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Porsche publishes travel and cultural guide on hip-hop in Europe
New chapter for successful ‘Back to Tape’ format
. Together with music journalist Niko Hüls,
"This book is an invitation to encounter European hip-hop culture with all its diversity in an open and positive way," says Hüls, who is publisher of the hip-hop magazine Backspin. In 2018 and 2020, he went on a road trip with the Stuttgart-based sports car manufacturer in Germany and throughout Europe, delving deep into the creative scenes of cities such as Berlin, Paris, Barcelona, Copenhagen and London. The integrated storytelling approach includes two film documentaries as well as specially tailored social media content on Instagram, Twitter, TikTok and Spotify. So far, the collaboration has won more than 20 prestigious communication and media awards. Now
The travel and cultural guide combines portraits of hip-hop stars such as Kool Savas (Berlin), Lord Esperanza (Paris), Edson Sabajo (Amsterdam), Falsalarma (Barcelona), Lars Pedersen (Copenhagen) and the Flying Steps (Berlin) with destinations that every hip-hop and road trip fan in Europe should visit. The book is enriched with interviews and stories about the influence of youth culture on European society, the German language, clothing styles and the constant development of rap and hip-hop as a counterpart to everyday racism and xenophobia. The book focuses on the connection with values such as respect, pioneering spirit and integration.
Hip Hop Culture – A Road Trip through Europe can be ordered now for 24.90 Euros at www.back2tapebook.com.
Further information, film and photo material: newsroom.porsche.com/backtotape
Note: Niko Hüls and