There will be no staged scenes, models or specially selected staff brought to the fore here: instead, reportage-style clips and black-and-white images will highlight the human side of
“We are starting from a position of strength,” says Andreas Haffner, Member of the
The basis of the new campaign is the company’s cultural model, which was further developed by more than 500 employees from every department and the workers council in 2017. The key values behind this model are “passion, courage, performance and one family.” These values embody the self-perception of the team working
Developed by Scholz & Friends Berlin and photographed by Scottish photographer Jane Stockdale, the campaign consists of a range of online activities in addition to print and large-scale adverts, which will appear in cities such as Munich, Berlin, Hamburg, Cologne and Stuttgart. Short ‘making-of’ clips give the various participants the chance to have their say and will accompany the campaign on social media and in the
Image material available in the
© 2018 Dr. Ing. h.c. F.
* The data presented here was recorded using the Euro 6 test procedure (715/2007/EC, 692/2008/EC, 566/2011/EC and ECE-R 101) and the NEDC (New European Driving Cycle). The respective figures were not recorded on individual vehicles and do not constitute part of the offer. This data is provided solely for the purpose of comparison between the respective models. Fuel consumption was recorded on vehicles with standard specification. Optional equipment may affect fuel consumption and vehicle performance. Fuel consumption and CO2 emissions are not only determined by a vehicle’s fuel efficiency, but also by the driving style and other factors irrespective of vehicle specification.