Your vehicle may be equipped with technology that allows you to access connected wireless or internet-based features and services either directly through your vehicle or through a smart device or smart device application (collectively, “Porsche Connected Technologies and Services”). Certain Porsche Connected Technologies and Services may provide us and our third party service providers with information about your vehicle and its use, including its operation and status, use of vehicle systems and services, and connected smart devices and smart device applications. This policy describes how we collect, use, store, share, and secure your personal information and vehicle data to provide you with Porsche Connected Technologies and Services.
Porsche Connected Technologies and Services are provided by Porsche Sales & Marketplace Canada, Ltd. (“PSMC”). All references to “we” or “us” or “our” within this policy refer to PSMC unless otherwise noted.
When you use Porsche Connected Technologies and Services in your vehicle or on other devices, we process your personal information to provide and support Porsche Connected Technologies and Services and for further, specifically defined purposes. Unless otherwise noted, we process your personal information only as required to enable the use of the relevant Porsche Connected Technologies and Services.
The following are examples of the categories of personal information and vehicle data that may be processed when you use individual Porsche Connected Technologies and Services, depending on how the specific technology or service works:
For detailed information on which personal data is processed within the scope of each connected technology or service, please see the relevant Porsche Connected Technologies and Services descriptions in the Porsche Connect Store.
In connection with the use of Porsche Connected Technologies and Services, in the event of error messages, or as part of defined data evaluation measures, certain vehicle, service and product data from your vehicle, from Porsche Connected Technologies and Services, or from other Porsche products may be transferred by PSMC to Porsche Smart Mobility GmbH and to Dr. Ing. h.c. F. Porsche AG (“PAG”) for evaluation.
We may share your personal information and vehicle data with the following persons:
We and our service providers may store and process your personal information and vehicle data outside of Canada. When a service provider is located outside Canada, your personal information and vehicle data may be processed and stored in a country whose laws vary from Canada’s (e.g. the United States, Germany), and where the government may compel the disclosure of your personal information under local laws. When we transfer personal information outside of Canada, we ensure that, apart from in exceptional cases permitted by law, there is an adequate level of data protection at the recipient’s end or that you consent to the transfer of the personal information.
If you use services provided by a third-party provider with which you have a contractual relationship of your own, content from these services may be displayed in your vehicle or on your device and information may be shared between your vehicle or device and the service provider in question when you connect your device to Porsche Connected Technologies and Services.
We have no influence over the processing of data by such third-party providers nor the location of their data processing. Please see the relevant third-party provider’s privacy notice(s) for details on how they process your personal information in relation to their services.
By connecting such third-party providers’ services to your vehicle, you consent to us transferring your personal information as necessary to the relevant third-party provider to the extent required for us to perform our contract with you.
Porsche Connected Technologies and Services may link to services designed and provided by third parties (collectively, “Third Party Offerings”). We have no influence over the design, content and/or functioning of such Third Party Offerings and we expressly distance ourselves from any content contained within, or linked to by, Third Party Offerings. Please note that Third Party Offerings and the websites and services they link to may install cookies on your device or otherwise collect your personal information and we have no influence over their personal information practices. Please seek information directly from the providers of Third Party Offerings as necessary.
If you have any questions or comments about this policy or our privacy practices, you may contact us at 1-800-PORSCHE, by sending an e-mail to firstname.lastname@example.org, or by mail to
Attention: Privacy Officer
Porsche Sales & Marketplace Canada, Ltd.
165 Yorkland Boulevard, Unit 150
Toronto, ON, Canada
By using our Porsche Connected Technologies and Services, you signify your acceptance of this policy, as amended from time to time, and you agree to adhere to the applicable terms and conditions of the relevant Porsche Connected Technologies and Services. If you do not agree with the terms of this policy, please do not access or use Porsche Connected Technologies and Services.
You may use the settings of certain Porsche Connected Technologies and Services to disable or limit the transfer of data to PSMC systems. Please review your vehicle’s manual or the privacy notice related to the particular Porsche connected technology or service for which you wish to withdraw consent for more details. You may also withdraw your consent to our collection, use, and sharing of your personal information through Porsche Connected Technologies and Services by contacting us. Please note that we rely on your consent to collect, use, and share your personal information to provide you with Porsche Connected Technologies and Services and that your withdrawal of consent may impact your ability to access such technologies and services and/or our ability to provide them to you.
You are responsible for informing passengers and drivers of your vehicle that we collect and use data through Porsche Connected Technologies and Services. You must notify us when you sell or transfer your vehicle, otherwise, we may continue to send reports or data about the vehicle to our primary contact on-file for the vehicle. We are not responsible for privacy related damages you or anyone else may suffer as a result.
We reserve the right to modify this policy in our sole discretion at any time. Changes will be effective immediately once posted to https://connect-store.porsche.com/ca/en/t/privacy/.
Last updated: May 2022