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Archive 2008

Porsche® brand first in J.D. Power and Associates 2008 Initial Quality StudyReceives the Highest Marks for a Manufacturer - And Porsche 911 Highest Initial Quality Among All Vehicles Surveyed

Atlanta, June 4, 2008 – Porsche continues to meet and exceed the quality demands of consumers in its largest export market, the United States. Porsche recorded the top ranking of all brands surveyed in the 2008 J.D. Power and Associates “Initial Quality Study SM”. This makes it three consecutive years that the Porsche brand had the fewest problems per 100 vehicles in this prestigious brand ranking. The scores were based on interviews of 81,500 new car owners from across the country.

Incredibly, not only did the Porsche brand come out on top, but the legendary Porsche 911 has the highest initial quality of any vehicle in the study. According to J.D. Power and Associates, the Porsche 911 has the fewest quality problems in the industry, with just 67 problems per 100 vehicles.

Every year, J.D. Power and Associates assesses the level of satisfaction among buyers of new cars after the first 90 days of vehicle ownership. On this basis, a customer is asked to fill out a survey containing 228 criteria regarding quality and workmanship.

Porsche Cars North America, Inc. (PCNA), based in Atlanta, GA, and, Porsche Cars Canada, Ltd. (PCC) in Mississauga, Ontario, are the two separate importers of Porsche sports cars and Cayenne sport utility vehicles for the United States and Canada respectively. They are each wholly owned, indirect subsidiaries of Dr. Ing.h.c. F. Porsche AG.  These two subsidiaries combined, PCNA and PCC employ approximately 250 people who provide Porsche vehicles, parts, service, marketing and training for its 200 U.S. and 12 Canadian dealers. They, in turn, provide Porsche owners with best-in-class service.

Chris Wall
Manager, Automotive Media & Product Information
(770) 290-3834

Tony Fouladpour
Manager, Corporate Communications
(770) 290-3667