In September 1963, Porsche introduced the public to the Porsche 901 – the successor to the Porsche 356 – at the IAA in Frankfurt. One year later, from September 1964, series production began on the model, which was soon renamed the 911.

The 911, which had until that point only been built as a Coupé, had a self-supporting body and was driven by a new 2.0-litre six-cylinder boxer engine, capable of producing 130 PS.

From the model year 1967, the 911 was also available as a "safety cabriolet" (Targa) with a fixed roll bar and a removable folding roof. From September 1968, the wheelbase was extended by 57 mm, which led both to increased driving comfort and more stable driving dynamics.

The 911 S – the first engine derivative of the 911 – was also launched. In the years to come, models with the additional designations T, L and E followed.

911 Targa (MY 1967–73)
In introducing the Targa model, Porsche was responding to increased safety requirements for open vehicles in the USA. The fixed bar protected the occupants from injury in the event that the car rolled over.

911 S (MY 1967–73)
Various modifications to the engine meant that this sports version of the 911 had an initial power output of 160 PS, which eventually increased to 190 PS. In addition to better equipment, the S model was the first 911 to be fitted with the Fuchsfelgen® (Fuchs wheels), featuring the characteristic five-spoke design.

911 T (MY 1968–73)
The "Touring" became the new entry-level model in the 911 series, initially with 110 PS and later with 130 PS. Its equipment was the same as that in the four-cylinder 912. One way in which it differed from the more powerful models was that its lettering was Silver instead of Gold.

911 L (MY 1968)
With the introduction of the T version as a new basic model with a less-powerful engine and four-speed manual transmission, the previous 911 was renamed to 911 L. The engine remained the same.

911 E (MY 1969-73)
The previous 2.0-litre engines entered their last year of construction in MY 1969 and were replaced with new 2.2-litre units. The L version was renamed the 911 E when the engine generation changed and had power outputs of between 140 and 165 PS.