Porsche - Strategy


We’ve always been ambitious.
And we’ll make sure it stays that way.

The focus of our company has always been on people – whether it’s our customers or employees.

At the same time, the core element of our corporate objectives is value-creating growth. This provides us with the means to invest in innovative technologies, new products and, above all, in our workforce. Our aim is to be market leader. We want to grow profitably the Porsche way – with enthusiastic customers and as an excellent, social and family-friendly employer.

We will also improve our processes and develop new ones, while ensuring a good rate of return. We have everything we need to achieve these goals: emerging markets, fascinating vehicles and highly motivated staff.

Talking of our workforce, this is another area where we are looking to significantly grow by 2018. This also includes expanding the infrastructure accordingly.