success. And here's such a story. Three students. One idea. Combined with gut feel, strategy, the necessary stamina and a dash of humour. And the courage to prevail. Together with the
The first thing in common between the
The time was right.
Why should you have to relinquish the comfort of a saloon car if you want to drive one of the best sports cars? Why shouldn't you be able to take advantage of e-mobility without economising on driving performance and pleasure? These are the questions that underlie the
But just like Thomas Edison and many other great inventors down the ages, the young entrepreneurs first had to confront the doubts of the general public. "People are always a little reluctant when they encounter something new," says Max and grins. A specially commissioned survey from the first year proves this theory: over 1,000 people were asked whether they were willing to buy muesli online. Not a single person answered this question with "Yes". However, this was no reason for the three founders to give up. Because the desire for individuality suddenly became modern. And 10 years later, business is better than ever before. This goes to show that you should not be put off easily and should give luck a chance. With imagination, intelligence and a strong will. Because it is all about striking the right chord – and offering something where people do not yet know how much they are going to like it. That is then really innovation.
We meet Max, who is also representing his two co-founders. He attaches great importance to the fact that the mymuesli project is not a one-man show. It is immediately apparent that he fully embodies the team spirit. The three friends realised their plan together right from the start and never wanted anything else. They value the interaction of individual components very highly. Each individual makes their own contribution. And all of them work in harmony. Sometimes an idea is even realised without a business plan, tried out because they enjoy what they do. And because they are driven by the goal of turning a small idea into something big. There is a rule of thumb for decisions, a combination of gut feeling and strategic understanding. Max says that they may not be in agreement about every detail. But they complement each other perfectly, encourage and support each other. Each one of them has his own competencies and passion. "And none of us wants to just do his own thing." That is important because the whole is what counts and that is far more than the sum of its part. We immediately think of the
For the founders, each individual employee plays an equal part in the company's success. Whether in management, production, purchasing or sales. At the start, they were not sure if they should even give themselves titles. "For a long time I was Head of Customer-Wow-Experience“, says Daniel, Director of Marketing, who we meet briefly. When the three founders speak of "we", they mean their whole company. That has not changed up to the present day. If you ask the people who work in the company, they talk about one big family with shining eyes. In spite of the impressive growth and size of the company, they have remained true to themselves deep down. Everyone can make a contribution. Everyone enjoys the same respect. Some employees have even been with the company right from the start. They take pleasure in recalling how a small manufacturing facility has become a large production site with just under 1,000 employees and an annual turnover of 14 million euros. With the corresponding equipment and individual installations. And the first shop in a pedestrian precinct. They have the feeling that they are part of something great. And they all work with pleasure and passion towards a joint goal: making sure that the mymuesli idea is always filled with new life. Things are also sometimes serious. "The young guys from back then are naturally the bosses today. And as such they sometimes have to take decisive action. But on the whole they are still the lads from before."
Start-up or medium-sized company, that is the question. And here too, the right combination wins. A medium-sized company stands for an established state of affairs. It is a sign of success. However, they still do not want to fully give up their start-up title. Why should they, when they can still see new development potential. Their role models are companies that have maintained an unmistakeable design language over many years, just like
Only the best ingredients.
One reason for the importance attached to quality is love of the product. Customers should be rewarded for their curiosity and desire to try something new. A principle that we share not just in our hybrid models. Max is already particularly looking forward to the first fully electric