Porsche Connected Technologies and Services Data Policy
Your vehicle may be equipped with technology that allows you to access connected wireless or internet-based features and services either directly through your vehicle or through a smart device or smart device application (collectively, “Porsche Connected Technologies and Services”). Certain Porsche Connected Technologies and Services may provide us and our third party service providers with information about your vehicle and its use, including its operation and status, use of vehicle systems and services, and connected smart devices and smart device applications. This policy describes how we collect, use, store, share, and secure your personal information and vehicle data to provide you with Porsche Connected Technologies and Services.

This policy only applies to data handling related to Porsche Connected Technologies and Services. It does not apply to data handling in other contexts, for example data collected through the Porsche website, or third party websites and services that we do not own or control. To learn more about how Porsche handles your personal information generally, please see our Privacy Policy. To learn about how we collect, use, and share personal information for our Porsche Drive subscription or rental service, please refer to the Porsche Drive Privacy Policy.

Porsche Connected Technologies and Services are provided by Porsche Sales & Marketplace Canada, Ltd. (“PSMC”). All references to “we” or “us” or “our” within this policy refer to PSMC unless otherwise noted.

How we Collect, Use, Store, Secure, and Share Data from Your Vehicle to Provide Porsche Connected Technologies and Services
When you use Porsche Connected Technologies and Services in your vehicle or on other devices, we process your personal information to provide and support Porsche Connected Technologies and Services and for further, specifically defined purposes. Unless otherwise noted, we process your personal information only as required to enable the use of the relevant Porsche Connected Technologies and Services.

The following are examples of the categories of personal information and vehicle data that may be processed when you use individual Porsche Connected Technologies and Services, depending on how the specific technology or service works:

Identification information such as the vehicle identification number, your Porsche ID, and the device and system IDs for your devices and mobile radio modules, which is needed to identify you personally, your device or your vehicle in order to establish connections, use Porsche Connected Technologies and Services or access content; Authorization information including that the vehicle or the relevant device has been activated for the relevant Porsche Connected Technologies and Services, which can be linked to your personal information that you entered during the process of registering and creating your Porsche ID user account; Login information that is needed if you wish to use services from other providers that require a login in your vehicle or on other devices; Communication information that is required in order to establish a connection between your vehicle and/or other devices, and our servers or the servers of third-party providers of content for Porsche Connected Technologies and Services; Location and movement information such as GPS or speed data needed to provide location-based services; Trip data, such as mileage, average speed, average fuel/energy consumption, hours travelling; Language information that enables voice control and voice entries in certain Porsche Connected Technologies and Services. Voice data is transferred to us from the vehicle or a device as recordings for the purpose of conversion to text. The text that is then generated by a service provider, is transferred back to the vehicle and the recording is then deleted at our end; Contact information that is used in communication services, for example to send email or text messages; Billing data such as individual connection records regarding charging processes. We may combine this information with your address and payment information for individual billing purposes; Image/video data of your vehicle or its components; and Further content that must be shared with us or with service providers in order to be able to provide Porsche Connected Technologies and Services to you.
For detailed information on which personal data is processed within the scope of each connected technology or service, please see the relevant Porsche Connected Technologies and Services descriptions in the Porsche Connect Store.

Collection of Vehicle, Service and Product Data for Product and Service Development and Improvement
In connection with the use of Porsche Connected Technologies and Services, in the event of error messages, or as part of defined data evaluation measures, certain vehicle, service and product data from your vehicle, from Porsche Connected Technologies and Services, or from other Porsche products may be transferred by PSMC to Porsche Smart Mobility GmbH and to Dr. Ing. h.c. F. Porsche AG (“PAG”) for evaluation.

How We Share Your Information
We may share your personal information and vehicle data with the following persons:

Service providers, including the Porsche group of companies and third parties. We may share your personal information and vehicle data with PAG, its affiliates, or external service providers who assist us in providing Porsche Connected Technologies and Services to you. Affiliates and service providers are subject to regular reviews to ensure that your privacy is safeguarded. Service providers are not permitted to use your personal information other than for the purposes specified by us and according to our instructions. Public bodies. We may share your personal information and vehicle data with government agencies and other public institutions where required by law or to comply with a legal process. Porsche Centres and service businesses. We may share your information with authorized Porsche Centres, service businesses, and other service providers with your consent.
How We Protect Your Information
We restrict access to your information to those persons within our organization who require it to provide you with Porsche Connected Technologies and Services. We use reasonable technical, administrative, and physical safeguards to protect your personal information from loss, theft, and unauthorized access, disclosure, copying, use, and modification. The protections we use depend on the sensitivity of the information being protected. See our Privacy Policy for more details.

Where We Store Your Information
We and our service providers may store and process your personal information and vehicle data outside of Canada. When a service provider is located outside Canada, your personal information and vehicle data may be processed and stored in a country whose laws vary from Canada’s (e.g. the United States, Germany), and where the government may compel the disclosure of your personal information under local laws. When we transfer personal information outside of Canada, we ensure that, apart from in exceptional cases permitted by law, there is an adequate level of data protection at the recipient’s end or that you consent to the transfer of the personal information.

Your third-party service providers
If you use services provided by a third-party provider with which you have a contractual relationship of your own, content from these services may be displayed in your vehicle or on your device and information may be shared between your vehicle or device and the service provider in question when you connect your device to Porsche Connected Technologies and Services.

We have no influence over the processing of data by such third-party providers nor the location of their data processing. Please see the relevant third-party provider’s privacy notice(s) for details on how they process your personal information in relation to their services.

By connecting such third-party providers’ services to your vehicle, you consent to us transferring your personal information as necessary to the relevant third-party provider to the extent required for us to perform our contract with you.

Third third-party offerings
Porsche Connected Technologies and Services may link to services designed and provided by third parties (collectively, “Third Party Offerings”). We have no influence over the design, content and/or functioning of such Third Party Offerings and we expressly distance ourselves from any content contained within, or linked to by, Third Party Offerings. Please note that Third Party Offerings and the websites and services they link to may install cookies on your device or otherwise collect your personal information and we have no influence over their personal information practices. Please seek information directly from the providers of Third Party Offerings as necessary.

Contact Us
If you have any questions or comments about this policy or our privacy practices, you may contact us at 1-800-PORSCHE, by sending an e-mail to privacy@porsche.ca, or by mail to

Attention: Privacy Officer
Porsche Sales & Marketplace Canada, Ltd.
165 Yorkland Boulevard, Unit 150
Toronto, ON, Canada
M2J 4R2

Your Acceptance of this Policy
By using our Porsche Connected Technologies and Services, you signify your acceptance of this policy, as amended from time to time, and you agree to adhere to the applicable terms and conditions of the relevant Porsche Connected Technologies and Services. If you do not agree with the terms of this policy, please do not access or use Porsche Connected Technologies and Services.

Withdrawing Your Consent
You may use the settings of certain Porsche Connected Technologies and Services to disable or limit the transfer of data to PSMC systems. Please review your vehicle’s manual or the privacy notice related to the particular Porsche connected technology or service for which you wish to withdraw consent for more details. You may also withdraw your consent to our collection, use, and sharing of your personal information through Porsche Connected Technologies and Services by contacting us. Please note that we rely on your consent to collect, use, and share your personal information to provide you with Porsche Connected Technologies and Services and that your withdrawal of consent may impact your ability to access such technologies and services and/or our ability to provide them to you.

Your Responsibilities
You are responsible for informing passengers and drivers of your vehicle that we collect and use data through Porsche Connected Technologies and Services. You must notify us when you sell or transfer your vehicle, otherwise, we may continue to send reports or data about the vehicle to our primary contact on-file for the vehicle. We are not responsible for privacy related damages you or anyone else may suffer as a result.

Changes to this Policy
We reserve the right to modify this policy in our sole discretion at any time. Changes will be effective immediately once posted to https://connect-store.porsche.com/ca/en/t/privacy/.

Last updated: May 2022